Bert Fernandez’s Post

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Founder of HealthTech2Care | Scaling B2B Outbound Marketing for HealthTech | US Healthcare Specialist | Latin@ Leader

A common question I get is, "what is healthtech?" There are many applications of healthtech (healthcare technology). But I want to highlight 4 "hot areas" of healthtech I believe are transforming patient care, informed by HealthTech2Care's experience. — 1. AI in Healthcare This is the #1 hot area. A recent Silicon Valley Bank report found that 1 in 4 dollars invested in healthcare are going towards companies leveraging AI. Healthcare organizations are adopting AI in different ways based on what they need most. Here are 3 areas where I see AI being adopted today: (A) Enhance Diagnostics AI quickly analyzes large amounts of medical data (e.g., digital images, PGHD). For example, AI-powered diagnostics detect cancer in tissue samples faster than a trained human eye. (B) Personalize Treatment & Coverage AI considers patient data to create personalized treatment plans. For example, personalized digital coaching for chronic disease management. Studies show that personalized post-acute treatment significantly enhances patient recovery rates and reduces costs. AI also analyzes complex benefits information in health insurance plans, simplifying your coverage options and making healthcare decisions easier. (C) Automate Care Coordination AI automates routine care coordination tasks, allowing healthcare staff to focus more on patient care. For example, AI Nurse chatbots assist patients with scheduling appointments, surgery prep, and managing long-term chronic conditions post-surgery. — 2. Contextualizing Patient Data Raw data is useless without context, especially when patient data is both structured (e.g., demographics, vitals) and unstructured (e.g., dictated notes, discharge summaries). Creating longitudinal views of patient data has long been challenging. However, advancements in interoperability standards like HL7 FHIR FOUNDATION’s Release 5 and Centers for Medicare & Medicaid Services interoperability initiatives, along with modern data solutions, are making an impact. Advanced platforms can now process thousands of incompatible data sources in seconds and run complex queries against billions of patient records in minutes. This helps providers make data-driven decisions that improve outcomes of entire patient populations. These solutions adhere to strict data privacy/security regulations (e.g., HIPAA, HITECH). — 3. Virtual Care/Health Healthcare providers are adopting virtual care at scale. Technologies like Telehealth and AI-driven health interventions are improving access and equity, particularly for at-risk patients and underserved populations. Telehealth includes clinical services provided remotely, such as RPM and CCM. The growth of virtual health is supported by evolving reimbursement policies (e.g., CMS 2024 Physician Fee Schedule) and a focus on generating meaningful data about its benefits. For example, patient-reported outcomes (e.g., controlling BP) can lead to improved Star ratings, resulting in higher reimbursement.

Bert Fernandez

Founder of HealthTech2Care | Scaling B2B Outbound Marketing for HealthTech | US Healthcare Specialist | Latin@ Leader

5mo

— 4. Precision Medicine through IoMT This is emerging as a hot area. The Internet of Medical Things (IoMT) enables precision medicine through a network of connected medical devices & systems that collect and analyze patient data in real-time, often using cloud computing for storage/processing. Precision medicine through IoMT allows for: 1. Continuous, real-time health monitoring 2. Data-driven, personalized clinical decision-making 3. Predictive and preventive care based on individual patient data A primary obstacle is the lack of a centralized platform to integrate and contextualize data. Imagined in the carousel attached, IoT in the operating room would centralize real-time data from multiple devices and systems, offering providers crucial analysis and interpretation. — Want to join the conversation on marketing these "hot" technologies in healthcare? Comment below or follow us!

Clifton Sellers

Girl Dad | Founder @golegacybuilder | Building personal & business brands that reduce customer acquisition costs and drive revenue (200+ clients served)

5mo

It's exciting to see how these innovations are enhancing diagnostics, personalizing treatment, and expanding access to care.

Brett Erik

Building niche experts and brands on X + LI • COO Legacy Builder • ₿ • Ironman

5mo

Strong elaboration here Bert Fernandez

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