Ben Piersall’s Post

Excited to share one of the most exciting projects I've been working on—a product teardown of DoorDash! 🚀 I had a great time diving into the product and exploring strategic opportunities for growth and improvement. The open-ended nature of solving a challenge like this was both fun and rewarding. In this deep dive, I took a step-by-step approach, analyzing the user journey, uncovering data-driven insights, and identifying areas for strategic growth. From market research to feature recommendations and go-to-market strategies, I’ve examined how DoorDash can continue to innovate and lead in the competitive landscape. I hope you find it as insightful as I did while working on it! Since this is my first product teardown, I’m genuinely looking for feedback and suggestions! 💡 Whether it's your insights, critiques, or tips—I'm all ears and eager to learn from the community. #productteardown #product #productmanagement #PM #aspiringPM #doordash

Loved this interview with Fidji Simo, CEO of Instacart and so much of what she said resonated with me. My favorite takeaways below 👇 𝟭. 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗯𝗲 𝗖𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗶𝗻 𝗮 𝗦𝗽𝗮𝗰𝗲 𝗼𝗳 𝗗𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁. The earlier you comfortable here, the better. I wasn’t raised to lean into discomfort so it took me a while. Growing up in a traditional Korean family, I was taught to avoid conflict and keep things harmonious. But I realized, especially as a leader, that tough decisions and awkward moments are part of the journey. The real growth—and the best outcomes—happen when we lean into those uncomfortable spaces. That’s where change and progress begin. 𝟮. 𝗕𝗲 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲𝗱 𝗯𝘂𝘁 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲. Have conviction on the destination but flexible on how you get there. Strong does not mean being stubborn. It's the outcome that counts, right? 𝟯. 𝗚𝗿𝗼𝘄 𝘁𝗵𝗲 𝗽𝗶𝗲. Ok, maybe this is talking to my upbringing of wanting to keep things harmonious but I love the idea of lifting the entire ecosystem and I'm big on having a strong partner strategy. When we focus on growing the pie, everyone wins. Full interview from Chief here:

This is how I track Instacart 's performance 📊. Some time ago I shared the growth model I use with Reforge so they could publish it as an artifact (link in the comment). Now this is the enhanced version which takes into account clubs (ie Costco, etc) and upper funnel metrics, especially if you are spending at least 30-50k/mo on the platform. The key metrics I like to look at are: 1/ Efficiency (MER, spend as % of sales) 2/ ROAS (review high-level ROAS by tactic and blended) 3/ $UM (how much does it cost to move a unit? With and without club stores) 4/ NTB (are we actually getting new to-brand customers?) I would love to see those metrics included in the Instacart platform with the possibility to hardcode margin on the UPC level so we could understand net revenue too. Would be great to include also brand revenue (instead of retail gross revenue).

Is the longer established US Q-Com player going to slowed down by the shorter established ones? It's no secret that Instacart's growth is slowing whilst both Uber Eats' and Doordash's are picking up. The market is certainly consolidating and lots of players are dropping out; be interesting to see which of the bigger guns is last man standing. Q-Com isn't right for every CPG business and every market. But is it right for your brand? Talk to us about finding the best answer for you today! #instacart #ubereats #doordash #cpg #qcomm https://lnkd.in/efSipzaW

Countdown post ⏳ #60 days to go. "The brave may not live forever, but the cautious do not live at all." In business, playing it safe might keep you afloat, but taking bold steps is what truly drives growth and innovation. Think about the brands we admire today—Amazon, Tesla, Airbnb. They didn't get to where they are by sticking to the status quo. They took risks, made bold moves, and embraced the unknown. Look at them now, right? At eZeypeZey, we're channelling that fearless spirit to revolutionize grocery shopping. We're building a community where #neighbours shop for each other, reduce carbon emissions, traffic congestion, and make grocery runs a shared adventure. So, what's your next bold move? Whether it's launching that new project, embracing a fresh idea, or just stepping out of your comfort zone—go for it. After all, the cautious might survive, but the brave truly live. #Innovation #BoldMoves #BusinessGrowth #eZeypeZey #TakeRisks #LiveFully #NeverBackDown #JustJump

Interesting valuation journey that Instacart has been going through. Once pegged at a whopping $39 billion, it dramatically dipped below $10 billion. But here's the twist: since the IPO things are looking up again. So, what's the scoop? This rollercoaster isn't just about groceries; it's a tale of market dynamics, investor sentiment, and evolving business models. The initial drop? A mix of market corrections, changing consumer habits post-pandemic, and investor reassessment. But since the IPO, we've seen a steady climb. Why? Looks like Instacart's adapting, refining its strategy, and perhaps the market's getting a fresh taste for its potential. This isn't just about one company. It's a lens into the volatile world of tech valuations and the complexities of scaling in a post-pandemic economy. What's your take on Instacart's journey? And what does it tell us about navigating market uncertainties and consumer trends? #Instacart #MarketInsights #BusinessStrategy #TechValuation

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What do you get when you cross an Instacart with an Uber? Big trouble for DoorDash. Instacart is now the 2nd biggest online grocery platform. They’re a monster in a rapidly growing market. So why wouldn’t DoorDash want a piece of the action? The tech, infrastructure, and model or virtually identical. DoorDash’s move into grocery has been slow and steady. But it has quietly carved out 11.6% of the grocery delivery market. That on top of its 66% share of the restaurant delivery market. So what’s Instacart’s grocery delivery countermove? A virtual blitzkrieg into DoorDash’s own market. Through a partnership with DoorDash rival Uber eats. Instacart’s customer base, Uber Eat’s infrastructure. Maybe think twice before betting against Instacart. If you haven’t taken Instacart seriously yet…. Now might be a great time to start. ——— 🔹Driving retail velocity in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help! hashtag #ecommerce hashtag #retailmedia hashtag #retailvelocity hashtag #retail hashtag #cpggrowth hashtag #instacart hashtag #cpg hashtag #tradespend

2024 was a year of growth here at Channel Key LLC, starting with our acquisition of True Hero: Amazon Marketplace Strategy. The process required adjustment across the team. Adapting to new team members, new service offerings, and new tools: we've handled everything this year threw at us. We’ve also faced new obstacles with the types of brands we’re managing—working more with established incumbents rather than challengers, tackling different categories, and navigating entirely new product types. The team has embraced these changes, and seeing their growth has been inspiring. For me, the integration of TrueHero has been eye-opening. It’s shown us new ways to operate and offered fresh perspectives that have been invigorating. Personally, it’s pushed me to explore different approaches and ideas, which has been both challenging and refreshing. Integrations are tough. They're time-consuming and don't happen overnight. It’s easy to focus on where we are now and forget where we started. Looking back, the changes and growth over the past year are undeniable. This progress is something I'm proud of as we continue moving forward. #ChannelKey #TrueHero #Growth #2024Reflection

Picture it. It’s a cold, rainy day, and I’m standing outside Walmart, brainstorming how to make my standup a little less…well, generic. 💡I got an idea…but I didn’t really like it 😂 I thought of a cool, creative transition that could really bring my story to life. The catch? It meant getting my entire head rained on. So, was it worth it? Absolutely! Anything for the story, right? This week, I covered Walmart's partnership with the Aira app—a game-changer for accessibility, helping blind and low-vision customers navigate stores with ease. The innovation is inspiring, and sometimes, the job calls for a little drizzle (or downpour) to share it in a fun way. Check out my story here!