Benjamin Cawthray’s Post

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Global Shopper Director at Kantar

In Great Britain – a market with one of the highest promotional intensities in global FMCG – the promotional landscape is shifting gears. After dropping from 30% to 23% (2021 to early 2023), promotions have rebounded to ~29%. Will they break through the 30% line again? In the past few months the pace of promotional growth has cooled. However, as retailers gear up for Christmas, promotions will remain key. But what promotional mechanic will they use and how will they tailor this for each department? We have seen volume-based deals falling out of favour, with temporary price reductions on the rise, will this remain the case in Q4? Want to dive deeper into the latest trends shaping British grocery retail? Read our latest #grocerymarketshare update: https://lnkd.in/eHWTs45j

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Benjamin Cawthray

Global Shopper Director at Kantar

1w

As shared last week in the latest #grocerymarketshare - 'Sales on promotion reached 30% in November, the highest since Christmas last year.' For the full update from Fraser McKevitt: https://www.kantar.com/uki/inspiration/fmcg/2024-wp-premium-lines-jump-as-british-shoppers-stock-up-for-christmas

Silvana Messinese

Strategy Lead | Sales | Category Management | Data & Insights

2mo

Very interesting, Ben! Does the 30% stat include Every Day Low Price and Clubcard deals?

Andrew Yakibchuk

React.js/Node.js teams | COO at Crunch.is

1mo

Insightful analysis, Benjamin. Future predictions?

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