In Great Britain – a market with one of the highest promotional intensities in global FMCG – the promotional landscape is shifting gears. After dropping from 30% to 23% (2021 to early 2023), promotions have rebounded to ~29%. Will they break through the 30% line again? In the past few months the pace of promotional growth has cooled. However, as retailers gear up for Christmas, promotions will remain key. But what promotional mechanic will they use and how will they tailor this for each department? We have seen volume-based deals falling out of favour, with temporary price reductions on the rise, will this remain the case in Q4? Want to dive deeper into the latest trends shaping British grocery retail? Read our latest #grocerymarketshare update: https://lnkd.in/eHWTs45j
Very interesting, Ben! Does the 30% stat include Every Day Low Price and Clubcard deals?
Insightful analysis, Benjamin. Future predictions?
Global Shopper Director at Kantar
1wAs shared last week in the latest #grocerymarketshare - 'Sales on promotion reached 30% in November, the highest since Christmas last year.' For the full update from Fraser McKevitt: https://www.kantar.com/uki/inspiration/fmcg/2024-wp-premium-lines-jump-as-british-shoppers-stock-up-for-christmas