Becci McEvoy’s Post

Want to unlock the secrets to growing an engaged podcast audience? We recently sat down with Tom Webster, author of The Audience is Listening, for a Q&A hosted by Liz Hames, our Director of Audience Growth. Tom shares actionable insights on not just capturing attention—but keeping it. Whether you’re a podcaster, a marketer, or simply someone who wants to connect with your audience on a deeper level, this video is packed with value. 👉 Watch now and start building the audience your podcast deserves. https://lnkd.in/gvb5vZHK Then pick up Tom’s book!

How do you create a viral podcast? Simple: You don’t! Focus on creating engaging and insightful content that resonates with your audience. Consistency and authenticity are key. You don't need to go viral to build a loyal community. Join our community: https://lnkd.in/gEd964JX

In this week’s podcast, we talk about how to create consistent content to keep my audience engaged and buying from me. The truth is that content is always available when you are actively engaged with your audience. From their Frequently Asked Questions to their goals and ideas and everything in between is used to create consistent content which I know my audience needs to hear and understand. Listen here: https://lnkd.in/egNDiDay

The Q&A segment is often the most valuable part of any webinar or podcast. Why? Because it’s literally where your audience tells you what they care about most. Think about it: - These are real questions your audience is asking. - They highlight the curiosities and priorities of your audience. - They give you ideas and problems to create content. The Q&A section isn't just a filler section. Turn them into Li Shorts and show your audience you’re actively listening to their needs. Have you tried using Q&A content yet?

Case Study: How Oak Tree Marketing Helped a Client Launch a Successful Podcast! 🎙️ At Oak Tree Marketing, we recently guided a client through the journey of launching his podcast. Our process included: ▪️ Establishing clear goals and a strong business case. ▪️ Planning and recording initial episodes. ▪️ Refining content based on constructive feedback. ▪️ Crafting eye-catching artwork and a compelling teaser. ▪️ Coordinating a multi-platform launch to maximise impact. ▪️ Developing a long-term marketing strategy for sustained growth. Read the full case study on our blog to learn how we can help you launch your podcast successfully! #podcastlaunch #digitalmarketing #marketingstrategy https://lnkd.in/dY6F-bB4

🎙️ Are you thinking of launching a podcast? You'll need a strategy. As a digital marketing consultant, I helped launch a podcast for one of my clients. From strategic planning and content creation to a smooth launch, we covered all the bases to ensure the podcast stood out and attracted a loyal audience. 🌟 I'm happy to share our comprehensive "Podcast Launch Guide" with you! If you're interested in launching your own podcast just comment below or DM me, and I'll send you the guide. 📘 #podcastlaunch #podcaststrategy #digitalmarketing #podcastguide

Do you know how long your content is going to get viewed? For example, did you know that when you post on X, your post will get half its views typically in the first 30 to 60 minutes. On the flip side a podcast gets half its listens in the first day and with Pinterest the half-life is at a whopping 5 months. #smmarketing

6 Questions to ask yourself when it comes to Podcasting: For anyone who is thinking about starting a podcast, has a podcast, or has a small desire to do one, these are some great questions to ask yourself! 1. What unique angle could we explore in a podcast for our audience? 🔹Reasons: Fresh perspectives engage listeners and set us apart. 2. Are there untapped communities we could involve to fill content gaps? 🔹Reasons: Expanding our reach can bring in diverse voices and insights. 3. Who could we collaborate with to surprise our audience? 🔹Reason: Unexpected partnerships keep our content dynamic and interesting. 4. What insights could we offer that our audience doesn’t know they need? 🔹Reason: Anticipating needs makes our content feel relevant and valuable. 5. What interactive experiences could deepen audience loyalty? 🔹Reason: In-person or virtual events build stronger, lasting connections. 6. How can we stay ahead of our audience’s evolving interests? 🔹Reason: Forward-thinking content keeps us relevant and engaging. I would love to know what you think?

🎙️ Quality Over Quantity: The Key to Podcast Success 🚀 In the world of podcasting, quality always reigns supreme. Yes, growing your podcast can be challenging—but it's not just about amassing a large audience. It's about nurturing meaningful connections and delivering valuable content to those who truly matter. Ask yourself: Do you want a massive audience or an audience that genuinely cares about your message? Both are attainable, but time and again, we've seen the power of depth over breadth. Focus on cultivating a loyal, engaged audience, and watch your podcast thrive. #PodcastingSuccess #QualityOverQuantity #AudienceEngagement #ContentValue

Stop wasting your time on your phone. Yesterday, Stanley Henry from The Attention Seeker joined me on the GovComms Institute podcast. Something he raised stood out to me. Scrolling time can be productive. Stanley explained that he and his team use scrolling time to extract insights on what makes a piece of content effective or ineffective. He recommended questioning "Why did I engage with this content?" or, "Why did I ignore this content?" Your engagement with content can help you better understand your audience. So, did you engage with this piece of content? If so, why?