Bas Dumoulin’s Post

“Trade show company.” “Exhibit manufacturer.” “Experiential marketers.” We’re not huge on labels. For decades, trade show exhibit companies have solved a very technical problem: They design, build, and manage booths and displays. At Triple20, we see things differently. We're here to solve an emotional challenge for our clients, eliminating the stress and unknowns that come with bringing brands to life at live events. We help clients sleep at night. That’s a label we like. A good night’s sleep begins at https://triple20.co/ #tradeshow #exhibitcompany #marketing

The Wide-Format Summit is a jam-packed two-and-half-day event where attendees come to gain knowledge and build their networks. Find more information at www.wideformatsummit.com. #wideformatprinting #wideformatimpressions #wideformatsummit #printindustry #printindustrynews

I recently had the honor of speaking with the fantastic team 4imprint! We took a dive into my branding strategy for SPI BORESCOPES LLC at least years PBExpo! Our conversation focused on using swag to create a memorable and impactful presence at one of the most important expos in our industry. Together, we discussed how something as simple as a tumbler or a pen helped SPI Borescopes stand out.! This article offers some insight into the essence of branding, consumer experience, and thoughtful marketing!

Another week, another book feature from EventHQ's team favorites! We're featuring 'Obviously Awesome' by April Dunford. It's a guide for positioning your product or service in a crowded market. It offers practical advice and real-world examples to help you stand out and attract the right customers. Yash's Key Takeaways: 1. If we fail at positioning, we fail at marketing and sales. If we fail at marketing and sales, the entire business fails. 2. Positioning refers to the way a product or service is perceived by consumers in relation to its competitors. 3. Weak positioning can lead to problems in marketing and sales, where customers struggle to understand the value of your product. Signs of weak positioning include difficulty in explaining your product, long sales cycles, and low close rates compared to competitors. Stay tuned for more of Team EventHQ's book features. #WeeklyBookEdition #ObviouslyAwesome

What’s the point of Live Tracking? If you’ve heard of it, but have no idea what you can do with it, here are 4 things you need to know about Live Tracking with Zuant 3D before you host your next event: - You can create a Digital Twin of your event that anyone can visit from anywhere, at any time. - You can see exactly what a visitor is looking at – in real-time. - You can get great insights into that visitor’s habits and preferences. - Strike while the iron is hot by following up with an automated thank you email that includes relevant information, such as a Sales Brochure, as soon as they leave. Interested in seeing Zuant 3D in action at your event? Sign up and get started for free here: https://lnkd.in/eHNPJXrA #LiveTracking #DigitalTwin #Events #LeadGen

𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐭𝐨𝐥𝐞𝐧 𝐢𝐭𝐞𝐦 𝐟𝐫𝐨𝐦 𝐛𝐨𝐨𝐭𝐡𝐬? 𝐁𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐭 𝐨𝐫 𝐧𝐨𝐭, 𝐢𝐭'𝐬 𝐩𝐞𝐧𝐬! Useful giveaways offer several benefits: brand recall, lead generation through CTAs, and a positive brand image. Attendees appreciate practical items they'll use, like notebooks or reusable water bottles. These become walking advertisements, reinforcing your brand with every use. Remember that exhibitions are more than just booths and products. So, relax, enjoy the experience, and maybe stock up on unique, branded pens – they might become collector's items!

📢 𝗣𝗮𝗰𝗸 𝗘𝘅𝗽𝗼 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸𝗅 𝗗𝗼𝗻'𝘁 𝗕𝗲𝗹𝗶𝗲𝘃𝗲 𝗔𝗹𝗹 𝘁𝗵𝗲 𝗛𝘆𝗽𝗲 𝗔𝗯𝗼𝘂𝘁 "𝗕𝗼𝗼𝗺𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀" 📢 If you’re headed to Pack Expo, be prepared—amidst all the handshakes and big promises, you’ll hear plenty of talk about how “amazing” business is, how “sales are through the roof,” and how everyone is “crushing it.” But here’s the truth: a lot of it is just posturing. 🤫 Many salespeople and companies feel the need to put on a show, inflating their numbers and success stories to keep up appearances. While some may genuinely be thriving, others are quietly struggling to keep up. ⚠️ 𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗕𝗲 𝗖𝗮𝘂𝘁𝗶𝗼𝘂𝘀? - Distorted Market Perception: It’s easy to leave with a skewed view of the industry, feeling like you’re the only one facing challenges. Don’t let the hype fool you. - - Real Insight Comes from 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 Conversations: Look past the sales talk. Seek out those who are honest about the market’s ups and downs—it’s the best way to get true insights. 💡 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Pack Expo is a great event, but don’t get swept up in the “booming business” narratives. Keep your eyes open, focus on building genuine relationships, and remember that everyone is facing challenges—even if they’re not admitting it. #PackExpo #IndustryRealityCheck #PackagingSales #RealTalk #StayGrounded

The manufacturing sector is witnessing a shift in trade shows. Here's where we stand: 1. Showcase & Connect 🤝 Trade shows are the ultimate stage for manufacturers to display their latest and connect with an engaged audience. We're talking high-impact product reveals and networking that sparks real business. A tablecloth, brochure, and some pens don't cut it anymore. 2. Industry Pulse ❤️🔥 These events aren't just gatherings; they're where trends are born and where you gauge the market's tempo. If you approach it with the right strategy. Learn how to use trade shows to propel your brand to the forefront and keep a finger on the industry's pulse. 3. New Era Navigation 🛳️ As the world evolves, so do shows. It's about striking a balance between showmanship and strategy, cost and ROI, tradition and innovation. Discover how to excel in this new hybrid experience. Ready to master the modern trade show? I'm partnering with 6sense and industry guests, Michael White from and Courtney Beall from Husqvarna for a jam-packed webinar. We'll dive into crafting your pre-show strategy, engaging effectively on the show floor, and perfecting post-show follow-up. Reserve your seat now ➡️ Webinar Link in the comments 🗨️

Trade show giveaways featuring your company name and contact info are a great way to help your booth stand out from the rest of the crowd. However, exhibitors sometimes spend their budget on giveaways that draw visitors but make little to no impact on potential customers. A high-impact giveaway conveys your brand’s positioning message, educates your target audience about your business, and promotes your brand. Here are a handful of tips that you should consider when ordering your next round of high-value trade show giveaways.

Do you want to make a powerful impression next trade show season? 💪 **𝑟𝑎𝑖𝑠𝑒𝑠 𝑎𝑛 𝑒𝑦𝑒𝑏𝑟𝑜𝑤** 𝐼’𝑚 𝑙𝑖𝑠𝑡𝑒𝑛𝑖𝑛𝑔. 🤨 Do you dream of having a crowd around your trade show booth, interacting with your brand with smiles and laughter? 😃 😆 𝐴𝑟𝑒 𝑦𝑜𝑢 𝑖𝑛 𝑡ℎ𝑒 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑜𝑓 𝑔𝑟𝑎𝑛𝑡𝑖𝑛𝑔 𝑤𝑖𝑠ℎ𝑒𝑠 𝑜𝑟…? 🧚 🪄 As trade shows grow more and more competitive, setting your brand above and apart requires more and more innovation and creativity. Custom Playwell Bricks sets that represent your brand are a unique and effective way to stand out! 👬 👔 💼 More details at the jump: https://lnkd.in/eRt24SET #Tradeshow2025 #BrandEngagement #CustomBricks #PlaywellBricks #TradeShowMarketing #EventMarketing #BrandInnovation #CorporateGifts #MemorableBranding #InteractiveMarketing #TradeshowSuccess #BrandVisibility #ClientEngagement #MarketDifferentiation #CreativeMarketing