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Barney Butterell

Sales Management | Partnerships | Sustainability | Customer Experience

Fascinating, but sadly not surprising report from CDK Global about the sentiment towards #EVs from #Dealers in the US. In short, they are very pessimistic about them. They cite lots of reasons, but it's clear that there are still huge gaps in #EV knowledge, even among those that are supposed to make a living from selling them. It would be interesting to know what #OEMs in the States are doing by way of training to combat this negativity? Question is, if the people who are supposed to 'sell' these cars don't like them, is it any wonder that the people who visit the dealers to buy the cars are similarly unexcited? Even those who are really keen on going #electric are likely to be less keen, if faced with a #Salesperson who reels off a load of #evmyths and inaccuracies. I suspect a similar survey in the UK would be less downbeat, but there would still be a significant chunk of #salespeople who are 'misinformed' and therefore negative about EVs, even though they know by #2030 that's the only new cars they'll sell. I recognise this is a generalisation and some brand teams will be better than others, and some dealers will be more positive/successful than others, but as an industry, I think we still have a way to go to convince those on the front line that EVs are great for customers and their businesses! https://lnkd.in/eBXnxJBr

What Dealers Say About the EV Transition

What Dealers Say About the EV Transition

cdkglobal.com

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