Backstory Consulting’s Post

Feeling discouraged by low engagement on your posts? Don't worry, it's all part of the journey. Remember, building a strong online presence takes time and consistency. Keep creating valuable content that resonates with your audience. Stay focused on your goals and don't let temporary setbacks derail your progress. Trust the process and keep pushing forward. Your hard work will pay off in the long run.

Storytellers Are Winning on Social Media 📖✨ The brands making the biggest impact on social media right now? They aren’t just selling—they’re storytelling. In a crowded space, facts and features can only go so far. But a great story? That’s what captures attention, builds trust, and keeps people coming back. Why? Because stories connect. They make people feel something. And that emotional connection is what turns followers into fans and customers into advocates. At Mad Social, we believe in these three storytelling essentials: 1️⃣ Authenticity: People can tell when a story is real and when it’s forced. The most powerful stories come from real experiences, real challenges, and real wins. 2️⃣ Consistency: Stories build over time. It’s about showing up regularly with content that adds value and reveals a little more about who you are. 3️⃣ Connection: Focus on the why behind your brand, not just the what. Your values, your mission, and your journey are what make your story worth following. The bottom line? Stories are what make your brand unforgettable. Ready to tell yours? Let’s chat about how we can help bring your brand story to life.

Want to turn followers into lifelong fans? 1. Be Authentic: Share genuine content and show behind-the-scenes moments. 2. Consistent Engagement: Respond to comments and messages, and post regularly. 3. Provide Value: Share tips, advice, and educational content. 4. Transparency: Be honest, own up to mistakes, and communicate clearly. 5. Show Social Proof: Highlight testimonials, reviews, and user-generated content. 6. Quality Content: Use high-quality visuals and well-written posts. 7. Consistent Branding: Maintain visual consistency and a unified brand voice. 8. Show Empathy: Listen to your audience and support meaningful causes. Trust is key to social media success!

Behind every post or video lies a story, a strategy, and a whole bunch of brainstorming sessions that align each creative to work towards your brand's business goals. From choosing the right angle to crafting the perfect caption, every element has to be thoughtfully considered. So, the next time you scroll through your feed, remember that each post is a labor of love, a tiny piece of someone's creativity and dedication. And the next time you tell your social media manager "hey upload this, it will only take a second", remember it definitely takes more than a second. Let's appreciate the hard work of our social media team and recognize the effort that goes into every post. #socialmedia #socialmediastrategist #socialmediatips #socialmediamanager

I will never stop preaching the importance of a PERSONAL BRAND 📣 What will set you apart and make someone choose to work with you… ⚡️Your story ⚡️Your brand ⚡️Your approach THIS is why growing a building YOUR brand on social media is so important. I now have over 400,000 followers across my platforms but if I were starting over here’s a few things I would be sure to do to build my brand 👇🏼 1. Engage every day with your community by leaving real thought out comments 2. Post relatable content people want to share 3. Keep it short and simple to start- sharing short stories 4. Use real life clips no stock images 5. Know what you're audience likes to see The real trick is KNOW your audience and what they want to learn, watch and be a part of! When you share your journey, your story, and your expertise, people feel “seen” and “heard” and want to work with YOU Have any of these tips helped you land new clients?!?

Struggling with Low Engagement on Your Posts? Here’s Why It Happens. 𝙔𝙤𝙪 𝙠𝙣𝙤𝙬 𝙩𝙝𝙖𝙩 𝙨𝙞𝙣𝙠𝙞𝙣𝙜 𝙛𝙚𝙚𝙡𝙞𝙣𝙜 𝘞𝘩𝘦𝘯 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘵 𝘨𝘦𝘵𝘴… 𝘕𝘰𝘵𝘩𝘪𝘯𝘨? ☓ No likes. ☓ No comments. ☓ Just silence. You refresh your feed ↣ Hoping for engagement. ⤹ But your content disappears into the void. Why does this happen? ⤹ Because posting without a strategy is like shouting into a crowded room Without knowing what others want to hear. The result? ↣ Your audience scrolls right past. The solution does not lie in posting more. ⤹ But what matters is posting smarter. It’s crafting a personal brand That speaks directly to your ideal audience. ⤹ And that’s where I come in. ↣ I help busy founders and executives start building a presence that works for them. Ready to stop the silence? Let’s talk. DM me "BUILD" and we'll start together.

I wanted so many things that I was lost on what to pick, confused in my thoughts and passion I had to go on a path of discovery, a path filled with anxiety, curiosity and questions but thanks to those I met on the way They helped me gain clarity and made the feeling of being lost, fade away. I found my inner strength.... Found my voice and passion Now, I don't have to contemplate on what to pick because I can actually pick all and incorporate them as one 😌 🌹 My Creativity 🌹 My writing 🌹 My keen eye to details..... Social media management gave me a way to be creative, innovative and still have fun while at it. I get to connect clients brand voice to their online brand, build reputation and help them generate their desired results. . . . . . . . If you're on your path of discovery, seeking clarity or conviction. Don't do it alone Seek help, Seek assistance Remember, no man is an island. Seeing my post for the first time? I am Onyinye Ezechukwu and I can help you build your brand's reputation and visibility on social media through proper research and strategic social media planning. Send a DM Let's connect 🤝 Let's build 🧑🔧 PS: How did you discover your passion? let's hear your story #socialmediamanagement #selfdiscovery #innovativemind #creativity #mystorymyvoice #21daystorytellingwithDrIsh

It’s not just about WHAT you post (even though it’s super important), but WHEN you post. Ever noticed how some posts get more engagement than others? It’s not always about the content - it's about the timing. Consistency in posting does not just build your personal brand. It also keeps you on top of mind for your audience. But, it's not about bombarding your audience with post after post. It's about finding that sweet spot - the perfect balance. Now, you might be asking, "What's the optimal posting schedule on LinkedIn?" In this video, I’m sharing what I've found to be MOST EFFECTIVE based on my experience. Remember, there is no one-size-fits-all strategy. You need to experiment, analyze, and adjust your posting schedule according to YOUR audience. As for me, I experimented a LOT. My journey taught me that understanding your audience, their habits, and preferences are the key to maximising engagement. So, start experimenting with your posting schedule. 💅🏻 PS. I will be helping you build your personal brand on LinkedIn and stand out in your industry. DM me “WAITLIST” and I’ll send you more details! — If this was insightful, consider re-sharing ♻️ and follow me, Mariam Gogidze for more content like this! #LetsGOGetit 🍒

Forget the perfectly posed pictures (we all know those take forever to get!). Show your messy workspace, your goofy team moments, or even your hilarious product mishaps. Real life = relatable content = stronger connections! Here's how to infuse your social media (and emails!) with authenticity: Share your story: What inspires you? What challenges do you face? Let your passion shine! Be you (quirks and all!): Your unique voice is your biggest asset. Don't try to be someone you're not! Connect with your audience: Ask questions, respond to comments, and show you care. Remember, people connect with people! Be real, be you, and watch your audience grow! Get on the right track- Grab your free social media planner. #linkinbio #AuthenticMarketing #SmallBusinessLove #SocialMediaTips #socialmediastrategyforbusiness  #socialmediasuccess

You might think this isn’t the right time, but trust me, it is. You’ve been trying everything, and nothing seems to work? I get it. It’s frustrating to give it your all and still not see results. This isn’t for everyone, but if you know your social media strategy needs a boost, now’s the time to make some changes. ✓ Review your recent content. What worked, and what didn’t? ✓ Try out fresh ideas. Sometimes, a new approach can reignite engagement. ✓ Look at your competitors. What are they doing right? ✓ Ask questions. You’d be surprised at how many people are willing to help. Sometimes for free. Take a moment today to re-strategize and align your content with your audience’s needs. P.S. What’s one change you’re making to your strategy this week?