AYÉYA’s Post

"It’s likely you’ve come across a campaign from one of your favorite brands that brings awareness to a cause or a particular social issue. It is because consumers nowadays pay attention to brands that show social responsibility." 👇 This is why at Gospel Springs, a strong ethical and moral compass matters! We're not afraid of being openly America First and adhering to traditional American values all while soon to be delivering a wellness-focused, functional, sparkling water beverage. You don't have to plug your nose while purchasing from brands that don't align with your values. Invest and purchase from those that do. PublicSquare does a great job pulling these types of companies together all in one place for your convenience! #businessethics #morality #businessmorals #ethicalbusiness #christianowned #americafirst #traditionalvalues

 Sustainable Beauty and Wellness with Mamaearth   Ghazal Alagh and Varun Alagh are true trailblazers in the world of business, creating a lasting legacy with their vision and determination. As co-founders of Mamaearth, they’ve not only revolutionized the personal care industry but have also set a shining example of what it means to lead with purpose. At the intersection of innovation and environmental consciousness, Mamaearth is truly transforming the personal care industry. Known for its commitment to sustainability, this homegrown brand is leading the charge in creating toxin-free, natural products that not only care for our skin and hair but also for the planet. What sets Mamaearth apart? Toxin-Free & Safe: Mamaearth products are 100% free from harmful chemicals, making them safe for every skin type. Eco-Friendly: With initiatives like plastic-neutrality and supporting reforestation projects, Mamaearth is a brand that's walking the talk when it comes to sustainability. Innovative & Effective: With a wide range of products crafted using natural ingredients like Aloe Vera, Neem, and Vitamin C, Mamaearth addresses both beauty and wellness needs with effectiveness and care. Social Impact: From supporting women entrepreneurs to making a real difference in local communities, Mamaearth’s work extends beyond just products—it’s about creating a positive change for the planet and people alike. Let’s keep pushing for brands that put the planet and people first! #Sustainability #BeautyWithPurpose #Innovation #Mamaearth #EcoFriendly #ToxinFree #SocialImpact #BeautyRevolution #GreenBeauty #NaturalProducts #Entrepreneurship

📈 In partnership with iSense Solutions, we analyzed the preferences of women nationwide, aged between 18 and 65 years old. The results? A clear snapshot of the challenges they face when choosing a detergent, how prices influence their decisions, and the strategies they adopt in a context where costs do not decrease. Curious to learn more? Read the article and stay up to date with consumer trends!

In honour of International Women’s Day, Anna-Marie Julyan in the Waitrose & Partners Weekend magazine engaged with five female FMCG brand founders, asking for their sage advice and top tips when they started out. 👍 I suggest seeking (brutal) feedback from friends and family before you launch a product - I sent out questionnaires with our first samples of Childs Farm Ltd 🤞 Pip Murray of Pip & Nut | B Corp, advises that if you have an idea, don’t hang around and just head down to a market stall and start selling! 🌱 Annabel Thomas says to find your reason to believe - sustainability and organic practices in the case of her brand Nc'nean Distillery 🏭 Bonnie Chung of Miso Tasty warns that the recipe and manufacturing process can take much longer than expected. 🥧 Camilla Stephens of Higgidy, stresses the importance of building a brilliant team and finding individuals better than you to handle different responsibilities. Solid advice for anyone on their FMCG journey right now 💪 Read the article here: https://lnkd.in/dSuVEp7G (pages 6-7). #fmcg #newbusiness #retail #femalefounders

Imagine a world where every product you use is free from harmful toxins. That is the vision we brought to life with our latest campaign for Mamaearth. We aimed to spotlight their unwavering commitment to creating a healthier, safer environment for everyone. By highlighting Mamaearth’s position as the only toxin-free brand in the market, our campaign struck a chord with conscious consumers who care about the ingredients in their products. The result? A massive success, delivering outstanding outcomes and reinforcing Mamaearth’s leadership in the toxin-free beauty industry. We’re proud to have played a part in their journey toward making a positive, lasting impact. #ToxinFree #Mamaearth #CleanBeauty #SustainableLiving #ConsciousConsumerism #BrandCampaign #MarketingSuccess #HealthAndWellness #EcoFriendly #BeautyIndustry #ImpactfulMarketing #PositiveChange

‘Providing a clear overview of products, from sourcing to quality, is crucial for building consumer trust and #brand #loyalty. Today’s consumers seek #transparency to ensure their choices align with their personal values, prioritizing well-being, #ethics and #environmental #impact,’ Anshu Gupta. Stay tuned for our upcoming article about #health and #wellness #trends: Adapting to the new #consumer demand for well-being.   #executivesearch #fluentinfindingleaders

How do consumer beliefs and values influence brand preference? 🌟📈 In today's digital era, consumers are turning toward brands that authentically prioritize making a positive impact in the world and reflect their values. This blog explores our sixth top trend, Breaking Barriers. Discover more with our recent blog: https://ow.ly/lEKB50SwZWM #BreakingBarriers #BrandValues #ConsumerInsights #FMCG

Exciting news for the beekeeping industry! The global market is full of growth potential and is set to grow at a CAGR of 3% during the forecast period. The trajectory is impressive, with a market value of 9.48 billion in 2022 and projected to reach 11.66 billion by 2029. What causes this spread? Several key factors drive this upward trend, painting a promising picture for beekeeping fans and industry players. One of the crucial factors is the increase in the use of bee products in personal care and cosmetics. Honey, propolis, bee pollen, and even bee venom has gained attention for their remarkable healing properties. They have found their way into a diverse range of skincare and wound healing products. Recognition of these bee-derived wonders' healing capabilities has increased demand in the personal care industry. From moisturizers to ointments, their inclusion in formulations speaks to their efficacy and appeal to consumers. This increase in demand emphasizes the versatility of bee products. It highlights the industry's potential to diversify and meet growing consumer needs. As we observe this positive trend, we must recognize the crucial role of innovation and sustainable methods. By balancing advancement and responsible beekeeping techniques, we can promote thriving bee populations and preserve our fragile ecosystems. In doing so, we safeguard the future of this booming industry. Let us enthusiastically embrace this growth while also honoring the invaluable contributions of our buzzing allies as we venture into new frontiers of beekeeping. #bee #hive #AI #innovation #farm #honey #ecosystem

Strong connections are the backbone of any sustainable business model, especially in the beauty industry. The 'slow beauty' movement emphasizes building ethical, lasting relationships with everyone in the supply chain—from farmers to packaging manufacturers. Why is this important? Because true sustainability goes beyond just the end product. These deep connections ensure that every part of the production process is ethical and sustainable. By partnering closely with suppliers and supporting fair trade practices, beauty brands can contribute meaningfully to local communities and ensure the integrity of their products. Consumers today want to know where their products come from and the story behind them. They are increasingly concerned about the origins and ethics of their purchases. So when brands open up about their supply chains, they build trust and loyalty with their customers, transforming them from mere buyers into true brand advocates. What do you think ? How can brands foster stronger connections with their stakeholders? Share below 💬 📸 : Artisanally-made brand, Sangre de Fruta #beautytrends #beautynews #beautyindustry #EthicalBeauty #SustainableSupplyChain

Business as usual is so blah – let’s talk about B Corp Beauty Coalition! 🤝 Rudolph Care was founded as a reaction and frustration over the magnitude of harmful substances found in cosmetics and beauty products. The result became skincare products with a holistic focus from harvest to consumption from a social and environmental standpoint. Therefore, it was only natural for Rudolph Care to become B Corp certified and reflect the holistic view of our products in our way of doing business. In 2022, Rudolph Care was one of the founding companies, alongside 26 leading B Corps such as SKANDINAVISK, Dr. Bronner's, The Body Shop and Rituals, of an initiative called the B Corp Beauty Coalition, aspiring to share the hard-earned knowledge of best practices related to: greener logistics, packaging, and ingredients. Basically, the beauty coalition aims to guide other beauty brands to avoid some of the pitfalls that we’ve undergone along our journey as a responsible business. Since founding the coalition, it has grown over 3 times in size! The Coalition’s output has been this navigator tool which helps beauty companies and beauty shoppers make more informed sustainability-oriented choices – check it out! https://lnkd.in/gNb2KSeV #bcorpmonth