Audrey McGuckin’s Post

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Chief Executive Officer - McGuckin Group; Women On Their Way

A quote that has transformed my thinking is the idea of the "Empty Chair", from Amazon CEO Jeff Bezos.... He explains that he and his team always leave an empty chair in rooms to signify the customer. The thought is: "If what we are doing is not benefiting the consumer, what is the point?" Why is this important? At the end of the day, we do this work for the PEOPLE. It is so important to remember that having a human-centric approach invites us to walk in empathy and focus on the needs of the individual so that we can provide them with the best experience. As leaders, how can thinking of those in the “empty chair” help you to change your perspective as you produce work? #leadership #Amazon #change #humancenteredleadership #empathy #business

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This is a great way for all of us to remember who we are serving. Brand teams at Procter & Gamble (and other consumer-facing companies) have been doing this for decades. At P&G, different Brand teams "brought the consumer" into the room in different ways. Many used the "empty chair" - except they permanently affixed a sign with her personified name... and addressing "the consumer" by name and speak of her as a real person whom they know. Other brand teams made life-sized, stand-up cut-out of her - also addressing her and her needs, by name. This is an incredibly powerful way to ensure that you are working FOR her, and advocating for her, and trying to help improve her life (not just sell her 'stuff'). Thank YOU for the reminder, Audrey.

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