Athena Brand Wisdom’s Post

The key to successful market research lies in the art of conversation. 🎨🗣️ By bringing together the right participants, group discussions can be truly productive and insightful. Learn how to cultivate engaging discussions by choosing the right research participants 👇 https://lnkd.in/eKvHbiKY

Don't let your market research efforts fall short. Discover how to maximize the impact of every study by carefully selecting participants who truly contribute to the conversation. With the right mix of personalities and a clear sense of purpose, your research outcomes will give you a competitive edge! 💪 Learn more over here 👇 https://lnkd.in/eKvHbiKY

Market research is the backbone of informed decision-making. But to truly harness its power, we must ensure that our focus group discussions are truly productive and insightful. 👌 Finding the right research participants can help us do just that! Learn more over here 👇 https://lnkd.in/dWXg_gPN

Market research at its best is a strategic tool that fuels innovation and drives business growth. How can you ensure that market research is delivering the insights you need? 🤔 Well, a big part of it is how you choose your research participants. Including personality theory in your selection can help. Curious to learn how? 🧐 Learn all about it: 👇https://lnkd.in/dWXg_gPN

Populations globally are graying. Understanding the use cases, pain points and unmet needs of older consumers is essential. To best reach older consumers, research designs - whether qualitative or quantiative- need to be crafted specifically with the population in mind, everything from recruitment techniques to survey question wording. If you're wanting to better understand your older consumers, we're always open to talking through research ideas, so feel free to reach out. #olderconsumers #matureconsumers #segments #retirees #marketresearch #research #consumerinsights

Market research isn't just about gathering data—it's about connecting with people on a meaningful level. By fostering a sense of purpose and belonging, businesses can create an environment where participants feel valued and empowered to share their insights. 👌✨That’s why personality theory can help us choose better research participants. Learn more over here:👇 https://lnkd.in/eKvHbiKY

Interesting article by Mauro Guillen.

Spreading awareness about #marketresearch best practices in SF! 📢 😂 This post is about the importance of asking clear questions. From our experience with many research teams, poorly performing surveys often use inappropriate language for their target demographic. The solution? Ask clearer questions. Here are some useful tips: - Ask single questions. Avoid combining questions like “What do you like about our product? Do you think there are ways to improve it?” Respondents can lose focus or forget parts of the question. It’s better to separate them. - Test the survey. As the creator, you may become biased. Share the survey with someone unfamiliar with it and collect feedback. Some of our clients even build surveys just to gather feedback on the survey itself 🔄. - Speak the same language as your audience. This is crucial, especially if you’re investing heavily in the study. We suggest a gradual survey rollout. Start with 10 respondents, review their language, optimize the survey accordingly, and then increase the volume. P.S. Let me know if you want to meet in SF for a coffee 😊 ☕

George Gallup wisely advised, 'Think bigger by focusing smaller.' In the realm of survey research, this means starting with the right sample 🔍. Sampling is the art of selecting the right people to represent a larger population, and it's crucial for accurate results in every quantitative research project 📈. Inside our article, not only will you dive into the basics of effective sampling, but you'll also find a free tool – our Sample Size Calculator. It's designed to calculate the right size of your sample and simplify your research process, ensuring precision without the hassle 🌟. Explore now: #SurveyResearch #Survalyzer #Sampling

Here are some effective polling strategies, What do you think? 1. Mixed-Mode Surveys Combining phone interviews and online surveys, to reach a broader and more diverse demographic. Ensures higher response rates and reduces bias associated with any single method. 2. Weighting Adjustments Applying sophisticated weighting techniques to adjust for known biases. Factors like education, age, race, and geographic location are considered to balance the sample correctly. 3. Longitudinal Tracking Conducting longitudinal studies to track changes in voter opinions over time. Provides insights into trends and shifts in the electorate's mood. 4. Enhanced Respondent Engagement Employing techniques to improve respondent engagement, such as shorter surveys and interactive elements. Reduces survey fatigue and improves the quality of responses. 5. Geographic and Demographic Targeting Focusing on specific geographic and demographic segments to understand regional variations. Provides a more granular view of the electorate.