Atharva Ghayal’s Post

In the bustling bazaar that is Maharashtra's market, your brand's voice needs to be loud and clear. #Lokmat Group’s publications and digital assets are the megaphones that ensure your message is heard far and wide. When you place your trust in Lokmat, you're not just buying ad space—you're investing in a legacy of trust and a future of unlimited potential. Lokmat isn't just a #newspaper; it's a #mediainstitution. With its publications—Lokmat (Marathi), Lokmat Samachar (Hindi), and Lokmat Times (English)—it caters to a broad #demographic, ensuring that your message resonates with audiences across different language preferences. #FoodTech: A Plate Full of Opportunities For Food Tech companies, reaching a diverse yet region-specific audience is crucial. Lokmat’s spectrum of publications ensures your brand is on the breakfast tables of potential app users, from the bustling streets of Mumbai to the serene landscapes of Nashik and beyond. #Ecommerce: Shopping for the Right Audience E-commerce giants need to connect with millions, and Lokmat Group's widespread influence offers just that. With its extensive reach, it's like opening a virtual storefront in every corner of Maharashtra, inviting clicks and conversions. #ElectricVehicles (EVs) and #Automobiles: Accelerating #BrandVisibility The automobile industry, especially EVs, is at a pivotal stage in India. As infrastructure grows and consumers become more environmentally conscious, advertising in Lokmat Group can help drive awareness, fueling the journey from curiosity to ownership. #FMCG : The Daily Dose of #BrandRecall In the FMCG sector, the battle is for brand recall. Lokmat Group’s publications are a daily presence in consumers' lives, ensuring that your products become a top-of-mind choice in a market flooded with options. #Telecom: Connecting with #Consumers Telecom companies can leverage Lokmat to communicate offers, updates, and technological advancements, directly reaching into the lives of millions who rely on connectivity for their day-to-day activities. EduTech: Enlightening Future Minds #EduTech firms looking to reach students and educational institutions will find Lokmat Group's readership a goldmine, especially given the readers' interest in Quality educational content and resources.

Nashik is on its way to becoming the next Business hub! ✨✅ Today, I visited the NIMA Index Business Exhibition, and it was an eye-opener! There were businesses from all across India, and we had the chance to meet many of them and discuss their products. HAL, the golden sponsor of the event, made the experience even more special. One of the most interesting takeaways for me was the growing transformation of Nashik. The city is set to become the next IT hub, with numerous business events happening here. It's amazing to see how far we've come! There was a time when we thought that careers could only thrive in cities like Bengaluru, Mumbai, or Pune. But as I saw today, those days are nearing an end, and Nashik is on its way to becoming a major player in the business and IT world. Who says it's not an IT city? 🌟 It’s on us to make all this possible. The future is in our hands! #Nashik #ITHub #BusinessExhibition #CareerOpportunities #Innovation #NIMAIndex #Growth #FutureOfWork

As a marketing student, I had the opportunity to visit two remarkable industry giants: Katraj Dairy in Pune and Chitale Bandhu Mithaiwale’s Ranjane unit. These visits provided invaluable insights into the growth, manufacturing processes, and supply chain management of these iconic brands. In this report, I’ll delve into their strategies, production methods, and how a small brand can ascend to fame. 1. Katraj Dairy: From Pastures to Packets Overview Katraj Dairy, with its 700 employees, stands as a testament to successful brand evolution. Let’s explore how they transform raw milk into market-ready packets. Marketing Insights Brand Building: Katraj Dairy’s consistent quality and transparent processes have built trust over the year. 2. Chitale Bandhu Mithaiwale: Crafting Sweet Success Overview Chitale Bandhu, a household name, started as a small sweet shop. Today, it’s synonymous with delectable sweets and snacks. Nostalgia Marketing: Chitale Bandhu taps into customers’ memories, creating an emotional bond. Conclusion Both Katraj Dairy and Chitale Bandhu exemplify strategic marketing, quality focus, and community engagement. As a marketing student, I’ve learned that success isn’t just about products—it’s about building relationships, delivering excellence, and leaving a lasting impression. Remember, every milk packet and sweet box carries not just a product but a story of dedication and passion. Let Knowledge Prevail !! Jai Hind #Motivation #Youth #Inspiration #Leadership #LetKnowledgePrevail #Studentfortwoyearsleaderforlife #IIEBM #IIEBMPune #Indus Business School #LifeatIIEBM #LifeatIndusBusinessSchool #Being CorporateBattlefieldready #InductionCeremony #ManagementCareer #ManagementInduction #StudentOrientation #InspiringSpeakers #industrialvisit #katrajdairy #chitalebandhumithaiwale

Lifestyle International's #EOSS #campaign When #LifestyleInternational decided to launch its #EndofSeasonSale (EOSS) in #Aurangabad, the choice of Lokmat as its communication partner was not just #strategic but #insightful. Supported by #Madison's astute #mediaplanning, this campaign has set a benchmark in effective regional marketing, showcasing the undeniable power of local media in amplifying #retail campaigns. Strategic Selection: Lokmat's Aurangabad edition Lifestyle International, a beacon in the retail landscape, chose Lokmat’s Aurangabad edition, leveraging its extensive reach and profound connection with the local populace. Lokmat, known for its deep penetration in Maharashtra, serves as the perfect channel for Lifestyle to tap into the vibrant market of Aurangabad, a city known for its rich history and a growing modern retail appetite. Madison’s Masterstroke in Media Planning The collaboration with #Madison, known for its innovative approach to #media solutions, ensured that the EOSS campaign was not just seen but also resonated with the locals. By aligning the brand’s premium offerings with Lokmat's influential voice, they created a campaign that spoke directly to the heart of the consumer. The Impact: Amplified Engagement The results were immediate and impressive. The campaign reached a wide audience, driving foot traffic and online engagement, proving that when a world-class retailer meets a leading publication, the outcome is nothing short of spectacular. This strategic partnership allowed Lifestyle to effectively communicate their #valuepropositions, such as extensive #discounts on #premiumbrands, to a market that values both #quality and #costeffectiveness. A Call to leverage localized media This campaign exemplifies the power of #localized media in driving successful marketing initiatives and is a #calltoaction for other brands to consider similar approaches. By tapping into the local #essence and combining it with #strategicmediaplanning, brands can achieve unparalleled engagement and response rates. Refer #nitinabindo for more.

🌟 Interactive Session with Mr. Yogendraa Pal - CEO of MemoYo Animations 🌟 I recently had the privilege to attend an insightful and interactive online session with Mr. Yogendraa Pal, the visionary CEO of Memoyo Animations and the author of 'Quantum Entrepreneurship'. He shared the inspiring journey of how he laid the foundation of this cutting-edge digital advertising company, which collaborates with brands like BMW, Audi, and more. During the session, he introduced us to the fascinating concept of 6 degrees of connection, demonstrating how every individual in the world is connected through six or fewer social connections. He stressed how the lessons from an MBA, particularly around networking and relationship-building, have been pivotal to his entrepreneurial success. His candid approach and his focus on the bare truth inspired me greatly. Mr. Pal’s quote, "Advertisement is creating a psyche or subconscious— nazron mein lana," and "Selling is not just about product and services but also idea and emotions" left a lasting impression . He emphasized the growing role of 3D advertisements in enhancing attention spans. Unlike pamphlets or traditional ads, which capture attention for only a few seconds, a 3D model can hold engagement for at least a minute, allowing deeper interaction with the brand. He concluded with a powerful message: "Many times, people don't know what they want because they don’t know what’s available. That’s where modern marketing comes into play." This session was a masterclass in the evolving world of advertising, innovation, and entrepreneurship. Truly grateful for the opportunity provided by School of Management and Entrepreneurship, IIT Jodhpur , The Corporate Relations and Campus Placements - SME, IIT Jodhpur and School of Management and Entrepreneurship, IIT Jodhpur #MBA #Networking #Entrepreneurship #DigitalMarketing #3DAdvertising #MemoyoAnimations #MarketingInnovation #Branding #QuantumEntrepreneurship

🚀✨ Exciting Digital Marketing Workshop at PM Shri School, Jawahar Navodaya Vidyalaya Mothuka, Faridabad! Unlock the secrets to online success and boost your skills in the digital world. 💻📈 #DigitalMarketing #PMShriSchool #JNVMothuka #SkillDevelopment #FutureMarketers #EdTech #LearnAndGrow #FaridabadEvents #DigitalSkills #EmpowerYourFuture

Exploring Innovation and Creativity: A Captivating Industrial Visit to Ramoji Film City 🎬 Special thanks to my Institute MVP's IMRT Nashik to give chance to explore this experience. #RamojiFilmCity #IndustrialVisit #Innovation #Creativity"

Day 1 of our Digital Marketing Classes is off to an amazing start! 🚀 Today, our students dove into the world of Rank Brain Marketing, learning all about the latest strategies to boost online visibility and engagement. Stay tuned for more insights and updates! . Vikas Rathour pdtrainer nayab Truba Group of Institutes, Bhopal . #DigitalMarketing #rankbrainmarketing #LearningJourney #digitalmarketingexpert #searchengineoptimization #socialmediamarketing #vikasrathour

Day 3 of our Digital Marketing Classes is off to an amazing start! 🚀 Today, our students dove into the world of Rank Brain Marketing, learning all about the latest strategies to boost online visibility and engagement. Stay tuned for more insights and updates! . Vikas Rathour pdtrainer nayab Truba Group of Institutes, Bhopal . #DigitalMarketing #rankbrainmarketing #LearningJourney #digitalmarketingexpert #searchengineoptimization #socialmediamarketing #vikasrathour

🌟 Reflecting on an Inspiring Experience at TEDxYouth@AUS Nashik 🌟 On March 10, 2024, I had the incredible opportunity to attend my first TEDxYouth@AUS event held in Nashik. I'll admit, I was initially skeptical about what to expect, but let me tell you – it exceeded all expectations and then some! The event was an absolute eye-opener, challenging me to reconsider how I perceive the world and prompting me to ask myself some important questions. Each speaker brought a unique perspective, sharing their ideas and experiences on a diverse range of topics. From discussions on innovation and sustainability to personal growth and social impact, the event covered it all. I left feeling inspired, motivated, and with a newfound sense of curiosity about the world around me. A huge shoutout to the eight speakers who graced the stage and shared their insights with us. Your words resonated deeply and have left a lasting impact on me. Attending TEDxYouth@AUS Nashik was truly worth every penny and every moment of my time. It's events like these that remind us of the power of ideas and the importance of continuous learning and growth. I'm grateful for the experience and can't wait to see where these newfound perspectives take me. Here's to embracing change, seeking knowledge, and always asking the important questions. 🚀 Further In my next post, I'll be sharing the invaluable lessons I gleaned from the TEDxYouth@AUS speakers, offering profound insights that have reshaped my perspectives and ignited a newfound sense of purpose. #staytuned #TEDxYouth #Inspiration #PerspectiveShift #ContinuousLearning