Nitin Bansal’s Post

Lifestyle International's #EOSS #campaign When #LifestyleInternational decided to launch its #EndofSeasonSale (EOSS) in #Aurangabad, the choice of Lokmat as its communication partner was not just #strategic but #insightful. Supported by #Madison's astute #mediaplanning, this campaign has set a benchmark in effective regional marketing, showcasing the undeniable power of local media in amplifying #retail campaigns. Strategic Selection: Lokmat's Aurangabad edition Lifestyle International, a beacon in the retail landscape, chose Lokmat’s Aurangabad edition, leveraging its extensive reach and profound connection with the local populace. Lokmat, known for its deep penetration in Maharashtra, serves as the perfect channel for Lifestyle to tap into the vibrant market of Aurangabad, a city known for its rich history and a growing modern retail appetite. Madison’s Masterstroke in Media Planning The collaboration with #Madison, known for its innovative approach to #media solutions, ensured that the EOSS campaign was not just seen but also resonated with the locals. By aligning the brand’s premium offerings with Lokmat's influential voice, they created a campaign that spoke directly to the heart of the consumer. The Impact: Amplified Engagement The results were immediate and impressive. The campaign reached a wide audience, driving foot traffic and online engagement, proving that when a world-class retailer meets a leading publication, the outcome is nothing short of spectacular. This strategic partnership allowed Lifestyle to effectively communicate their #valuepropositions, such as extensive #discounts on #premiumbrands, to a market that values both #quality and #costeffectiveness. A Call to leverage localized media This campaign exemplifies the power of #localized media in driving successful marketing initiatives and is a #calltoaction for other brands to consider similar approaches. By tapping into the local #essence and combining it with #strategicmediaplanning, brands can achieve unparalleled engagement and response rates. Refer #nitinabindo for more.

"There is disproportionate attention given to Kota.... It remains the biggest centre but there is more to brand Allen than Kota.." Speaking to me last week, Allen Career Institute's CEO Nitin Kukreja, who took over reigns of the three and half decade old coaching giant two years ago, said when asked about the brand's poor show in Kota. A 35 to 40 percent drop in business and estimated loss of over Rs 400crore has forced the brand to take some unprecedented measures like restructuring salaries - teachers pay checks fell between 20 to 40 percent. "Higher the salary, higher the cut," one employee told me. To make the brand bigger than just a Kota institute- the city where founding family Maheshwari live and built Allen - the institute has put it's weight behind two things- expanding offline centers and digital business. With heavy price points compared to the edtechs (Rs 1lakh v/s Rs 6000 for a one year Neet course), Allen Digital's numbers are far from impressive. In last 2yrs, it opened it's centres in several new cities like Delhi, Patna, Lucknow and neighbouring Sikar, the challenger to Kota Experts accuse the brand of cannibalising its own business as the same student who came to Allen in Kota, now studies in a centre near them. "If a student gives 1lakh in fees in Kota, the profit margin is at least 30 percent. Because the buildings are self owned, there is no heavy marketing costs. In other cities, the margin drops to 10percent. Makes no sense in redistributing this student," a former senior employee of Allen's strategy team told me. Can Allen survive when Kota struggles? My story for The Ken https://lnkd.in/dKDdP42r

Imagine an 8-hour journey turning into a 24-hour ordeal, all because of an unexpected protest. Sounds like a nightmare, right? But for me, it turned into a valuable life lesson! On August 21st, my family and I embarked on an 8-hour bus journey from Nashik to Vadodara. Little did we know, an unforeseen protest would extend our trip to a grueling 24 hours. We were stuck in a traffic jam for nearly 9 hours, 55 kilometers away from Nashik. Initially, the situation seemed frustrating. But instead of letting anger consume us, we decided to shift our perspective. We embraced the unexpected delay as an opportunity to connect with our family and appreciate the simple joys of life. We spent quality time together, shared stories, and even enjoyed the scenic views outside our window. This experience taught me a valuable lesson: "When life throws you a curveball, it's up to you to decide how you react." Instead of dwelling on the negative, we chose to find the silver lining. It's a reminder that even in the face of adversity, we have the power to control our emotions and find positivity. In the world of digital marketing, unexpected challenges are inevitable. Just like my unexpected journey, businesses often encounter unforeseen obstacles. The key lies in adapting, remaining resilient, and finding creative solutions. By learning from setbacks and maintaining a positive outlook, you can overcome challenges and achieve your goals. 🚀 P.S. Remember, life's journey is filled with unexpected twists and turns. Embrace the detours, cherish the moments, and let them shape you into a stronger, more resilient individual. 💪 . . #linkedinforcreators #traveltales #lifelessons #digitalmarketing

🌿 Personal Branding: The Core of Business Success 🌿 Meeting Mr Pravin Shekar -The Outlier Marketer at FICCI FLO Indore was enlightening, as he emphasized how building a personal brand is key to business growth. His insights reinforced the idea that your personal brand is your most valuable asset in creating meaningful relationships with clients and stakeholders. I believe that every product we design and create reflects our personality in some way or another! At Carragreen personal brand is rooted in our dedication to sustainability. Our eco-friendly seed products reflect our commitment to creating a positive impact on the environment. *A strong personal brand is the starting point for lasting business success.* #Carragreen #PersonalBranding #Sustainability #PravinShekar #EcoFriendly

🌟 Reflecting on an Inspiring Experience at TEDxYouth@AUS Nashik 🌟 On March 10, 2024, I had the incredible opportunity to attend my first TEDxYouth@AUS event held in Nashik. I'll admit, I was initially skeptical about what to expect, but let me tell you – it exceeded all expectations and then some! The event was an absolute eye-opener, challenging me to reconsider how I perceive the world and prompting me to ask myself some important questions. Each speaker brought a unique perspective, sharing their ideas and experiences on a diverse range of topics. From discussions on innovation and sustainability to personal growth and social impact, the event covered it all. I left feeling inspired, motivated, and with a newfound sense of curiosity about the world around me. A huge shoutout to the eight speakers who graced the stage and shared their insights with us. Your words resonated deeply and have left a lasting impact on me. Attending TEDxYouth@AUS Nashik was truly worth every penny and every moment of my time. It's events like these that remind us of the power of ideas and the importance of continuous learning and growth. I'm grateful for the experience and can't wait to see where these newfound perspectives take me. Here's to embracing change, seeking knowledge, and always asking the important questions. 🚀 Further In my next post, I'll be sharing the invaluable lessons I gleaned from the TEDxYouth@AUS speakers, offering profound insights that have reshaped my perspectives and ignited a newfound sense of purpose. #staytuned #TEDxYouth #Inspiration #PerspectiveShift #ContinuousLearning

Having been in the Juugaad business for just short of a decade, I have learned that the most crucial driving factor for success is 'sabandh' or relationship with each of the clients. And most of the time, with not just the leaders but all members of the client's team. I have worked with clients within Gujarat and nationally. Language or ethnicity has never been a barrier as long as there is a conscious effort to build a mutually beneficial rapport.  Teams may change, and people may move on, but the relationships you build, do tend to stay strong when the conscience is clear. Recently, a team member from one of my long-term clients moved on to a newer role, where she represents a global giant’s Indian fashion business, and guess what?! Her first order of business is to replace their current agency with Juugaad Media Ventures! All thanks to 'sabandh'. That’s how we Gujaratis roll. Dhandho to sabandh par j chaale. #BusinessRelationships #ClientSuccess #Juugaad #GujaratBusiness #Networking #ClientLove #BusinessGrowth

𝗗𝗲𝗹𝗵𝗶, 𝗠𝘂𝗺𝗯𝗮𝗶, 𝗮𝗻𝗱 𝗕𝗮𝗻𝗴𝗮𝗹𝗼𝗿𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝘀𝘁-𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗰𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 𝗮𝗻𝘆𝗺𝗼𝗿𝗲𝗅 According to the Meesho Smart Shopper Report, 80% of the total online shopper population comes from tier 2 and smaller cities like Ambur (Tamil Nadu) Rourkela (Odisha) Sangli (Maharashtra) Zirakpur (Punjab) So why should it be on your list? → Reason 1: Tier 2 cities have outpaced Tier 1 cities in purchasing electronic accessories, with products like Bluetooth headphones, power banks and smart speakers particularly popular. → Reason 2: The use of vernacular languages and voice search has also surged, with increases of 162% and 40%, respectively. → Reason 3: Tier-2 cities in states like Uttar Pradesh are poised for a real estate boom with projects exceeding Rs 50,000 crore. With attractions like Ram Mandir leading the traffic to Ayodhya! India's hidden jewels are these aspirational middle class, and they're climbing their way to their aspirational lives! Tier 2,3 cities are bound to drive major growth to India! What are your predictions? #bharat #retail #growth #entrepreneurship

#Delhi, #Mumbai, #Kolkata and #Bangalore Are No Longer the Fastest-Growing Cities in India! According to the Meesho Smart Shopper Report, a remarkable 80% of online shoppers now hail from tier 2 and smaller cities like: 🌟 Ambur (Tamil Nadu) 🌟 Rourkela (Odisha) 🌟 Sangli (Maharashtra) 🌟 Zirakpur (Punjab) Why should these cities be on your radar? Electronics Surge: Tier 2 cities have outpaced Tier 1 in purchasing electronic accessories, with products like Bluetooth headphones and power banks leading the charge. Language & Search Trends: There’s been a 162% increase in vernacular language use and a 40% rise in voice search, showing a significant shift in consumer engagement. Real Estate Boom: Tier 2 cities in states like Uttar Pradesh are on the brink of a real estate revolution, with projects exceeding ₹50,000 crore—especially with attractions like Ram Mandir drawing traffic to Ayodhya! These hidden gems are home to an aspirational middle class that is eager to elevate their lifestyles. As tier 2 and 3 cities continue to grow, they are set to drive major economic growth in India. What are your predictions for this exciting shift? Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at [email protected] Piyali Roy Oberoi East India Retail Connect

"Don't wait for anything to connect with us" 📞 - +91 92447 72323 🌐 - www.scalebrity.com 📍- M-163, Kailash Vihar, Near Income Tax Office, City Centre, Gwalior, MP #scalebrity #scalebrityinfluence #influencer #marketing #advertise #adcertisement #collaboration #business #digitalmarketing #digitalmarketingagency #graphicdesign #brand #promotion #socialmedia #socialmediamanagement #branding #designing #influencivemarketing #possible #impossible #impossibleintopossible