Asish Datta’s Post

The more I think about it, the more there were signs that I wasn’t cut out to be an employee. I couldn’t stand it when people took credit for my work - especially when they were getting paid more than me.  Especially when they were mostly my ideas. But what I hated most was being micro-managed. I had a boss who made me triple-check everything. She then got two more people to check it. The first time cross-checking, we might pick up one or two errors. But the following three times were a gross waste of time. In my silent protest, I went on a team-building exercise and made a mug just like this one. I drank from the cup - with this message emblazoned on it - in front of my boss every day. I’m not sure that she ever got the message. Wasting time remains at the top of my pet peeves. In business, we have to utilise our time effectively & efficiently. Every piece of marketing we share needs to have a point. Else it’s a waste of time sitting & writing it in the first place. If you think your marketing isn’t working or you need a better understanding of your target audience & the best way to talk to them, an Ideal Client & Marketing Clarity session is just what you need. These sessions will show you what to say & most importantly, how to write content intentionally & strategically. As long as you promise not to triple-check my work, you can book one of these sessions by sending me a DM. X2 sessions for a total of £380. Micro-managers need not apply.

“A modest man with much to be modest about”, anecdotally Winston Churchill is said to have described political rival Clement Attlee thus. Who doesn’t love an anecdote? Whether it’s an actress musing on her colourful career, a statesman laying bare his thoughts on other politicians, or a travel journalist recounting adventures in distant lands. Drawing inspiration from a FT Longitude masterclass, hosted by Meg Wright and Rob Mitchell on measuring campaign effectiveness, I have been thinking about anecdotes—their value and how to gather them. Anecdotes complement quantitative and qualitative data by providing human insights beyond metrics. For someone to share an anecdote, they have noticed something, remembered it, and been affected enough to repeat it. Anecdotes offer the "why" that metrics alone cannot supply. Anecdotes are also indicators of emerging trends. By listening to client experiences (via anecdotes), firms can identify evolving client needs, sector challenges, or market opportunities. This allows them to adapt their services, strategies, and messaging, proactively to meet client demands and stay ahead of competitors. However, getting anecdotes from busy colleagues requires encouragement. Here are some simple methods to gather anecdotes, enhancing marketers ability to measure and showcase campaign success. Like anecdotes they are informal and human methods to help form an anecdote-sharing habit without bureaucracy, or worse still, forms to fill in. 1️⃣ Gather anecdotes proactively: Get into the habit of asking for an anecdote during most conversations. 2️⃣ Lead by Example: Demonstrate the value of anecdotes by sharing your own and sharing their impact in conversations. 3️⃣ Highlight Success Stories: Showcase anecdotes in internal communications sharing how they revealed an evolving client need, how colleagues used them to develop new business, or how they enriched marketing campaigns. These three tactics will help reinforce the value to all colleagues of sharing their anecdotes. #ProfessionalServices #Campaigns #B2BMarketing #Marketing

🚀 How I Embrace Growth Through Honest Feedback 🚀 As an Account Manager in the dynamic world of digital marketing, I navigate through a multitude of tasks every day, working with internal teams and striving to deliver exceptional results for our clients. But amidst the hustle and bustle, it's crucial to pause and reflect on our relationships with our clients. I understand the importance of regular, honest feedback. That's why I make it a priority to hold account review meetings with each of our clients, among the many topics discussed within these meetings, I always include a slide titled "We value your feedback" where I invite our clients to share their thoughts on how we're performing as their agency partner, what they enjoy about working with us, and if there are any opportunities for improvement. "We value your feedback" isn't just a phrase; it's a commitment to growth and improvement. Every piece of feedback, whether commendations or critiques, fuels our journey towards excellence. It's through these insights that we refine our strategies, fine-tune our approaches, and ultimately, strengthen our partnerships with clients. As we continue to evolve in the ever-changing landscape of digital marketing, let's remember the power of feedback. Let's embrace it not just as a mechanism for growth, but as a cornerstone of our commitment to delivering exceptional value to our clients. Here's to the conversations that spark innovation, the critiques that fuel progress, and the partnerships that thrive on transparency! 📣 #FeedbackMatters #ClientPartnerships #ContinuousImprovement #DigitalMarketingExcellence

The Power of Consistency "Success doesn’t come from what you do occasionally. It comes from what you do consistently." – Marie Forleo In todays digital space, it’s easy to feel like success should happen overnight. But the truth? It’s consistency, not quick wins, that drives real, lasting results. Whether you’re building your online presence, growing your business, or mastering a skill, showing up consistently is what sets you apart. Why consistency matters: ✅Data Speaks: Businesses that post consistently on social media experience up to 35% higher engagement rates than those with sporadic posting habits. ✅Builds Trust: People trust brands and individuals who consistently deliver value. Consistency creates reliability, and reliability builds loyalty. ✅Sharpens Focus: Regular efforts allow you to refine your strategy, learn from analytics, and optimize your approach. Tips for Staying Consistent: 1️⃣ Set Clear Goals: Know what you’re working toward and break it into manageable steps. 2️⃣ Create a Schedule: Use tools or planners to establish a routine for posting, engaging, or working on your craft. 3️⃣ Focus on Progress, Not Perfection: It’s better to show up imperfectly than not at all. Consistency isn’t glamorous, but it works. It’s about planting seeds daily, knowing they’ll bloom in time. What’s one area you’ll commit to being more consistent in? Let’s make progress together! Allow me to re-introduce myself... I'm Marcellinus Ugwoke, a dedicated Virtual Assistant and Social Media Manager passionate about helping busy CEOs, business owners, entrepreneurs, and brands achieve their business goals. What can I help you with today? #ConsistencyIsKey #DigitalMarketing #SuccessMindset #TheSolutionist

4 proven ways to motivate your marketing team! Keeping your marketing team motivated can seem like an uphill battle. But it's also the secret to being a great marketing manager. After all, a happy and motivated team is a productive team! 💡 Remember too... 🎨Embrace creativity- Allow ideas to flow freely. Remember, 75% of employees feel they aren't living up to their creative potential. It's time to change that! 👫Foster collaboration- Businesses with effective communication are 50% less likely to experience high employee turnover? Make sure you set joint KPIs, hold regular meetings, and invest in team-building activities 📚Provide learning opportunities- 84% of employees in top-performing companies receive the training they need. You must keep your team skilled, engaged, and ready to tackle new challenges. 🏆Recognise and reward- Appreciation goes a long way. Acknowledge your team’s hard work, involve them in goal setting, and provide incentives for exceptional performance READ MORE: https://lnkd.in/eq2xFsNu If you're looking for your next marketer who is motivated and will bring enthusiasm to your team, get in touch with us now! https://lnkd.in/eAFjKnKp These strategies not only keep your team engaged but also drive business success. Share your tips and experiences in motivating your marketing team in the comments below! ⬇️ #marketingrecruitment #motivation #teammotivation #marketingteam #marketingmanager

The Power of Consistency "Success doesn’t come from what you do occasionally. It comes from what you do consistently." – Marie Forleo In todays digital space, it’s easy to feel like success should happen overnight. But the truth? It’s consistency, not quick wins, that drives real, lasting results. Whether you’re building your online presence, growing your business, or mastering a skill, showing up consistently is what sets you apart. Why consistency matters: ✅Data Speaks: Businesses that post consistently on social media experience up to 35% higher engagement rates than those with sporadic posting habits. ✅Builds Trust: People trust brands and individuals who consistently deliver value. Consistency creates reliability, and reliability builds loyalty. ✅Sharpens Focus: Regular efforts allow you to refine your strategy, learn from analytics, and optimize your approach. Tips for Staying Consistent: 1️⃣ Set Clear Goals: Know what you’re working toward and break it into manageable steps. 2️⃣ Create a Schedule: Use tools or planners to establish a routine for posting, engaging, or working on your craft. 3️⃣ Focus on Progress, Not Perfection: It’s better to show up imperfectly than not at all. Consistency isn’t glamorous, but it works. It’s about planting seeds daily, knowing they’ll bloom in time. What’s one area you’ll commit to being more consistent in? Let’s make progress together! Allow me to re-introduce myself... I'm Marcellinus Ugwoke, a dedicated Virtual Assistant and Social Media Manager passionate about helping busy CEOs, business owners, entrepreneurs, and brands achieve their business goals. What can I help you with today? #ConsistencyIsKey #DigitalMarketing #SuccessMindset #TheSolutionist

🌟 Sharing some thoughts on becoming a thought leader in the world of marketing! 💡 In our dynamic industry, being a thought leader means more than just keeping up with the latest trends—it's about shaping the future of marketing through insight, innovation, and influence. Here are some key steps to becoming a thought leader in marketing: 1. Continuous Learning: Embrace a mindset of lifelong learning. Stay up-to-date with industry news, trends, and best practices. Attend webinars, read books and articles, and engage in professional development opportunities to expand your knowledge base. 2. Share Valuable Insights: Don't keep your knowledge to yourself. Share your insights, experiences, and expertise with others in the industry. Write articles, create posts, or participate in discussions on LinkedIn to contribute valuable content and spark meaningful conversations. 3. Build Relationships: Cultivate relationships with other professionals in the marketing community. Engage with peers, mentors, and industry leaders both online and offline. Actively participate in networking events, conferences, and industry forums to connect with like-minded individuals and exchange ideas. 4. Be Authentic: Authenticity is key to establishing yourself as a thought leader. Be genuine in your interactions and communications. Share your own successes, challenges, and lessons learned. Authenticity builds trust and credibility with your audience. 5. Demonstrate Expertise: Showcase your expertise through tangible achievements and results. Share case studies, success stories, and examples of your work to demonstrate your capabilities as a marketer. Provide actionable advice and practical tips that showcase your knowledge and skills. 6. Lead by Example: Lead by example and demonstrate thought leadership through your actions. Be proactive in embracing new technologies, experimenting with innovative strategies, and advocating for ethical and sustainable marketing practices. Champion diversity, inclusion, and social responsibility within the industry. 7. Engage and Collaborate: Foster a culture of collaboration and knowledge sharing within the marketing community. Engage with peers, offer support and encouragement, and celebrate the successes of others. Collaboration fuels creativity and innovation, driving positive change within the industry. Let's continue to inspire, educate, and elevate the marketing profession together! 🚀 #ThoughtLeadership #MarketingInnovation #FutureOfMarketing #lpu #lpucareerplanning

This is a great topic of discussion!

Ask This Question To Improve Your Decision Making Show me someone who is successful, and I'll show you someone who is good at making decisions. When High Score Strategies was having its quarterly #EOS meeting earlier this year, we were looking at about a dozen "rocks" - goals we wanted to accomplish that quarter. We went back and forth, around and around, discussing and debating the pros and cons of each possible goal. Finally, one of us - I don't recall who - started asking, "What happens if we don't do (X)?" We instantly gained clarity on our priorities. Once we started approaching the list of options from the perspective of what happens if we fail to make something happen, what had been a 90-minute debate was solved in 5 minutes. Examples from the list we discussed: What happens if we don't aggressively build an email list? - Answer: We are beholden to social media for our audience, and only the people they choose will see our content. What happens if we don't build out of website? 𝗔𝗻𝘀𝘄𝗲𝗿: People will have to learn about us on social media, where we are active. What happens if we don't make video a part of our marketing strategy? 𝗔𝗻𝘀𝘄𝗲𝗿: We will be ignoring the content type that produces the most engagement across demographic groups. What happens if we don't start making our webinars eligible for continuing professional education credits? - 𝗔𝗻𝘀𝘄𝗲𝗿: Our content won't be as attractive to certain elements of our target markets. What happens if we don't launch a public relations initiative? 𝗔𝗻𝘀𝘄𝗲𝗿: It will be harder for MB to secure prime speaking and writing engagements and media opportunities. What happens if we don't adopt project management software? 𝗔𝗻𝘀𝘄𝗲𝗿: We may have more difficulty meeting deadlines, and it will be more difficult to communicate project status to our team. What happens if we don't put a client appreciation system in place? 𝗔𝗻𝘀𝘄𝗲𝗿: We miss opportunities to deepen our client relationships. What happens if we don't launch the proprietary conference that we have been considering? 𝗔𝗻𝘀𝘄𝗲𝗿: We miss an opportunity for a high-leverage marketing event. So I'm curious - looking at this list, and only being able to pick three, which would you pick? #unblakeable #decisions My name is Mike (Stage Name - Unblakeable) - Helping you win your best business decisions at your most critical moments. Liked this post? Want to see more? Ring the bell on my profile. Connect with me (also @unblakeable on Instagram, Facebook, and Twitter) Subscribe to my YouTube channel! (Your Business Value) Join the LinkedIn group "Unblakeable's Group That Doesn't Suck" Welcome! 

Hello everyone, today I'd like to open a discussion about the challenges marketing managers face in their interactions with employers. These challenges could include pressures to meet goals, effective communication, managing expectations, or even difficulties in balancing innovation with set budgets. I invite you to share your experiences: What are the main issues you have encountered? How did you handle these challenges? What advice can you offer to your peers in the field? #MarketingChallenges #MarketingManagement #DigitalMarketing #CareerAdvice