FT Longitude

What does the world of work look like in the future? Hear our experts discuss changing social contracts between employers and employees, Gen Z’s new expectations and much more. Register now for our webinar that’ll put you in-the-know for 2025 and beyond: https://lnkd.in/erWqx7fb

McKinsey & Company’s State of AI in 2024 highlighted HR as being a business function particularly adept at leveraging the benefits of AI. Our Strategy and Innovation Director, Sean Kearns, agrees that while we see many functions in businesses adapting AI, HR often manages to implement new generative AI processes within the first four months, while also achieving significant cost reductions. 

What is the direction of travel for climate thought leadership? In light of COP 29, our Group Editor and Head of Climate & Natural Capital Laura Adcock breaks down her four key takeaways on how this year’s United Nations Climate Conference will shape thought leadership in the months to come: https://lnkd.in/etUa-hMt

AI has been a fast-evolving topic in thought leadership. We tracked the data trends of topics covered in the wider thought leadership landscape. Get the full breakdown here: https://lnkd.in/e-Prh_uE

Being a thought leader in AI has many positive impacts on interactions with your audience. From increasing your time-to-market on critical studies to tailoring the experience to your audience needs, here is how you can leverage AI to better engage your audience: https://lnkd.in/eKSXtsQT 

Our newest research report ‘Leading edge: How pioneering companies achieve cost excellence’ produced in collaboration with Boston Consulting Group (BCG) is launching today. We surveyed 770 CEOs, COOs, and CFOs from companies with revenues of between $100mil and $100bil+ in 21 countries and 10 different sectors, for a global perspective on cost management. You can get the full report here: https://on.bcg.com/3Zdkqu4

AI can be a powerful tool in increasing efficiency for teams and automate manual tasks. If deployed correctly it can free up critical resources, especially in key business operations like finance. Our Editorial Director Piers Tomlinson analysed how much time could be freed up if finance teams would deploy AI to chase late payments. 

AI and sustainability will be high on the agenda at the next meeting of the World Economic Forum in January. Catch up on the latest trends and opportunities to shape thought leadership with our on-demand webinars, available for a limited time: https://lnkd.in/e6c3JBW9

Audio enables you to engage your audience during liminal moments in their day, especially those who are very time poor. Meg Wright, Head of Audio & Innovation reflects on why audio is a great medium to engage those on the go. 

Boston Consulting Group’s upcoming report on cost management and optimisation, produced in collaboration with us, offers valuable insights from hundreds of C-Suite leaders. Stay tuned for the release and follow Boston Consulting Group (BCG) and us to be among the first to access it.