Ashvin Melwani’s Post

As I’m looking for my next opportunity, I’ve encountered an awful lot of roles in the creative ops space that report into creative teams/leaders. These roles are typically focused within the boundaries of the creative process, i.e. in-house creative resources and the process of request/intake through production/delivery. The problem here is that this focus stops short of effectively solving for the entire content go-to-market process. For some time now, I have felt organizations should focus on the entire content supply chain, i.e. the interaction of marketers, in-house creatives, and external agencies through the entire go-to-market process (planning, creation, delivery, measurement of content). In order to do this effectively the creative ops function should report into marketing ops. I’ve been lucky enough to be successful in this scenario. There are so many advantages to gain from this structure, the biggest being the foundational element of data. Both the creative ops and marketing ops functions are there to support the marketing department’s entire go-to-market motion. The sooner they align to a common taxonomy and data language, the sooner everyone across that journey will be on the same page. I found Amy Strickland’s (Principal, Marketing Operations Consulting Practice - Cella) take on this very supportive of this thinking. You can get her full take on this in Nish Patel’s Creative Ops podcast.

It's been over 40 years since E.T. was lured by Elliott's Reece's Pieces. 👽 At the time, it was a breakthrough in merging entertainment and brands. Since then, it's all been a bit meh. That's the opportunity that Aaron Woolf and his team are going after with Trendii. Their mission is to match editorial content with relevant products. For example, you could be streaming The Bear and be served up matching white t-shirts, fake tattoos and muscle relaxants. Advertisers could serve up look-a-like products, alternative products or associated products - but all in context to the content that is being consumed. Aaron and the team are currently working with retailers including with clients including Freedom, Myer, CottonOn and Culture Kings to display relevant products in editorial networks such as news.com, Domain and Vogue Living. It's an interesting play that no one has truly cracked yet but has more potential than ever with the power of AI and the dominance of digital as entertainment platforms. I unpack all of this with Aaron in this week's episode of Add To Cart including how Trendii works, the commercial model, the results brands are seeing and potential future integrations across tv and social media. One to keep an eye on! 🎧 Listen to the full ep: https://lnkd.in/gggVFzHH #ecommerce #advertising #content #software #ai #podcast

AI could soon plan your entire business trip, from flights and hotels to dinner reservations! 😮 Charlie Burton at WIRED Consulting dives deep into this mind-blowing possibility and explores how AI could transform how we shop. Check out this episode and more here: https://goo.gle/4erOiYP #AI #consumerjourney #innovation

Design by amplification is a really interesting concept that I just added to my tool box. It's simple – you build a prototype, test it, and then do more of or "amplify" what was working in the prototype. This leads to discovering what people love about your product. I like this concept because we've become a culture that is obsessed about fixing our faults rather than polishing our strengths. Listen to this great discussion with Ethan Levy and Daniel Cook CEO of Spy Fox to learn about this technique and more in this pod from the Deconstructor of Fun. https://lnkd.in/e4Xtmedw

Let’s talk Real-Time Video Generation! 'Generating media in real-time is something the creative industry has been eyeing for a while now. Especially when talking to artists, stage managers, social media teams, and creative agencies, the anticipation for this enablement is enormous, and they already see the value it will bring to their businesses and products. However, if we combine real-time generation with something like @runwayml ’s research efforts on Generative World Models, it unlocks countless possibilities beyond the creative realm. Simulations: Companies could gain new tools to quickly simulate a given situation, alter any elements on the fly, and test edge cases that a lab might not be able to replicate. Future Mapping: People could visualize realistic depictions of future business outcomes, natural disaster predictions, and more, driving faster innovation. Healthcare: Scans and molecular behaviors could be analyzed and animated in seconds, providing deeper insights into how biological matter is developing. The crazy part is — there are so many use cases for real-time world generation that we haven’t even discovered yet. While this may sound like “Zukunftsmusik”, we can already see promising results in Gen-3 Alpha today, especially when looking at the spatial awareness of GVFX.' Post from creative director @runway iamneubert

🎥 Think you need millions to go viral? Think again. Ever wondered how MrBeast pulls off 100 million views with the simplest ideas? It's not about expensive cameras or Hollywood-level productions. It’s about creativity — and here’s the kicker: You already have that. 💡 MrBeast's genius isn’t in his budget. It’s in how he takes something ordinary and turns it into something people can’t stop watching. If your videos aren’t taking off like you hoped, it’s not because you need more resources — it’s because there’s a different formula at play. He’s cracked the YouTube code — nailing CTR, AVD, and AVP — and you can too. If you’re sitting there wondering why your videos aren’t blowing up, it’s time to realize: Creativity beats production, every time.

🚀 Join Cox First Media for Our Final Webinar of 2024! 🚀 As we wrap up the year, let’s look ahead and set the stage for a successful 2025. Get Insights on Trends Shaping 2025: AI in Marketing: Discover how AI is transforming interactions and optimization. Streaming TV: Learn about its impact on advertising and engagement. Consumer Behavior: Gain insights into mobile usage and video consumption. Plus, Receive Expert Advice On: Setting Goals: Understand the importance of creating meaningful KPIs. Budget Allocation: Get practical tips for distributing your budget across key marketing channels. Stay ahead of the curve with cutting-edge information and guidance to build an informed, value-driven, and effective digital marketing strategy for 2025! Register now: https://lnkd.in/gz_9h5Yb Don’t miss out! 🌟

Here is a sneak peek of what is coming next in Recast Studio Ask AI to find the highlights from your audio or video and turn them into video clips in a single click. Examples: "Find me the best quotes from Sam in this episode". "Suggest me a few highlights to create video clips for TikTok". "Give me a list of highlights to compile an engaging teaser video for this episode".

The art of human connection 🤝 As trends continue to grow, change, and sometimes disappear, what will the key to standing out be in the future? 📆 It may not be fancy tech or flashy ads. It will be a genuine human connection Join me in listening to Simplicity Group Executive Vice President of Sales, Jason Jenkins talk about the future of this industry, how you can stay closely connected with your clients to get ahead of the game in this digital age. 📲 Full episode can be found in the comment section on your favorite listening device

Enter the world of video tech wonders! First, let's understand how it all begins with the input video. Here's where visual attention modeling comes into play. It's like a spotlight highlighting key moments within the video. From there, we extract key frames – the snapshots that capture the essence of the video. Now, our CNN classifier steps in, analyzing these key frames with precision. And voila! The result? Clear, accurate insights that enhance your viewing experience. Join us on this journey as we dive deeper into the magic of video classification. Stay tuned for more enlightening content! Follow us for more insights! #VideoMagic #EnhancedExperience