Investors today don't fund IP or product development... ...They fund traction. But, how do you establish sufficient runway to traction? Old way: Savings + FFF (friends, family, and fools) funding. New way: Bootstrapping (not self-funding, but customer-funding) Bootstrapping: low burn rate + sell before you build + speed of learning = traction Bootstrapping is the new default startup operating system.
Yeah, you speak my language.
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4moLean, customer-funded growth trumps blind investment. Bootstrapping unlocks real traction. Ash Maurya