Ashley Federsel’s Post

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Director, New Business Sales | ZoomInfo

Trying to appeal to everyone in your ideal customer profile (ICP) with the same message? You’ll end up resonating with none of them. As Leslie Venetz explains, each segment within your ICP has unique needs — so your messaging should be tailored accordingly. By leveraging firmographic data, you can create segmented lists and craft messaging that speaks directly to each audience. Watch below for more insights!

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