Ashish J. Banka’s Post

None of these products are edible. but they're cooking up a storm in the personal care aisle!  It's such an iconic and creative trend that's crushing the market right now. Here's a cheeky breakdown on why it's snagging so much success: 🍴 Fun and Playful: Packaging that looks like food adds a fun & whimsical spin on your average skincare haul, bringing more eyes to brands that think outside the box. 🍴 Signals Quality: When your body butter looks like whipped cream, it's not just cute — it suggests that what's inside is fresh and top-notch. Quality isn't just served. But promised. 🍴 Novelty and Surprise: These unexpected package designs grab attention and spike curiosity, making it hard for shoppers to walk by without taking a closer peek. This trend isn't just about looking good; it's about feeling good. When brands mix up fun and quality, it's a recipe for success that consumers can't resist. So next time you're out shopping, let your eyes feast on these treats 😍 💄 Great job to these brands for standing out Sundae Body, L'Oréal ( Garnier Fructis range), Beauty Bakerie Cosmetics Brand, Inc., OXX range (Kmart Australia Limited). Follow Jaimee Wiggins 👑 for more insights. #MarketingMagic #PackagingDesign #BrandTrends #CreativeMarketing #Shopaholic #InnovationInRetail

With the arrival of the fall comes the irresistible allure of seasonal products, particularly those featuring the iconic scent of pumpkin spice. But what is it about this fragrance, along with other seasonal-themed scents, that captivates consumers and sends them flocking to stores each year? Learn more about this phenomenon, along with the critical components to creating seasonal #personalcare products that infuse the magic of the season to delight customers and foster brand loyalty, in our blog. https://lnkd.in/eB8i-4_5 

In home care, scent isn’t just about fragrance—it’s about connection. A signature scent creates brand recognition, loyalty, and emotional engagement. Discover how BénBérg Arôme’s EsoulzScent™ can help your brand develop a memorable, distinctive scent that resonates with consumers long after they’ve finished cleaning. Learn more about creating a fragrance strategy that sets your products apart: https://lnkd.in/gjQbxP5E

🎅 Laundry that Smells Like Christmas 🎄 Bath & Body Works White Barn has taken the holiday spirit to a whole new level with their Snowflakes & Cashmere Fabric Care Detergent. According to them, it smells like “snuggling into the softest blanket on a bright winter morning.” ❄️ This $19.95 premium detergent (yes, for 32 fl oz!) highlights an exciting path to premiumization by blending functionality with indulgence. 💡 What’s the takeaway for your brand? 👉 Seasonal Exclusivity: Limited-edition launches create urgency and build brand loyalty. 👉 Premium Everyday Essentials: Turn ordinary products (like detergents) into aspirational experiences. 👉 Emotional Connections: Leverage storytelling and sensory appeal to create products that evoke feelings, not just solve problems. Whether you're in beauty, fashion, or food, there’s an opportunity to elevate mundane moments into extraordinary ones through premium offerings. 🌟 How could your brand follow this path to premiumization? Let me know in the comments! 👇 *Photo by @rockgirlmaxim84

If you're not familiar with scent marketing and what the power of fragrance can do for your business, this article over on Business News Daily https://lnkd.in/et7GdwaU explains how certain scents can inspire shoppers to spend more time in a store and make additional purchases. For our retail clients, this is just a little taste of how we do what we do! 🌸 https://lnkd.in/gjpZbwmP

🌟 Exciting News for Wet Wipes Manufacturers! 🌟 Are you looking to differentiate your brand and captivate your audience? Dive into our latest article on "Seasonal Limited Edition Wet Wipes: A Trend-Driven Strategy for Wet Wipes Manufacturers." Discover how leveraging seasonal trends and introducing eco-friendly, limited-edition collections can not only boost your sales but also enhance your brand image and customer loyalty. 🌱 From eco-friendly innovations to strategic collaborations, learn how to make each season a unique opportunity for growth and connection with your customers. Embrace the changing market and see substantial returns with your innovative approaches. 🔗 Read the full article here: https://lnkd.in/eUBGJZpg 💡 We're excited to hear your thoughts! What seasonal trends are you considering for your next product launch? Share with us in the comments below! #WetWipes #SeasonalTrends #Sustainability #InnovationInBusiness #BrandGrowth #EcoFriendlyProducts #LimitedEdition #BusinessStrategy

🌟 Fragrance Longevity: The Key to Winning Consumer Loyalty 🌟 Did you know that 76% of consumers prioritize long-lasting scents when choosing perfumes? In today’s competitive markets, fragrance retention is more than a feature—it’s a value proposition that drives loyalty and repeat purchases. In our latest article, we explore strategies for maximizing fragrance longevity and introduce our cutting-edge IntenScent™ series, designed to deliver exceptional sillage and retention. Let’s collaborate to create unforgettable olfactory experiences. 🔗 https://lnkd.in/gQ-AEkqK

[Science]💡 If you're not familiar with scent marketing and what the power of fragrance can do for your business, this article over on Business News Daily explains how certain scents can inspire shoppers to spend more time in a store and make additional purchases. For our retail clients, this is just a little taste of how we do what we do! 🌸 👉 https://lnkd.in/eDDjQPt

We are mortgaging the future of our brands by further eroding the trust people have in our brands. People will not wash their hair more often because you want to sell more shampoo! Now that "shrinkflation" has passed (but not really), brands are trying to create a new way to extract value from the consumer. Enter "Upflation" and the art of selling more of what I don't need—but you want me to believe I do—but I really, really, really don't. #brand #branding #brandmanagement #brandstrategy

According to a recent GlobalData study, three out of four consumers consider product/brand authenticity essential or nice to have when making purchase decisions. This attitude is especially true among older generations and higher-income earners. Authentic brands are perceived as genuine, original, and transparent, providing quality assurance and trust. Our team has defined ways brands can help communicate authenticity. Read more: https://lnkd.in/gR8DgnB8 #BrandAuthenticity #ConsumerTrust #AuthenticBrands #TransparentPackaging #QualityAssurance #PurchaseDecisions #PackagingMatters #BrandPerception #ConsumerInsights #AuthenticMarketing #PackagingDesign #CustomerLoyalty