Dynamic CMO | Transforming Brands with a Consumer-Centric Approach Across Diverse Industries | Driving Growth Through Insight & Innovation in Marketing
Sharing Jan Popovic’s thought-provoking post. 🤔 It’s true—hospitality’s current OTA guest acquisition model seems to prioritize profit margins for OTAs and Big Tech rather than delivering meaningful value to the consumer. But what if we shifted the paradigm? Instead of working against each other, what if hotels and OTAs truly collaborated to redefine consumer experiences? Imagine reinvesting media and ad spend—currently used for a zero-sum competition—into innovations that delight travelers in unimaginable ways. From AI-enhanced personalized travel experiences to seamless booking integrations that reward loyalty beyond price. This kind of transformation would require a new mindset: scale, trust, and long-term commitment from both hotels and OTAs. But in doing so, we’d move beyond merely competing for the same guest and instead elevate the entire travel ecosystem—serving the consumer first, profits second. It’s a bold vision, but one worth exploring. What do you think—can hotels and OTAs co-create a better future? https://lnkd.in/g6S9PNyy
10X hotel operations with gen AI | ex-Google 👋
3wOTAs with genuine focus on creating value for hotels and travelers and keeping money within the ecosystem (instead of pumping it out to big tech in the form of excessive ads) would represent a very positive and much needed change for the industry. There should be enough profit margin for them through value creation and economies of scale. Arvit, how is Gother positioned?