Arvit Chiralerspong

Our latest e-Conomy SEA Report unveils the incredible growth and profitability of Southeast Asia's digital economy. In just two short years, the region has experienced a remarkable 2.5X surge in profits while maintaining robust double-digit growth. One of the most significant trends we've observed is the evolution of e-commerce. While first-time shoppers were once the primary driver, we're now witnessing a shift towards repeat customers. These loyal shoppers account for a substantial 70% of e-commerce expansion, propelling the industry towards an estimated $159 billion  Gross Merchandise Value (GMV) by 2024. Another game-changer is the rise of video commerce. From live shopping to influencer-led content, video is revolutionizing the way consumers shop online. In fact, video commerce has captured a significant 20% of e-commerce GMV, up from a mere 5% in 2022. What does this mean for marketers? 🛒 Prioritize Customer Retention: Invest in loyalty programs and exceptional customer experiences to foster long-term relationships with your customers. 📹 Embrace Video Commerce: Leverage video platforms to create engaging video content that drives sales and captures the attention of your target audience. Read on here for the report’s key takeaways: https://lnkd.in/gj4CC9dW Download the full report here: goo.gle/sea #eConomySEA #ProfitabilityOnTheRise #AdvanceSEAwithAI

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👩‍💼Consumers will willingly share data.👩‍💼 You don’t need to rely solely on third-party data and cookies. However, you need a quality data collection strategy that provides clear value to the individual. Optimise your site for data collection, build trust by clearly explaining to a consumer why you are collecting data and provide real value back to them when they provide you with information. With cookies going and other ID solutions likely to face similar challenges, any forward-facing brand should invest and cultivate its first-party data strategy. Comment below or message me for esbconnect tips for maximising first-party data collection. As Declan Kennedy says: ID-based solutions backed will likely run into the same issues as cookies. There is no single solution to precision targeting across domains. Collecting your data is a wise investment to future proof your business and we are seeing the ROIs are three-time higher than sale-based customer acquisition. Read more and some of my top tips at: https://lnkd.in/eCCAcn2Y Campaign Asia-Pacific #firstpartydata #zeropartydata #crm

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How to Accelerate Deals Using Cultural Intelligence Want to close deals faster in Southeast Asia? It’s not just about your product or pitch - it’s about understanding how decisions are made in each market. This is where Cultural Intelligence (CQ) comes in. When you align with local norms, you remove friction and create trust, which speeds up the process. --- Here’s how CQ can help you accelerate deals in three key SEA markets: 1️⃣ Singapore: Precision Drives Decisions In Singapore, business is fast-paced, and decision-makers value clear, actionable information. 🏮 How to use CQ: - Present data-driven solutions that tie directly to their KPIs. - Use structured, concise communication to eliminate ambiguity. - Avoid overloading them with unnecessary details - get to the point. The result: You create clarity, enabling prospects to make faster decisions. 2️⃣ Malaysia: Respect the Hierarchy Malaysian business culture is heavily influenced by hierarchy and formality. 🏮 How to use CQ: - Identify key decision-makers early and ensure they are part of the conversation. - Show respect by addressing senior executives first and waiting for their input. - Balance this formality with warmth, as building rapport can smooth the process. The result: Gaining approval from the right person accelerates internal buy-in. 3️⃣ Indonesia: Build Trust to Cut Through Bureaucracy In Indonesia, decisions often involve multiple layers of approval, and relationships are key to navigating them. 🏮 How to use CQ: - Invest time in relationship-building before diving into the deal. - Leverage trusted contacts within the organization to champion your solution. - Be consistent and patient - regular follow-ups show commitment. The result: Strong relationships reduce resistance and help you move through layers faster. --- Cultural Intelligence isn’t just a skill - it’s your shortcut to faster deals. By adapting to local norms, you eliminate roadblocks, build trust, and drive decisions more efficiently. Want to dive deeper into how Cultural Intelligence can transform your sales approach? Join my encore webinar: 📅 Date: 5th December 2024 ⏰ Time: 7:30pm to 8:30pm (SGT) 💻 Format: Virtual Webinar Let me know if you'd like to be a part of this 🙂 Connect with me - Sufi R. for more mindset shifts 🧠

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New Study Reveals Meta's Effectiveness in Driving Ad Sales in Southeast Asia A recent study by Kantar, commissioned by Meta, analyzed 10 brand campaigns in the consumer packaged goods space across digital platforms in Vietnam, Indonesia, Thailand and Philippines. The results show that Meta is the most effective platform in driving offline and online sales, with a return on ad spend (ROAS) of 1.8x. The study found that Meta delivered the highest conversion rate of 22%, followed by TV at 20% and other digital media at 13%. Additionally, Meta achieved the highest incremental reach across its platforms at 6% compared to just 2% on other digital platforms. When used in synergy with TV, media campaigns run on Meta platforms generated higher synergy with TV at 12% additional impact to sales, demonstrating the effectiveness of integrated media strategies. Meta also brought in new shoppers at the lowest cost, with ads on Meta platforms helping drive maximum value for marketing dollars. Among tech-savvy shopper demographics like Gen Z and Millennial, Meta led digital media-driven sales, accounting for 44% of digital sales. The study highlights the importance of optimizing marketing dollars to capture consumer attention in Southeast Asia, where consumer behavior is rapidly evolving and digital media is becoming increasingly important. To learn more about the study, check out the link in the comment #MetaVietnam #MetaROAS with Kishore Parthasarathy Bryan Vo Trang Quynh Shefali Srinivas Phuc Nguyen Tran Le Benjamin Joe Paradee Sinthawanarong

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How can SEA advertisers choose the right retail media partners? 🤔 Here's a sneak peek into my insightful chat Alin Dobrea of ZALORA Group on the Trillion Dollar Ads podcast. 💡 1. Think Full-Funnel, Not Just Performance Retail media isn’t just about conversions! Use it to create impact across the entire customer journey, from building awareness to driving purchases. 🔄 2. Embrace 360° Strategies Go beyond sponsored products. Explore influencer marketing, offline pop-ups, PR, and performance media tailored to your objectives. 🎯 3. Pick the Right Platforms Focus on retail media platforms where your target audience actively engages. Build deep partnerships with select retailers rather than spreading resources too thin. 🧪 4. Test & Learn What works for one brand or category may not work for another. Experiment with channels, formats, and audiences to unlock what drives the best results. #retailmedia #advertising #ecommerce Full podcast links: https://lnkd.in/gMDAWTwv https://lnkd.in/g6iupBFx

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July is an interesting month where as we foresee, Shopee GMV is heading down south due to most seller's are unaware about the unique Singapore Ecommerce landscape hence got bitten badly. Read more at our blogpost. #shopee #ecommerce #lazada #tiktok

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APAC consumers (16,500 surveyed) prioritize data privacy (80%) and control (70% stop using brands for trust violations). Businesses with transparency and user-friendly data control for a better ad experience. To know more, connect with us! https://lnkd.in/gbZY_bSz #DecodeeCommerce #Adyogi #eCommerce #DigitalMarketing #Innovation #FestiveSeason #APAC #Consumer #ConsumerMarketing #DataPrivacy #BrandTrust #ConsumerData #AdExperience #FirstPartyData #Adyogi

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Understanding the Audience Baby Boomers ❤️ Facebook. Gen Y, Z & Alpha 🚀: Instagram Need to Tailor your strategy to resonate with your audience.

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When combined, AI and smartphones are a force to reckon with. More so, in Southeast Asia’s booming mobile marketing landscape. This article by The Drum outlines strategies to leverage the power duo along with inspiring case studies: https://lnkd.in/gH4GCzDY #AIinAdvertising #GenerativeAI #MobileMarketing

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As user habits shifting, especially towards social media for discovery and purchases, brands must stay agile 🔎🌟 Fe Husaint, our Managing Director APAC, shares insights on how brands can stay ahead: ▪ Increasingly, users are using social media to discover new content ▪ It’s not just about search anymore—it’s about creating searchable content that stands out ▪ Blending creative content with strong search strategies is key to staying visible ▪ The future of search and content lies in omni-channel strategies catered to the target audience Stay ahead of the curve! Check out the full article in Campaign Asia-Pacific. #FutureOfSearch #ContentMarketing #DigitalStrategy

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In case you missed it last week, the 9th edition of e-Conomy SEA reports that the Southeast Asia’s digital economy is poised to deliver double-digit growth in profits, revenues, and gross merchandise value (GMV) in 2024.   This strong performance underscores the essential role of digital services in consumers' lives. And it points towards a future of sustainable growth for SEA’s digital economy. To drive profitable growth and resonate with increasingly savvy online consumers, many businesses are using online video marketing, since video commerce now makes up 20% of the e-commerce sector’s GMV. That’s a more than 4X jump from 2022! One way to engage SEA consumers is through the ✨ YouTube Shopping affiliate program ✨ . This program, in partnership with 🔶 Shopee 🔶 , enables brands to partner with creators to seamlessly integrate their products into YouTube content across videos, Shorts and livestreams. It’s now available in 🇮🇩 Indonesia, 🇻🇳 Vietnam and 🇹🇭 Thailand. Read the full article on ThinkWithGoogle: Sapna Chadha Ajay Vidyasagar Jaideep Jhangiani Samuele Saini Stephan Wu Ibrahim Shadid Jee Soo Lee Nikki Librada Del Gallego Mike Koh Esther Fang Carmen Leong Stacy Yulianto Irene Boonwikrom

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As mobile usage and video content consumption soar in Southeast Asia, AI-driven targeting is playing a key role in enhancing ad agility. It helps brands deliver personalized ads at the right time to the right audience, boosting impact, and enabling brands to stay ahead of the competition by creating more relevant, engaging experiences across devices build stronger connections with consumers. Swipe to know more about How AI-enabled Targeting Enhances Advertising Agility in Southeast Asia  Download the full report by MMA Global Indonesia- https://bit.ly/3V45NHb #Xapads #MMA #MMAGlobalIndonesia #ArtificialIntelligence #Indonesia

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🚨 The First Episode of Trillion Dollar Ads Podcast is Here! 🚨 🎧 Why Southeast Asia’s Retail Media Boom is Just Getting Started! In this debut episode, I dive deep with JJ Eastwood into the explosive potential of retail media in Southeast Asia and how it’s set to reshape the industry by blending the best practices from both the West and the East. 💡 What we’ll cover: 👉 With 99% of advertisers exploring retail media, where is the budget coming from — media or shopper marketing? 👉 Retail media is far more than just placing sponsored banners. It’s about leveraging tech, data, consumer insights, and smart ad units to deliver strong performance for brands. 👉 Learn how Carousell Media Group set up their retail media business with the right product and data strategy Tune in to unlock the true potential of retail media in APAC . Amit Ray thanks for all your efforts ... https://lnkd.in/gB-7Pmx8 https://lnkd.in/giXidycs #TrillionDollarAds #RetailMedia #Podcast #SoutheastAsia #DigitalAdvertising #data #marketing

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The e-commerce landscape is undergoing significant changes. Shopee initially set a new trend, and other platforms have since followed when they recognized that the anticipated negative impacts were not as severe as expected. We can actually see that Lazada is trying to be the electronic powerhouse as that's the only commission part where they try to lower it down to attract more seller. I would say the commission fee is roughly the same as both Shopee and Lazada is just forcing everyone to join their Coins cashback scheme while Tiktok doesn't have this feature yet hence the lower commission fee. For businesses looking to minimize their e-commerce costs, we offer solutions that can reduce expenses to as low as 1.2%. If you’re interested in exploring how we can help, please feel free to reach out. #ecommerce #businessstrategy #costmanagement #Shopee #Lazada #TikTok

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The creator economy and video commerce in Southeast Asia is entering a new era as brands connect with consumers in new ways, according to the latest e-Conomy SEA Report! Gaming influencers have paved the way, inspiring creators across fashion, beauty, and food to leverage the power of live streaming. This direct engagement fosters deeper brand-consumer relationships and drives sales through real-time interaction. Video commerce has emerged as a major force too, growing 4x from 2022 and now accounting for 20% of e-commerce Gross Merchandise Value. Live shopping and creator-led content offer immersive and interactive shopping experiences, revolutionizing online retail. To capitalize on this trend, YouTube has earlier launched its first-ever shopping feature in Indonesia, Thailand, and Vietnam together with Shopee. YouTube Shopping enables viewers to purchase directly from videos, shorts, and livestreams. This innovation is set to expand across the region, offering a new era of engaging and interactive shopping experiences. As we move forward, the intersection of AI and creativity promises to further redefine the future of e-commerce in Southeast Asia. I'm excited to see how brands in the region will leverage these trends to connect with consumers in innovative ways. Read on here for the report’s key takeaways: https://lnkd.in/gXzU3sQ6 Download the full report here: goo.gle/sea #eConomySEA #ProfitabilityOnTheRise #AdvanceSEAwithAI Sapna ChadhaBen KingVeronica Sari UtamiJackie WangMarc WooFarhan QureshiMervin Wenke, MMCMike JittivanichSaranee BoonritthongchaiRachita Malhotra Abhinav Rastogi

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[Talkshow] SECRETS TO 10X REVENUE GROWTH FOR E-COMMERCE BUSINESSES 🔗 Registration link for the Talkshow: https://lnkd.in/g9NBuDYd 📈 In the digital age, e-commerce platforms are opening golden opportunities for businesses. With the ability to reach millions of potential customers without geographical limitations and significantly lower operating costs compared to traditional models, these platforms help businesses increase sales efficiency and conversion rates. However, with the rapid development of this market, many businesses are facing important questions. Is it still timely to enter the e-commerce platform market now? And how can one optimize conversions and create breakthrough revenue in an increasingly competitive environment? 💡 The Talkshow "Secrets to 10x revenue growth for E-commerce Businesses" will equip you with effective strategies for participating in e-commerce platforms, conversion optimization tools, secrets to building a strong brand, and real-life case studies. Additionally, you'll have the opportunity to network with experts and successful businesses in this field. 👨‍💼 Event Speaker: Mr. Vu Viet Hoang - E-Commerce Manager, Ori Agency - Ori representative working with Shopee as a strategic partner in Ads, Live streaming, and e-commerce platform operations - Contributed to making Sao Thai Duong one of the top 3 shampoo brands on Shopee - With experience in E-commerce and Digital Marketing, Vu Viet Hoang has built and developed conversion marketing strategy solutions for many leading businesses such as Sao Thai Duong, Lexus Thang Long, Lipo, Bao Tin Minh Chau, Manulife Trang An, Filmciti, Cystack, Quan Nho, VO+ Architect, Wigihair, and more. Don't miss the opportunity to breakthrough your revenue on e-commerce platforms! Register today to discover unique strategies from experts: Registration https://lnkd.in/g9NBuDYd ------------------- 📌 Event Information: - Registration link: https://lnkd.in/g9NBuDYd - Time: 15:00 - 16:00, July 20, 2024 (Saturday) - Format: Free via Zoom platform -------------------------- ⚡️ Ori Marketing Agency - Total Marketing Solution For Business ☎️ Hotline: 0965.888.713 🏠 Address: Number 38/111 Nguyen Xien Street, Thanh Xuan District, Hanoi

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When e-commerce meets influencer marketing, magic happens. 🪄✨ ZALORA Group partnered with Partipost to tap into the power of authentic connections, leveraging influencers to turn casual scrollers into loyal shoppers. Key Highlights: 📈 Engagement Drives Sales: Discover how ZALORA tapped into highly engaged audiences across platforms like TikTok and Instagram. 🎯 Authenticity Wins: Influencers shared relatable content that resonated with everyday shoppers, making ZALORA the top-of-mind choice for online fashion. 🚀 Impressive Results: See how this campaign reached thousands of potential customers and drove a measurable spike in conversions. Curious how we achieved this? 😇 Swipe through the carousel to explore the strategies, results, and why influencer marketing works so well for e-commerce. Read the full article for all the insights: https://lnkd.in/gDSBsWrA #InfluencerMarketing #EcommerceSuccess #Partipost #ZALORA #MarketingStrategy #DigitalMarketing #Singapore

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