Arts Fundraising & Philanthropy’s Post

Here are some key takeaways from Indigo Ltd's and Spektrix 'Tomorrow's Audience' report, with insights from over 72 organisations: 📣 More than half of cultural audiences in 2023 were first-time bookers. 📣 19.5% of new bookers from 2022 returned in 2023, a rate of reattendance not seen since 2016. 📣 Theatres and arts centres attracted the highest proportion of audiences who were completely new to the arts. 📣 There are significant differences between regions in terms of general socialising habits in new-to-the-arts audiences increased their social activity, whereas a quarter of regional audiences go out less now. 📣  88% of new-to-arts audiences said attending the performing arts increased their wellbeing. 📣 The key motivators for first-time audiences were identified as People, Familiarity and Occasion; the three main barriers were 'not on my radar', 'hard to access' and 'poor value'. Full report: https://lnkd.in/esykXnuK

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Thank you for pulling out the key headlines and spreading the word!

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