Arnt Eriksen’s Post

Brands that blend in are brands that die. Most brands think looking polished is enough. It's not! The truth? If your brand isn’t screaming authority, it’s screaming irrelevance. Here’s what we did for Sanchit Shangari 1- Built visuals that dominate, not decorate. 2- Crafted messaging that commands, not asks for attention. 3- Positioned him as the ONLY choice in his niche. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? His competition now benchmarks against him. Branding isn’t a beauty contest. It’s about staking your claim, owning your category, and leading from the front. 𝗦𝗼, 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Is your brand built to follow or to lead? P.S. Drop comment if you want to see behind the scenes of his branding process.

The Hummingbird Effect in Branding - Discover how small innovations in branding can lead to monumental changes in your business. The Hummingbird Effect is about making minor adjustments that create ripple effects across your brand. Read more about this idea in our blog. #Branding #MarketingStrategy #HummingbirdEffect https://lnkd.in/ehRzWG_r

The Penguin’s Guide to Building a Memorable Brand: Lessons from Pebbling Behavior #businessstrategy #branding #brandstrategy #Pebbling #designthinking #emotionalbranding #customerexperience

Your brand journey begins here. Crafting a successful brand isn't just about the destination; it's about the journey. Head to our website to start today https://bluecapstudio.com/ #branding #logo #logodesign #logobrand #smallbusiness #solutions #growth #nextlevel #business #businesshelp #designhelp #brandidentity #brand #guide

Brand Patterns: A solid part of your brand strategy or something your business has skipped altogether? For my Creative Agency clients, I regularly include a Brand Pattern(s) as part of their Brand Identity, and this is why ⤵️ ⚡ It improves brand awareness, it builds brand resonance, and it helps give our clients another way to be inspired by their branding and stand out in their market. A solid example of a brand pattern in action include Pukka Herbs Tea's delightful packaging. I didn't design Pukka's brand, but if they're ever looking for a brand refresh, this is where they (and you!) can find me and my team 👉 https://lnkd.in/ekE8-76f #BrandPatterns #BrandStrategy #Branding #BrandingAgency #CreativeAgency #GraphicDesign #PackagingDesign Image: Pukka Tea via Ethical Marketing News 

A brand, in contrast with a product, “has an intangible magic,” writes Cherry Tantoco-Daniels, Acumen Strategy Consultants Vice President for Organization Transformation Practice.     That magic exudes from a brand’s identity, which is fashioned through both concrete and abstract elements that are distinct, relatable, and compelling — and all these are methodically and consistently communicated to the market.   Sensory components — a unique logo, a specific color tone or combination, a catchy jingle, a striking tagline, or a certain scent — comprise the brand codes, the immediate identifiers that make a product stand out and unforgettable. These form part of the broader brand personality, which encompasses the values, attitudes, and behaviors that embody a product or even a company.      “Embedded in a brand is a story, an experience, a memory and emotions that make people choose one over the other. The essence of a brand is not what the product is, but rather, how the brand makes them feel,” says Cherry.     Building up that feeling that compels consumers to choose, love, and be loyal to your brand takes innovation that is creative, strategic, relevant, and customer-centered all at the same time.     Let’s talk about Acumen’s Growth Accelerator™ service, which can provide tools and expertise on how you can create or enhance your brand identity: https://lnkd.in/gaxW4rVh     #AcumenAdvantage 

Your brand should have a spirit animal 🐉 And here's how it helps. One of the biggest problems business owners have when it comes to their brand is honestly describing its unique strengths. We have a habit of saying what we think our clients want to hear. That leaves it feeling bland and indistinguishable from other brands in the sector. And if you aren't standing out, people won't choose you. That's where your spirit animal comes in. A good spirit animal reflects your brand’s core, providing a simple shorthand for what its personality and values represent. 🐺 For example, a wolf would reflect Intelligence & Community. The idea is to pick an animal that represents the traits you do better than anyone and use it as a totem when building the brand identity. Everything in the brand should have a bit of that animal in it - focusing the brand identity on a strong, solid core that reflects your values and helps you become more clear about who you are and what you stand for. How can you do this? Fortunately, I've linked a handy blog below that goes into more detail. So tell me below - what's your brand's spirit animal, and what does it represent? #brand #branding #BrandIdentity

Sharing your company's beginnings is a powerful tool for building brand identity.

𝗗𝗶𝘀𝗺𝗶𝘀𝘀 𝗯𝗿𝗮𝗻𝗱 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗽𝗲𝗿𝗶𝗹. Too many high-potential consumer organizations limit their potential by adding more and more product lines to some corporate brands. You are damaging your business: ✅ One brand, one promise: your success depends on two independent vectors. Your ability to craft a promise that is authentic, relevant, and unique. And your product's ability to deliver that promise. ❌ Quite naturally, a more complex brand architecture requires a more sophisticated brand organization and better commercial and development teams. This is a significant psychological barrier for many organizations. ⁉️ Do you honestly think an energy drink, a mocktail, or a mineral water can all deliver on the same brand promise? Or that a TV, an electric toothbrush, and an X-ray machine consistently build each other? Besides products that aim to stand out for their authentic sustainability credentials, there are no examples of long-term successes of multi-category brands. And they are niche at best! 𝗔𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳: would any of your products benefit from being their independent brand? #consumers #branding #marketing #brandmanagement

Strategically positioning a brand is often complex and requires an expert, but it's made harder to understand by the different terms used to describe the elements of a strategic framework. Need a simple explanation? Here you go...