Arnab Bhattacharya’s Post

Remember when Michael Parkinson's interviews could make or break a career? Well, he's back, and this time with an AI-powered twist that's fooling even his own family! 😮 The lesson? Technology is evolving faster than we can blink, and it's revolutionizing how we create and consume content. 🚀 Here's some actionable advice: Embrace AI, but don't lose your human touch. As marketers, we need to stay ahead of the curve while maintaining authenticity. You can start by: 1. Exploring AI tools for content creation 2. Analyzing how AI can enhance your marketing strategies 3. Balancing automation with personal engagement Remember, the goal is to use technology to amplify your message, not replace your unique voice. 🎙️ Have you experimented with AI in your marketing efforts? Tag a colleague who's curious about AI in marketing – let's start a conversation! Please Don't Forget to Follow, Like & Repost For more info and Services visit MPG ONE Agency Website: https://mpgone.com #AIMarketing #DigitalInnovation #ContentCreation #MarketingTrends #BrandAuthenticity

There is no denying Marketing & Comms teams need to start piloting AI tools to help realize efficiencies and stay innovative. This is a good list below to keep on the radar. In my experience, my team has used a few of these and we are slowing starting to move the needle… but it’ll be a while before we feel 💯 percent proficient with some of these tools. A few to add are Fathom (note taking/summaries of meetings, similar to Otter) and Opus AI (video editing). #AI #marketing #communications #innovation

While this conversation is inevitable, there's much more to a PR specialist than just crafting a persuasive copy or monitoring data on share of voice. It's about comprehending (an excessive number of) different stakeholders, always staying alert to potential risks & crisis, and nurturing a good relationship with media. Anyhow, these are great insights and will definitely try and make the most of them!

I was speaking with an executive this week who told me they were going to eliminate all dedicated communications roles at the company, combine them with marketing, and create guidance for employees so they could use AI to tweak and enhance internal and external messaging. 🤯 🫠 🫥 1. Marketing and communications are different functions and serve different purposes. Marketing is tied to business performance and numbers, whereas comms is a more subjective vertical tied to connecting with internal and external stakeholders. 2. No argument from me that AI is going to play a larger role for businesses and individuals, and that it can be used to change the world in positive and innovative ways. But if, as a leader, you are thinking about using AI tools as your primary communications vehicle to ultimately cut costs, think very seriously about what you are losing. A good comms professional is not just writing an email to employees - they are balancing the needs and wants of the messenger and the recipients, talking to people on the ground and using that information to help inform what ultimately gets communicated out. They are taking into account what is happening external to the business and how that may impact people's reactions on any given day. And they understand their unique audience(s) on a personal level. AI is a tool that can enhance and help to shape a comm - it is not a replacement for the thought, empathy, and nuance that a person brings to the table. #corporatecomms #communicationsprofessionals #commsconsultants

I asked AI can you you use AI in PR. This is what it told me. AI can be used in public relations in several ways[1](#user-content-fn-1): 1. **Media monitoring:** AI tools can help monitor media coverage of a company or brand and provide data-driven insights for public relations professionals. 2. **Sentiment analysis:** AI can analyze sentiment and emotions in public conversations and help PR professionals craft effective messaging. 3. **Chatbots and virtual assistants:** AI-powered chatbots and virtual assistants can provide 24/7 support to customers and help PR professionals engage with them in real-time. 4. **Personalizing content:** AI-powered software can help PR professionals personalize content for specific audiences and optimize it for different platforms. 5. **Crisis management:** AI can help PR professionals identify potential crises and develop effective response strategies. These are just a few examples of how AI can be used in public relations. As AI technology continues to evolve and become more sophisticated, new use cases are likely to emerge[2](#user-content-fn-2). Sources: 1. Forbes, "15 Innovative Ways To Leverage AI In Public Relations", <https://lnkd.in/e2SYkJ5C> [↩](#user-content-fnref-1) 2. Cision, "AI in Public Relations: Benefits & Examples" <https://lnkd.in/eeDcZrTT> [↩](#user-content-fnref-2)

We are experiencing a gigantic leap forward with #artificialintelligence, as communications professionals it is important that we embrace this and evolve the way we work. Our expertise, empathy, emotional intelligence and strategic thinking are irreplaceable. But applying AI tools can be a game-changer that will ‘simplify’ and ‘supercharge’ the skills we bring to the workplace. 🌟 Here are a few reasons why AI is an ally for communications professionals: 🏎 Streamlining and speeding up content creation: AI tools can take on routine tasks, from drafting emails, announcements, social media posts and consolidating information for reporting. We still need to edit with our subjective thinking, but it speeds up the initial drafts saving crucial time. 💡 Data-Driven Insights: AI analyses vast amounts of data to provide actionable insights, enabling us to craft more targeted and effective communication strategies. 📊 Real-Time Monitoring: AI-powered tools monitor media coverage and social media in real time, allowing us to respond swiftly to emerging trends and crises. 📝 Improved Accuracy: From grammar checks to fact verification, AI enhances the accuracy of our communications. 📷 Instant images and videos: I have enjoyed playing with DALL.E and although it took a few attempts to create an image aligned to my direction, it was great to have the ability to generate on demand visuals. We need to be balanced about how we use AI. In #communications we must distinguish between ‘creative behaviours’ of AI and human ‘creativity’. How humans decide what is and isn’t creative is largely subjective. AI cannot be creative, in that it cannot experience inspiration, it can only learn #creative behaviours and mimic the human creative process. We will always need the human touch. AI images have a role to play in some types of communications, but so does high quality visual content created by humans, as it needs to deliver on your brand. Fake images don’t cut it in certain settings and could damage trust.    While it’s natural to have concerns about AI, it’s crucial to view it as a collaborative partner rather than a replacement. AI will always need a human to ensure how we use it is compliant, ethical and a company remains protected and secure. AI is here to free us up to focus on what we do best – building meaningful relationships. Let’s embrace AI with confidence and curiosity to leverage its potential to drive innovation and excellence in our industry, where technology and human creativity work hand in hand. ✨ I created this post and images with AI. I asked about the benefits of AI for communicators, with an image of AI working as a team member! It needed a lot of editing and the images are err ‘interesting’ but it sped up the research and thinking process for me. I would love to hear your thoughts and experiences with AI in the communications field? #Innovation  

Seven Hard Truths I’ve Learned in 15 Years of #Communications. I could have titled this post something like that, but in reality, these truths aren’t “hard.” However, it might take over a decade to learn how to stick to them. 1. #Publicrelations is about making people relate. Customers have different pain points from industry analysts or potential investors. Define the audience, and speak to what matters to them. 2. Be concise. No one needs a three-paragraph introduction stuffed with adverbs. I hate adverbs. 3. Back up your claims. Data—whether it’s relevant research, real-world cases, or numbers—turns opinions into #thoughtleadership. 4.  You are not a subject matter expert. Even after X years in the industry. Experience helps you as a PR pro ask the right questions and guide the organization's speakers, but they are the ones out there in the wild, not you.   5. Deliver insights, not Google summaries. In the AI age, communications need to add value. Share real-world experiences and fresh perspectives AI tools can’t offer.   6. Consistency is key even for headshots. A speaker’s photo is like a company’s logo—it becomes recognizable. Update it every couple of years, but stick to a consistent image. 7. Odd numbers work better. Hence this seventh point, though I only had six to begin with.

Higher intelligence is here - faster and FREE. Here are some ways to leverage it: ✅ Marketing: Use AI to analyze customer data, optimize campaigns, and predict trends. ✅ Career Development: Enhance your resume, interview skills and stay competitive. ✅ Personal Branding: Build and maintain a strong personal brand with personalized and consistent messaging. ✅ Content Creation: Generate high-quality content quickly. Harness the power of AI to stay ahead and maximize your impact. Comment below or send me a DM if you need any assistance with these! #AI #Marketing #CareerDevelopment #PersonalBranding #ContentCreation #Innovation

AI isn't the future of PR, it's here now! Learn how AI is revolutionizing PR strategies, from automating tasks to predicting and managing crises in our latest blog here:  https://lnkd.in/gcyVcDZv  #AIinPR #PublicRelations #lotus823 #Automation #Management

As someone who is typically an early adopter, I've been surprised how long it's taken me to adjust to using AI in my daily workflow. For me, the learning curve has been mostly about figuring out what parts of my role can become more efficient while still remaining an authentic leader. I really enjoyed the insights from the PR Daily article below on how AI is revolutionizing daily work routines for Microsoft: 🔍 Data-driven Decisions: AI-powered analytics provide actionable insights, guiding strategic communication efforts with precision. 💬 Personalized Engagement: AI facilitates tailored communication experiences, fostering deeper connections with stakeholders. 💡 Predictive Insights: AI's predictive capabilities help organizations stay ahead by anticipating future trends and outcomes. The more I dive in, the more excited I am about Meltwater's collaboration with Microsoft. Partnerships like this help people exactly like me - people who are eager and excited to grow with their technology stack while maintaining the human authenticity. "In the era of AI, organizations need easy-to-use solutions that enable them to be more productive, more efficient, and more creative. Meltwater is taking its world-class data set and building on Microsoft’s industry-leading AI technologies to unlock data-driven insights and power better decision making. Together, they will develop a new generative AI-powered offering, with customer value at the center to solve critical customer challenges—faster." How do you see AI shaping the future of work in your industry? Share your thoughts below! #ai #aiandbusiness #marketing #publicrelations https://lnkd.in/e_iswvBJ https://lnkd.in/eutDxGCV