Armand Farrokh’s Post

How to Build Trust in Your Cold Emails (Because Trust is Everything) In sales, trust is always the foundation. But with cold emails, it’s even more critical. You’re reaching out to someone who doesn’t know you, and their trust barrier is already up. How do you break through? Here’s what I’ve learned works best: 1️⃣ Lead with Value If you want to build trust, show that you’re there to help, not just to sell. Offer genuine insights, tips, or info they can actually use. Give them something valuable right from the start to show you understand their challenges and have solutions that work. 2️⃣ Forget the “Book a Call?”—Go for a Response Trust isn’t built by pushing for a meeting on the first email. Your goal with that initial outreach is simple: start a conversation. Show you’re interested in a dialogue, not just in closing a sale. Trust will grow from that genuine exchange, and calls will come naturally. 3️⃣ Share Case Studies or Success Stories If you’ve helped others in their industry or with similar challenges, let them know. Case studies are a great way to add credibility and let them see how you solve real-world issues. It’s like a preview of the results they could get from working with you. 4️⃣ Drop the Salesy Lingo The best “sales pitch” doesn’t sound like a pitch at all. Avoid the typical buzzwords and focus on communicating like a real person who wants to help. When your email feels genuine, they’ll be more open to hearing what you have to say. Remember, the first email isn’t about making a sale—it’s about making a connection. Focus on trust, value, and authenticity, and the rest will follow. Happy emailing! 🚀

A CEO receives 20 to 100 cold emails per week.   If you want to make your cold email the 1 that stands out.   It will all come down to one word.   Trust.   And a proper lead magnet is the easiest way to gain trust.   Here’s how I would break it down.   Ask directly for a call. ↳ 100 people contacted. ↳ 1% positive reply. ↳ 1 sales call.   Build a lead magnet + ask for a call. ↳ 100 people contacted. ↳ 5% positive reply. ↳ 50% lead magnet conversion. ↳ 2-3 sales calls.   In a sea of cold emails, you have to make yours stand out.   Here are a few lead magnet ideas. 1. A comprehensive guide that solves a narrow problem. 2. A free trial of your service. 3. A website audit. 4. A personalized video that solves a problem.   PS- Want us to build your whole cold emailing system that lands 3-5 clients per month? DM me “cold email.”  

Every day, the average person gets 120 emails—many from sales and marketing teams fighting for attention. Let’s step into their shoes. Imagine opening your inbox to 120 emails. You already know what most of them say: another product pitch, another faceless message. They get buried, ignored, tossed aside with a quick swipe. And if you’re the one sending them, this is the reality you’re up against every single time you hit send. Let’s be real: it’s Q4. Targets are looming, and pressure is high. The temptation to send more emails just to hit numbers is real. But here’s the truth: if your emails don’t serve the person receiving them, you’re missing an opportunity. Because here’s what top performers understand about email: in a sea of noise, the only messages that survive are the ones that are genuinely valuable. Think about it: when was the last time you asked, “How will this email make their day better?” 𝗡𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲. 𝗧𝗵𝗲𝗶𝗿 𝗱𝗮𝘆. The rare emails that get opened, read, and remembered focus on insight, help, or value—not a sales pitch. This simple mindset shift turns your emails from noise into something that earns attention and trust. Before you send another email, ask yourself: "Does it solve a challenge they’re facing? Does it deliver value right now? Is it crafted as a gift, not a grab? " When an email feels like an unexpected asset instead of another demand on their time, it stands out. It breaks through the noise because it’s built around understanding, not just selling. The top salespeople know this because they don’t just send emails; They use every email to position themselves as a trusted guide—not just selling, but solving. That’s why their emails get saved, replied to, and build relationships that last beyond Q4. So here’s the challenge: Before you hit send, ask yourself: Is this email going to make them glad they opened it? Will they see it as valuable right now, today? Every time you send an email that answers “yes” to those questions, you’re not just working toward this quarter’s goals. You’re building long-term trust, credibility, and a reputation as someone they can count on to bring insight, not just another ask. Don’t settle for being noise in their inbox. Be the rare message they’re actually glad to receive. If you’re willing to take the time to make your email stand out, the results will follow. And over time being essential will take you farther than being everywhere.

Just hit 1000 calls booked through cold email (since we started tracking in airtable on July 8th) A few lessons I have learnt in the last few months: 1) Make sure the lead list is dialled in, you should be able to help 80%+ of people on the lead list if they were keen to work with you. If you are less then that use claygent (clay.com) to filter further based on services the company offers. 2) Industries where the decision makers are often on the tools (plumbing companies, landscapers etc) are going to more likely pick up a call later in the afternoon. Industries where the decision maker is at their desk is more likely to pick up a call in the mid morning. 3) Listen to how the discovery calls go - they will tell you how to improve the copy. (sales and marketing must work together to build this system) 4) Having industry experience makes everything way easier. If you have owned a hardscaping company - reaching out to hardscapers is easy - they trust you more, you speak the language, you understand the problem. 5) The top 10% of prospects will do some research on you and your company before booking a call. Make sure what they find is relevant to why you are reaching out to them.

We added +$10k/mo for a client in 1 month How? Cold email. Here’s how we did it: 𝟭/ 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 We first off did deep research into the clients business. Their niche, offer, etc. This is because better we can understand their business the better our emails are for them. 𝟮/ 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲𝘀 & 𝗲𝗺𝗮𝗶𝗹 𝘁𝗲𝘅𝘁 The subject line should always be simple. • “Quick question [Name]” • “Question for [Name]” The simpler, the better. We wrote short emails because they simply convert better. 𝟯/ F𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲 I can’t stress the importance of this. Most sales are NOT made in the first email. 80% of your money will be made in the follow-ups. These follow-ups performed amazingly. 𝟰/ 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 We A/B tested nearly everything. Email copy, subject lines, CTAs, lead lists, etc. We slightly adjusted as time went on. And that is how we got our client to 100K ARR in ONLY 1 MONTH... Thanks so much for reading! 𝗣𝗦: 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘂𝘀 𝘁𝗼 𝘀𝗲𝗻𝗱 𝟭,𝟬𝟬𝟬+ 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹𝘀 𝗮 𝗱𝗮𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 (𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁) 𝘁𝗵𝗲 𝘄𝗼𝗿𝗱 '𝗘𝗠𝗔𝗜𝗟’

This should be the steps your prospect takes to go from cold email ➡️ closed deal. 1. Send personalized cold email with good offer/funnel 2. Reply to cold email interested 3. You give them two options for times for a meeting 4. Book them in for a meeting manually 5. Pre-call nurturing 6. Sales call (actually ask for the sale) 7. Close 1. Use Clay to make personalized first lines using some data point of the lists you use. Description, Location, LI Posts, etc. You can spin up a simple landing page on Carrd. Offer VSL CTA Case studies That's it. And obviously have a no brainer offer. "We help X get Y without relying on Z using mechanism." 2. Use this template for when you get an interested reply: "Thanks for getting back to me {{first_name}}, how does X or Y day at {{Time}} work for you? Let me know and I'll send over an invite. Best, Sig P.S. If these times don't work for you feel free to send over your cal link" Make sure you're using Smartlead for your sending, the best on the market. 3. Have pre call notifications on. 24 hour. 1 hour. 10 minutes. Pretty standard set up. You can add more or change the time to your liking. Just make sure they are there. You can set this up on Calendly. If your show up rate still is low, add some case studies/lead magnets into your reminders. 4. Sales call. Ask about their pain. Your solution is their medicine. Ask for the sale. That's it.

We all get more cold sales emails and direct messages than we want because cold-outbound is part of the modern sales playbook. Here's a better way to do it. Ultimately, you need to create relevance. You need to be straight and to the point. You need to get people to opt in to your offer. Here's how to do it. ----------------- SUBJECT LINE ▶️ Subject Line + From Address - this needs to cross the hurdle of "is this email worth opening" ❌ Most emails fail this test and get deleted or marked as read without ever getting opened. ✅ I recommend a short, straight-to-the-point subject line describes what your solution is like "Better accounting for small businesses" or "Increase marketing meetings, on autopilot". ----------------- OPENING SENTENCE ▶️ Opening sentence - this needs to cross the hurdle of "I'm not here just to talk at you - I have value to offer you" ❌ Most sales emails are self-centered. Its you talking about you, your wins, your excitement, your momentum, your new features, etc. ✅ Make it about me. My market that you know inside and out. My problem that you understand well. My unmet need that you might be able to meet. My painful existing relationship with a another partner you might be able to improve.) ----------------- THE BODY ▶️ Email/message Body - this needs to quickly explain what you do and find out if I'm the right fit. That's it. ❌ Most emails ask me for a meeting. Too much, too soon. ✅ Simply say: here's what we do. Here's who we help. Is that something you need? Is this good timing? That's it. ----------------- THE FOLLOW UP ▶️ Follow Up - this simply needs to remind me of what I'm missing out on if I don't respond. ❌ Most follow-ups get more aggressive. Pretend that we're friends. Pretend that the first message was important. Don't do that. Those are awful sequences that create spam and resentment. ✅ Simply repeat your value prop and find out if there's any time-based urgency. "Is getting more leads a priority right now?" "Are you thinking about changing your programmatic partner this quarter?" ----------------- SUMMARY I've been on the buy side and have met with 100s of vendors over the past ten years. I felt like I became allergic to sales people. I now lead sales at Popsixle and have sold our software to more than 750 companies. Pressure selling is selfish - its about you and your quota. Self-centered people were rewarded in the 1980s, but now they are the a$$holes in business that everyone avoids like a virus. Instead, be generous. Be patient. Be focused on creating value. It's a much more effective way to sell.

How I Booked 59 Sales Calls in November Using Just Cold Emails ...and how you can do it too. Cold email has revolutionized the way businesses grow. Yet most don't know how to book qualified sales calls using cold emails It's very simple. You just need to do these 3 things - - Perfect Email Deliverability (We use Endy Inboxes for this) - Write a relevant email copy for your ICP (Make it as short as possible and easy for them to say yes) - Create a relevant lead list and send them your emails Do this consistently and start booking meetings #sales #coldemail

Combine cold emails + cold calls to 𝗱𝗼𝘂𝗯𝗹𝗲 your lead-to-call booking rate. There are TONS of ways you can combine cold emailing and cold calling to book more meetings. 1) Create a List of both Emails & Phone numbers using Apollo. 2) Create a cold email campaing, import the leads as normal & launch it. 3) Immediately "warm" call any lead that reply positively and book them in for a meeting 4) After leads have gone through the first few emails in the sequence - THEN cold call them. 𝗜 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆 𝘀𝗹𝗮𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗿𝗼: "𝘏𝘦𝘺 𝘒𝘢𝘳𝘦𝘯?! 𝘏𝘦𝘺 𝘒𝘢𝘳𝘦𝘯, 𝘐𝘵’𝘴 𝘈𝘳𝘵𝘶𝘳 𝘐’𝘷𝘦 𝘴𝘦𝘯𝘵 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭 𝘢𝘯𝘥 𝘸𝘢𝘴 𝘩𝘰𝘱𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘺 𝘩𝘦𝘭𝘱 𝘮𝘦 𝘰𝘶𝘵 𝘧𝘰𝘳 𝘢 𝘮𝘰𝘮𝘦𝘯𝘵. 𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘦𝘤𝘰𝘯𝘥? 𝘐’𝘭𝘭 𝘣𝘦 𝘣𝘳𝘪𝘦𝘧." Here’s why this is so effective: 𝗙𝗼𝗿 𝗹𝗲𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝗽𝗹𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲𝗹𝘆: You can act on their intent immediately, call them, and book a meeting. This can more than double your lead-to-call booking rate 𝗙𝗼𝗿 𝗹𝗲𝗮𝗱𝘀 𝘆𝗼𝘂 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹: You can start the conversation by mentioning you’ve already contacted them via email - making it a warmer interaction - increasing the likelihood they hear you out. 𝗧𝗵𝗲 𝗲𝗻𝗱 𝗿𝗲𝘀𝘂𝗹𝘁: More meetings booked. More deals closed... And more revenue generated.

I’ve reviewed countless cold call scripts. Some are gold. Most... not so much. Here’s the thing: every company has 1-2 things they do exceptionally well that their customers love. The best sales reps don’t just know this—they use it. Here’s what I mean: The “Generic Intro” Start ➡️ “Hi, I’m [Name] from [Company]. Can I have 30 seconds of your time?” Why it fails: It’s vague and doesn’t showcase what makes the company special. The “Weak Promise” Start ➡️ “What if I could help you save time and money?” Why it fails: It’s forgettable. No connection to what sets you apart. The “Irresistible Offer” Start (Inspired from Alex Hormozi) ➡️ “Hi [Name], quick question... I help sales directors at national marketing firms book 10-20 qualified meetings per month for their sales teams - all on a pay-per-meeting basis. For example, one of our newest clients landed 3 new clients out of 15 meetings in their first month using this approach. Could you tell me if this is something you'd consider for your team?” Why it works: • It’s super-specific and tied to measurable outcomes. • It highlights customer results to build credibility. • It includes risk reversal, eliminating hesitation. When you or your SDRs understand the one or two things your customers love about your product or service, you can build offers that stop prospects in their tracks. What’s the one thing your customers rave about? How are you using it in your pitch? Disclaimer: This worked for me, but hey—it might flop for you. Sales is weird like that. Test it, tweak it, and have fun. Worst case? You learn something new. Best case? You crush it.