Ben Rasmussen’s Post

A CEO receives 20 to 100 cold emails per week.   If you want to make your cold email the 1 that stands out.   It will all come down to one word.   Trust.   And a proper lead magnet is the easiest way to gain trust.   Here’s how I would break it down.   Ask directly for a call. ↳ 100 people contacted. ↳ 1% positive reply. ↳ 1 sales call.   Build a lead magnet + ask for a call. ↳ 100 people contacted. ↳ 5% positive reply. ↳ 50% lead magnet conversion. ↳ 2-3 sales calls.   In a sea of cold emails, you have to make yours stand out.   Here are a few lead magnet ideas. 1. A comprehensive guide that solves a narrow problem. 2. A free trial of your service. 3. A website audit. 4. A personalized video that solves a problem.   PS- Want us to build your whole cold emailing system that lands 3-5 clients per month? DM me “cold email.”  

Launched this cold email system for a client 2 weeks ago- She’s on track to book 60+ appointments. (And yes, they’re qualified). If you’ve got a B2B offer and you’re sick & tired of having an empty calendar, I recorded a training breaking down my entire process. Here’s what you’ll learn: - The cold email scripts which book my clients 2-5 calls per day. - How to send 1,500+ cold emails per day, without lifting a finger. - How we’re scraping thousands of QUALIFIED leads in seconds! (Without much cost). - BONUS: How we’re landing appointments with Fortune 500 companies. I designed this system SO you can plug-and-play it today, and generate sales in the coming month. If that’s something you’d want access to, comment “leads”, and it’ll be in your inbox shortly.

Do you really need email sequences to scale your business? Absolutely. And the reason is… because you’ve got sh*t to do. Here’s what I mean: When you’re trying to convert a lead into a sale, you’re unlikely to close that lead on your first try. Second? Not even. Third? Nope. Statistics say that on average, most customers convert between the 6th to 8th time you follow up with them. Not only that, but 85% of conversions happen AFTER a full month. In other words, if you want to increase your sales… You need to keep following up. A LOT. And as a business owner, you have too much on your plate to follow up hundreds or thousands of prospects every day. That’s why you let an automated email sequence do it. The good thing is that you don’t just follow up with these emails and ask people if they’re ready to buy. With emails, you get to: ✅ Build a more personal connection with your audience ✅ Explain how your offer can make their life easier ✅ Provide them with value that builds trust It’s a win-win situation. You let your emails do the follow ups, thereby freeing your time… And you get to build a personal relationship with your prospects. Eventually, the right leads will decide that you're someone worth paying for your help... And they'll be the ones who will come to you... Resulting in more booked calls and closed clients for you without burning yourself out.

Problems reaching a prospect / client? LEAVE A FUN VOICE MAIL ☎ I understand the argument... 🤔 "Matt, no one listens to voice mails these days, just text or email them" BUT the goal of a voice mail isn't a call back (sure I'll take one), the goal is to simply increase response rates and email opens. AND it works every time...try it. Leverage your voice mail in the "subject line" of a follow up email to ensure a response. Quick steps👇 ✅ Call contact and leave voice mail ✅ Email immediately after voice mail ✅ Subject Line - "Voice Mail- lets discuss next steps" ✅ Monitor open rates for next move ✅ Wait for reply over next 48hrs #voicemail #emailsubjectline #responserate #connections

When you receive a cold email, what grabs your attention? Is it a list of product features, or is it the benefits you stand to gain? I've found that focusing on the recipient's needs and problems can make a world of difference. A personalized approach that subtly addresses these issues can lay the groundwork for a strong business relationship. Instead of bombarding prospects with technical jargon and a laundry list of features, I believe in showcasing the tangible benefits. It's about answering the unspoken question: "What's in it for me?" For example, rather than saying, "Our software has a user-friendly interface," I prefer to say, "Our software will save you hours each week, allowing you to focus on what really matters." This shift from features to benefits can be a game-changer. It makes the email relevant and valuable to the recipient. So, how do you prefer to see value presented in cold email pitches? Share your thoughts in the comments below. #ColdEmails #ValueProposition #BenefitsOverFeatures #B2BSales

We've been running cold email for 12 months, here's our results: 850,000 leads contacted -> 9,000 positive replies -> 2,800 meetings -> 290 clients. I'm getting tons of questions on exactly HOW we're producing these results. So, We just put together a community which walks you through: * How we’ve built an ‘infrastructure’ which sends thousands of high-quality cold emails, every day, without lifting a finger or being flagged by Gmail. * The cold email framework that’s booking us 5-8 qualified calls per day. * How to stand out in your prospects inbox — even if they get hundreds of emails per day! (This landed me meetings with multi-billion dollar companies). * How to scrape thousands of high-quality leads, in seconds. * How to identify the pool of prospects already interested in your solution — and scrape them for cheap. * The workflow we’re using to mass personalize cold emails using A.I.  and more! If you’re a service-based business owner who’s sick & tired of relying on word of mouth / referrals to grow your business… Or… You’d like to increase your lead flow using cold email. Comment “community”, and I’ll personally reach out with more details on how you can get access.

850,000 emails for 2900 meetings and 290 clients isn't impressive It's the problem with the 'Outbound' hype from influencers here A 0.34% email-to-meeting rate and 10% meeting-to-client conversion? Shouldn’t be celebrated, ever. I even checked the appointment scheduling - 2,900 meetings at 45 minutes adds up to 2,175 hours or 272 full workdays at 8 hours of meetings a day. Two questions: 1) What’s the definition of 'Client' here? Is that 'closed business' as in money in the bank the metric and definition? 2) With an $80K average Sales AE salary in NJ, you'd need $275 per client to break even on the salary of one person, without any other inevitable expenses considered. Mass outbound email campaigns only work if you own the data and can leverage it long-term. Otherwise, you're missing out on real customer engagement. Most people just ignore the emails. There has to be a better way.

The ultimate cold email checklist: 15 must-haves for maximum deliverability and replies (...screenshot this): Tired of your cold emails getting lost in the abyss of prospects' inboxes? Or worse, getting marked as spam and damaging your sender reputation? The truth is, getting your cold emails delivered and replied to is harder than ever. With increasingly sophisticated spam filters and savvy prospects, you can't afford to leave anything to chance. That's why I've put together the ultimate cold email checklist. 15 non-negotiable elements that every cold email needs... Check out the cheatsheet below! . . . P.S. We’ve helped clients generate $51.2 M in revenue and book 224,700 sales calls. If you need help growing your business, click here to learn more about how we can help: https://lnkd.in/dc9rcj-Z

This cold email mistake may be costing you $100k+ in lost deals: Giving up after the first touch. Not sending multiple emails to the same lead. And if you're sending 2-3 emails? Still missing out on deals. Because here's what the data says: • 2% of sales happen on the first contact • 80% of sales take 5+ follow-ups So if they haven't replied to your 3rd email... it's not time to give up yet. I've sent over 2 million cold emails... and the VAST majority of those were follow ups. My agency books XYZ+ meetings/month because we aren't afraid to hit the same people again. How many emails does it take before you give up?

5 brutal reasons you get 0 clients through cold email. I see business owners making these painful mistakes daily. Avoid them at all costs: 1. Your emails lack personalisation. ↳ If you want a response, you need to show you've done your research. 2. You haven't established credibility. ↳ Client success stories, case studies, and social proof are essential. 3. You're pitching instead of starting a conversation. ↳ Ask questions, uncover pains, and offer value before selling. 4. You're using generic, forgettable templates. ↳ If your email blends in, why would a prospect care? 5. You give up too quickly. ↳ Prospects are busy. Persistent, tailored follow-ups are non-negotiable. Cold email is a goldmine if you know how to use it. Give prospects a compelling reason to keep reading and responding. Because when you nail cold emails... Warm leads and booked calls will follow every single day.