Head of GTM (Go To Market) @ Doppler | I help B2B companies adopt PLG to increase engagement and conversion
I'll admit it - I was the biggest skeptic when it came to launching a billboard. As someone who tends to be pretty data-led, the idea of dropping major cash on a huge ad with no way to directly attribute leads or customers felt like a colossal waste. But after picking the brains of other marketing leaders who had been there and done that with billboards, I started to turn it around. Their insights and creative approaches helped shape a billboard strategy that could actually move the needle for us. Spoiler alert - it doesn't have to be a massive expense to make an impact! We were able to launch our first-ever San Francisco billboard on a lean budget by negotiating smart placements and moving fast. Seeing our “Unf*ck Your Secrets” tagline plastered across that massive canvas is pretty awesome! While leads and sales aren't the primary goal here, we're using this as an awareness play to expand our reach and get in front of more potential customers. Who knows, maybe this skeptic-turned-believer will become a full-blown billboard evangelist by the end of this campaign. For now, I'm just enjoying the thrill of seeing those giant letters emblazoned in vinyl. So to all my fellow marketers out there who have been hesitant to go big with billboards, keep an open mind.
We had a shot and we took it 👇
Ok but how do you "unf*#k" something haha.
The billboard looks great, Amber! Sounds like the right placement to raise awareness. Jay Fenster you may have a new convert! 😀
Finance at Galileo - do you trust your company's AI app?
8moThanks to the leaders at Orum.io for giving us great advice on how to launch a "spicy" billboard.