Amber Britton

Simple yet so effective! Using this to refine messaging for my next feature launch for sure :)

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Integrations are a key feature of our startup - and we’re not alone. Most startups these days should be thinking about the existing platforms people use where you can add value. • Calendly without the Google / Apple / Outlook integration would just be a pain • Intercom sits in your website, integrates their chatbot with customer emails, keeps you up-to-date in slack and so much more • monday.com offers an entire store of integrations and automations to make your work life easier • Stripe, QuickBooks Company, Squarespace - you name it, they offer integrations. For us, integrations are doubly important. We draw on them for the AI’s context and we allow them to trigger Agents into working. What do you integrate with? What platforms do you use that could offer better integrations? How difficult is it for you to deploy integrations? ------- 🙋🏽‍♂️ Hey, I’m Jonathan. You may remember me from the web series Dark Mode IL where I interviewed software developers and (tried to) made you laugh. 👷🏽‍♂️ Now I’m building Fine | AI Coding Agent for Startups, and I use it every day to resolve issues, create new features and improve our platform. 📱 If you’re a startup with a development backlog, you should try it out too at 𝖿𝗂𝗇𝖾.𝖽𝖾𝗏!

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Without a great DX, your product's first impression could be the last... I liked how Jennifer Riggins said, "Whether or not you focus on DX, developers are always experiencing your product.” That line hits different. I’ve been geeking out developer marketing topics these days, but I took a step back to focus on developer experience on this one. You’d think bad DX would be a thing of the past with AI taking over everything, right? Wrong. The latest GitHub survey points to technical debt and complex tech stacks as major developers' frustrations. Obviously, we’re not as “future-ready” as we like to think. And DX needs serious fixing if we're to make good our developer marketing campaigns. Shoutout to Prokop Simek, CEO of DX Heroes, for the brilliant insights on achieving internal developer experience I sampled in this article. His practical thoughts on DX are a must-read. Oh, and I wrote this piece to be very provocative. Did I nail it? 🔗 https://lnkd.in/dY5hECKH #DeveloperMarketing #DeveloperExperience

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Two things I’ve seen the best PMs do really well: 1. Creating hype: They get everyone in the organization excited about any initiative and align xfn teams. 2. Open-mindedness: They don’t get too attached to a specific idea. Instead, they take a step back, view things objectively, and obsessively gather feedback from as many people as possible. Kevin Anderson is one such awesome PM who has a genuine curiosity and infectious passion for Experimentation. I had a fireside chat with Kevin last week hosted by Statsig, where we discussed various topics, including the latest trends in experimentation, build vs. buy, reducing friction, measuring success, and so many insightful anecdotes that you can check out here: https://lnkd.in/gRgi4KDd #productmanagement #experimentation #data

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I love connecting with other product marketers—especially when you can validate some of what you’re seeing in the market is in fact universal. Here are some thoughts to consider now as a #PMM: 1️⃣ Niche Over Mass - This is something we’re seeing pick up. There’s a growing trend toward serving niche markets, which requires deep market understanding. 2️⃣ Market Saturation - Many markets are becoming saturated with products so it’s even more important than ever to get super crisp on your position, unique value props, and innovation. 3️⃣ Interactive Demos - Saw a lot of this at the Product Marketing Summit in San Francisco. People want more engagement and interaction directly with the product and companies like Storylane and Walnut were a couple that specialize in this that we got to hear from. What are some things you are noticing today as a product marketer? #PMMtrends #ProductMarketing

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Positioning is everything for job seekers right now. > The Product Manager who owns the roadmap... vs. the one who's turned user research into a competitive advantage > The Partnerships Manager who "has a deep rolodex" vs. the one who knows how to monetize > The Eng Director who's led teams of 30 vs. the one who's brought revenue-generating products to market with speed and efficiency Same people. Two different ways of talking about their experience. One makes them sound like everybody. The other lands interviews. Do you know what your competitive advantage is?

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Your PMM team isn't your launch checklist handler. Stop treating PMM as your go-to-market assembly line. They're your secret weapon for building products people actually want. 💡 Think PMMs just "package" your decisions? Think again. They're your market reality check - and they've got deeper user insights than most PMs realize. ⏰ When to Bring in PMMs: ❌ "6 weeks before launch" ❌ "After the product is built" ❌ "When we need sales materials" ✅ BEFORE YOU WRITE A SINGLE USER STORY 🚀 What happens when PMMs are true partners: - They catch market misalignment early - They spot competitive gaps you missed - They turn "meh" features into must-haves 💼 What Real PMM Collaboration Looks Like: - They're shaping product strategy - They're in customer discovery sessions - They're bringing voice-of-market insights - They're saving your product from irrelevance 💪 The Real Benefits: - Better feature prioritization - Products that actually sell - Market-driven decisions - Fewer pivot moments - Stronger positioning If you think PMMs are just there to "tell the story," you're missing the whole plot. 👇 When was the last time your PMM saved you from a market mistake? Share below! 👋 Found this helpful? Follow me for more #ProductManagement #ProductMarketing #Leadership #Marketing

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Heard from a VP of Product: "My team has been so focused on running a fast treadmill for a long time, that we rarely dedicate enough time to do research... The early discovery and research parts of our process are SO important, but we often squash them in favor of building the latest request from X or Y customer..." Many product leaders I've talked to share this sentiment — it's tough to carve out time to explore pain points and opportunities in the face of constant demands. Some build rituals to promote this. "Find time every Friday to visit a customer, listen to calls, read reviews or support tickets." This is great, and there's no substitute for talking to customers firsthand and honing your intuition. But there's only so much one can do, and it can be somewhat random or biased. What can you do when you have tens- or hundreds of thousands of pieces of feedback across your customer base and product portfolio? That's why I'm super excited about our latest announcement — Productboard Pulse! 🚀 Our newest solution uses AI to analyze feedback across all your sources, and distills that noise into a steady and clear signal into what matters most. We've revamped our analytics UI to provide you with executive-level visibility into customer needs. And we completely rebuilt our AI-identified topics to be more granular, customizable, and actionable than before. The best part? Productboard Pulse is connected to our end-to-end PM platform. That means you can harness your insights immediately — to inform strategic planning, share with stakeholders as a VoC report, or re-prioritize features on your backlog or roadmap. That traceability and connectivity has always been what makes Productboard special, and Pulse takes this to the next level. I'm excited to see how it helps our customers build truly exceptional products! Learn more here 👉 https://lnkd.in/gwUR-wK4

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I distilled 𝟭𝟯+ 𝘆𝗲𝗮𝗿𝘀 of my go-to-market experience as a CMO/VP/Head of Product into this 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲👇 So, if you need help building a go-to-market plan, this resource is for you. I originally built this for myself for my consultation work. → I wanted a template that covered all of the key considerations in an effective and efficient go-to-market engine. → While also still being lightweight enough to be completed quickly (and no more than ~2 pages if printed out). Here's a summary of what the template covers: 𝗣𝗮𝗿𝘁 𝟭 - 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • 𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼 - what you stand for, the change you're championing, why you should be trusted • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 - the urgent & important problem you're solving and how you're solving it better than alternatives • 𝗧𝗮𝗿𝗴𝗲𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 - segments, ICP and buying committee 𝗣𝗮𝗿𝘁 𝟮 - 𝗬𝗼𝘂𝗿 𝗕𝘂𝘆𝗲𝗿'𝘀 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 • 𝗪𝗵𝘆 𝘁𝗵𝗲𝘆'𝗹𝗹 𝗯𝘂𝘆 - jobs to be done, buying triggers • 𝗪𝗵𝘆 𝘁𝗵𝗲𝘆 𝘄𝗼𝗻'𝘁 𝗯𝘂𝘆 - objections, fears, alternatives • 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 they trust - where they learn and make decisions 𝗣𝗮𝗿𝘁 𝟯 - 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 • 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 and 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 - per customer segment • 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 strategy - how you price vs the market 𝗣𝗮𝗿𝘁 𝟰 - 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝘂𝗻𝗻𝗲𝗹 • GTM 𝗠𝗼𝘁𝗶𝗼𝗻 - sales-led, PLG, etc. • 𝗛𝗼𝘄 𝗪𝗲'𝗹𝗹 𝗪𝗶𝗻 - one sentence statement uniting GTM teams • 𝗗𝗲𝗺𝗮𝗻𝗱 Gen - how you'll generate demand • 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻 - how you'll collect demand • 𝗦𝗮𝗹𝗲𝘀 - how you'll prospect, nurture and close • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 - how you'll grow revenue 𝗣𝗮𝗿𝘁 𝟱 - 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 • 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀, 𝗧𝗮𝗿𝗴𝗲𝘁𝘀 and 𝗞𝗲𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 - for Product, Marketing, Sales and CS As I said, it is comprehensive. But as you can see below, it's all done in a lean package. ___ Want the FREE template? 👉 The 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 using a fictional company to help guide you through it. 1. CONNECT with me    ❗don't miss this step, I can't send you the post without :) ❗ 2. LIKE this post 3. COMMENT "GTM" And I'll share it straight with you :) Plus all my future training videos on it. ___ So why am I doing this? → Help better define what a GTM strategy consists of → Help others get a head start building theirs → Get your feedback to make the template better :) So what are you waiting for? ___ ✍️ Connect with me, like the post and comment "GTM" to get the template. ♻️ Reshare if you found valuable. #B2B #B2BMarketing #B2BMarketingStrategy #GoToMarket #Marketing #SaaS #Enterprise #BrandAwareness #DemandGen #LeadGen  #Sales #Data #ROI

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Every once in a while I’ll check in on our First Sale Slack channel and be amazed. Context: We set up an internal slack channel that notifies the team every time a brand gets their first sale with Rebuy Engine Multiple brands getting their first sale within days, hours and even minutes. 🤯 This is becoming a common occurrence  Personalization + Smart Merchandising with Rebuy is one of the easiest hacks for Shopify brands to optimize their store for revenue by enhancing their customer experience Great way to close Q2 for me- we’ve got even more exciting things coming in Q3!

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#PMMHacks Alert 🚀 If you're a solo Product Marketer like me, you're likely juggling everything from product descriptions to social posts, email campaigns, and blog ideas. So...I've been testing out Grammarly to see how it can help. I had heard a lot about the tool (and even saw some PMM job openings 👀 : https://lnkd.in/evY385fi), so I had to try it. Here's what I liked: 📍 Works Where You Do: Grammarly integrates seamlessly into tools like LinkedIn, Canva, and Gmail, so I coulf get real-time writing assistance directly IN my workflow. No app switching, no extra steps—just better writing where you need it. Which given some recent LinkedIn posts, I clearly needed 🤪 💡 No more "blank-page anxiety": Grammarly’s generative AI takes the pain out of brainstorming. I could ask it for blog post ideas, case study frameworks, Q&As for a customer interviews --> success story, etc. While this wasn't hugely different from ChatGPT, it did give a little extra "boost" with prompts. 🔑 Tailored Feedback: Beyond fixing my grammar and spelling issues, I liked that Grammarly could help refine tone, clarity, and SEO-friendliness. I also really appreciated the immediate in-line feedback as I was typing to make edits during the process. ✍ Contextual Suggestions: Grammarly analyzes full sentences and paragraphs to offer rewrites that enhance clarity and impact within the context of the content + it provides explanations for its suggestions. CONTEXT MATTERS! Some ways I'm using Grammarly: ✔️ Polish LinkedIn posts ✔️ Avoid typos in Canva and LinkedIn (again, needed this apparently..) ✔️ Write SEO-optimized product descriptions ✔️ Streamline email communication (especially in writing up responses to inbound) What’s your favorite tool or hack for better product marketing? Let’s share tips! #PMMHacks #ProductMarketing #WritingTools #Efficiency

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Dev teams AND product marketing share the same critical mistake: optimizing a part that shouldn't exist. So many PMM's are left scrambling to throw the perfect #positioning and #messaging together for something that's being built (or after it's built 😉). But... a great PMM function doesn't figure out HOW to market products and features! 🤖👎 Instead... great PMM functions help decide WHAT products and features will be of value to the market. 😎👍 Product-Market Fit! To create a good fit, positioning & messaging happens at the beginning, not at the end. Don't optimize the wrong part. PMM's bring: ✅Market Research. ✅Competitive Intel. ✅Customer Feedback. These feed the product roadmap to make sure you're building the right parts. PMM's help executive teams build the right STORY, by: ✅Knowing the market. ✅To create the product vision. ✅So that dev can build great products. If you've enabled the teams through all that, marketing the product is the easy part. This is why PMM's are not really marketers! They're *market strategists*. So companies optimize the right parts. Thoughts, comments? Drop them below! 👇 #PMM #ProductMarketing #SaaS

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Been noodling over this user activation problem you point out and just had to chime in with my musings. At OLIN we've helped clients mitigate this problem with QA testing that's more comprehensive than any they can conduct themselves, either for lack of time or skill. In plain-speak, this is what we've seen. User activation is like trying to get someone to join you for a morning run. They sign up enthusiastically, but when the alarm goes off, they're nowhere to be found. It’s not just about having a shiny, user-friendly interface (though that’s part of it). There are more layers to this conundrum. One key issue may be that users struggle to get the product to work seamlessly on their devices. Imagine gearing up for that run, only to find your shoes are uncomfortable and your route is filled with obstacles. No wonder users give up! Rigorous performance and compatibility testing can catch these problems early on. Next, consider the onboarding process. It's like having a personal trainer who either overwhelms you with jargon or leaves you to figure out the now AI-run treadmill on your own. Usability and user acceptance testing (UAT) can ensure the onboarding process guides users effectively without scaring them away. And then there’s the high learning curve. If a product feels like it requires a degree to use, users will likely abandon it. Simplifying the interface through usability testing can make the learning process feel more like a fun run in the park rather than a marathon in the Sahara. Lastly, if users sign up and then hear nothing but crickets, they’ll forget you exist. Engagement strategies backed by insights from beta testing can keep them interested and coming back for more. In short, fixing user activation is about much more than just a UX pretty face. It’s about ensuring every step of the user journey is smooth and engaging. It’s time to lace up those QA testing shoes and hit the ground running!

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Product feature engagement = client stickiness. Instead of heating up my leftovers in the microwave like I normally do, I saw a button that I’ve never noticed. 🔄 Reheat Food Button I’ve had this microwave for years but have never noticed it. Now anytime I heat up any leftovers, I know which feature I’m using. The same is true for so many things we use. iPhone “hacks” that we’ve never known about like clicking your pointer and thumb together takes a pic while wearing ur Apple Watch. We probably use about 20%-40% of all the true functionality of the technology we pay for. Marketing to clients and prospects about your features and their range of actionable benefits ensures stickiness. #marketing

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A hill I'll die on - You're *not allowed* to demo any feature / functionality, w/out FIRST describing the challenge it solves. This is "The Biggest Challenge" framework ^^ Ex: "The biggest challenge most product marketers face is not being able to spend enough time with customers directly. Gong solves this by [insert feature]" Challenge First, Product Second ^^ You can use this over & over again and it doesn't sound repetitive. Especially effective when used as transitions. Why does this work? People must feel like you understand their world, before they can trust, much less care, that you have a solve for them. P.S. - The "biggest" qualifier forces you to connect your product to your customer's must-solve problems, not the it'd-be-nice-if-we-could-solve problems. This framework forces this ^ to happen, every time. Give it a try.

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🔥 Friday Hot Take 🔥 No matter how good your product, strategy and launch plan are, Sales leadership will tank your launch if they are not 100% bought in and actively engaged in making your launch a success. #productmarketing #productlaunch #GTMstrategy #collaboration #leadership

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Product marketing, especially when you're in a player/coach role, can feel like a never ending series of side quests, all distracting you from the bigger mission. It's so easy to let 1-pager and other collateral requests take over your life at the expense of doing "big picture" pmm activities like: -revisiting internal messaging and positioning docs -checking in with x-functional partners to make sure they're getting what they need from you and vice versa Last week, we brought Maxio's GTM teams together onsite in our ATL office and I had the opportunity to present on our global positioning framework, but also ladder down and show how all the new product enhancements we released in 1H support the "big picture" positioning, and most importantly, how to tell that story. It feels so basic to the DNA of what product marketing is, but truthfully it had been a while since I presented something like that. So this is a friendly reminder (to myself and all the other PMMs out there), make sure you're balancing the tactical with the big picture. It helps if there's a deadline, so think about how to create self-imposed deadlines so this stuff doesn't slip a full calendar year without getting your attention ❤️

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Outbound isn’t dead, but the old way of doing it might be. 💀 Join UserGems 💎 Product Team to chat about the new wave of outbound. 🌊 Session is on Wednesday, August 14th @ 11 am PT / 2 pm ET where we'll tell you all about: - How we’re aggregating relevant signals at the account and buyer level - They playbooks and custom workflows that integrate with your existing tools - Signals we’re prioritizing that have yet to be released Get a sneak peek behind the curtains—see which signals you should be tracking! 🤙 Register: https://lnkd.in/eKZD8-aY

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