A hill I'll die on - You're *not allowed* to demo any feature / functionality, w/out FIRST describing the challenge it solves. This is "The Biggest Challenge" framework ^^ Ex: "The biggest challenge most product marketers face is not being able to spend enough time with customers directly. Gong solves this by [insert feature]" Challenge First, Product Second ^^ You can use this over & over again and it doesn't sound repetitive. Especially effective when used as transitions. Why does this work? People must feel like you understand their world, before they can trust, much less care, that you have a solve for them. P.S. - The "biggest" qualifier forces you to connect your product to your customer's must-solve problems, not the it'd-be-nice-if-we-could-solve problems. This framework forces this ^ to happen, every time. Give it a try.
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Lead Generation Expert | LinkedIn Trainer | Social Media Marketing | Content Creation | Helping Businesses, Freelancers & Job Seekers Optimize their LinkedIn Profiles | 179+ Profiles Optimized
𝐈 𝐰𝐢𝐥𝐥 𝐥𝐞𝐭 𝐲𝐨𝐮 𝐢𝐧 𝐨𝐧 𝐚 𝐬𝐞𝐜𝐫𝐞𝐭. Your Call To Action sucks. That’s why you’re not getting clients. But here’s the good news. You can fix it with these 7 simple tactics. Tactic 1: Speak directly to your ideal audience. ↳ Use language they understand, not industry jargon. Tactic 2: Make your offer crystal clear. ↳ Confusion kills conversions. Clarity wins every time. Tactic 3: Create urgency without sounding desperate. ↳ Phrases like “Limited spots available” work wonders. Tactic 4: Show them what’s in it for them. ↳ Focus on benefits, not features or fluff. Tactic 5: Add proof to build instant trust. ↳ Social proof, like testimonials, is your secret weapon. Tactic 6: Make it actionable and simple. ↳ “DM me for help” beats “Let me know your thoughts.” Tactic 7: Always keep it conversational and human. ↳ People buy from people, not robots or companies. Your CTA isn’t just a closing line. It’s the bridge to your next client. Want to test these tactics out today? Start with one small change to your next post. And watch what happens when your CTA gets better. Do you use a CTA in your post?
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Really appreciate Linear sharing the real PRD! Absolutely love it. Here are a couple of standout things that I’d love to see more of in my org: 1. Compact PRD: Let’s be honest. No one reads long documents. Ironically, the more details people cram into a PRD, the less effective it becomes. This PRD is clear and concise, and I could digest it in 5 minutes while fully understanding what’s being built. Pure gold! 2. Outcome-driven: Writing the changelog before building the feature is such a smart move. The changelog and the usage scenarios clearly convey to the team what they’re building and who it’s for. Too often, teams waste quarters solving the wrong problem or tackling it in the wrong way. This approach could save companies millions and ensure the work actually delivers value.”
Someone asked if we could talk about how we do PRDs at Linear We have pretty simple PRD guidelines — Start with the highest level and get more granular. Start with the widest audience, and get narrower. Start with the stuff that's least likely to change, end with the stuff that's most likely to change as you discover and build. The basic outline is 3 sections 1. Context 2. Usage scenarios 3. Milestones Context What's the marketing statement for this feature? why are we building it now? why do we deserve to win with this feature? Context is for a general audience. No matter what your role is, this is what you need to know. Context should not change. This is the fundamental motivation for building the feature, so if it changes, then we need to question what we're doing in the first place. Usage scenarios Present real-life usage narratives we expect to occur as a result of launching this feature. Anchor this to actual users at an actual moment in time that actually happened. Example: "When Karri was doing the original scoping for his company Linear in May 2019, he visited different startups in San Francisco. He uses [feature X] to track requirements as he learns about them..." Usage scenarios are for product, sales and marketing to help them visualize who we're building for. Usage scenarios should be pretty stable, but refinement will happen as we start testing early builds. Milestones What are the checkpoints, releases, incremental features, that the team should build, and in what order? What do we need to de-risk up front, what do we leave to the end? Milestones change *a lot* in scope and number as we build, design, and discover along the way. This is the "living" part of the PRD. Milestones are for the team actually working on the feature, so they stay coordinated and manage ship risk. Here's a real example of a PRD in this format for a feature we released earlier this year: https://lnkd.in/enC_BfnB
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Senior Project Management Professional driving on-time, within-budget & high-quality project closure
I’m obsessed with this idea of mastering tiny gains. Small, consistent improvements that keep you ahead—without a big budget or a huge team. Here’s three ways how you can start seeing real impact with minimal effort: 1. Customer Feedback Everyone says they want feedback, but almost no one acts on it. Be different. Set up post-purchase surveys and actually use that data to make tweaks. Stay relevant, stay sharp. 2. Daily Learning 30 minutes a day. That’s it. Learn something new in your field. Use newsletters like 1440 to get the latest delivered right to you. 3. Small-Scale Experiments Don’t go all-in—test new strategies in small batches. Marketing tactics, product updates, new offers—anything goes. Ship, analyze, iterate, repeat. Tiny gains might not sound sexy, but over time? They add up in a big way.
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Ready to turn customer feedback into your secret weapon? Dive into the treasure trove of customer reviews and sales call transcripts. Discover how to speak your customers' language and gain insights that will skyrocket your marketing game. Don't miss this episode - your next big breakthrough is buried in plain sight!
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Just finished the course “Neuromarketing: Tap Into your Customer's Primal Brain” by Tim Ash! Check it out: https://lnkd.in/gQS3nC-n #neuromarketing.
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Performance creative consultant ☕ | $200M+ generated | EA Sports, Steve Harvey, Miracle Brand
‘Saturation’ is a myth made up by marketers who don’t know how to do their job. You will never be ‘saturated in a competitive market if you put ALL your focus into: 🛡️Innovating on your product 🛡️Innovating on your ideal customer It’s that simple.
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Just finished the course “Neuromarketing: Tap Into your Customer's Primal Brain”
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Just finished the course “Neuromarketing: Tap Into your Customer's Primal Brain” by Tim Ash! Check it out: https://lnkd.in/gdiYi3r7 #neuromarketing.
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Just finished the course “Neuromarketing: Tap Into your Customer's Primal Brain” by Tim Ash! Check it out: https://lnkd.in/gnmCEGUu #neuromarketing.
Certificate of Completion
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Just finished the course “Neuromarketing: Tap Into your Customer's Primal Brain” by Tim Ash! Check it out: https://lnkd.in/gsj389tm #neuromarketing.
Certificate of Completion
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