Anthony Fioto’s Post

Forrester’s 2025 predictions are in: CMOs are stepping into a tech-powered future! 🚀 At Zeta Global, we’re helping them lead the way with martech consolidation, data unification, and AI automation. Excited to see how we’re transforming the #FutureOfMarketing every day. 😎

As companies transition from 2020’s spending bloat to 2023's spending cuts, these four GTM trends have emerged in 2024: 1. Shifting from GTM predictability to GTM adaptability 2. Moving from tech consolidation to tech optimization 3. Morphing from AI replacing humans to making humans more efficient 4. Evolving from ABM & lead-centric motions to an opportunity-based model Ready to level-up your GTM efficiency? Read through this article for some ideas. #gtm #gtmefficiency #salesefficiency #techstack #AItrends #buyinggroups #opportunitybasedselling

I look forward to this #abm benchmark report every year! Check out the 2024 report from Momentum ITSMA

2024 has been a pivotal year for MarTech leaders, with AI breakthroughs reshaping the landscape and tight budgets forcing tough decisions. Join us for a deep dive into the key trends and challenges shaping MarTech today, moderated by Jamie Gier (DexCare) with panelists Adriana Gil Miner (Iterable) and Paige O'Neill (Seismic). In this session, we’ll explore: 🐧 The role of GenAI in marketing innovation 🐧 Platform vs. point solution strategies—what’s the right path forward? 🐧 How to transform MarTech from “nice-to-have” to an indispensable part of your strategy Whether you're facing budget constraints or looking to maximize ROI, this discussion will offer practical insights to help you navigate the future of MarTech. #CMOHuddles #MarTech #GenAI #MarketingInnovation #CMO

The integration of #GenAI into #MarTech stacks is an ongoing journey that requires experimentation and collaboration. My colleague, Steven Bailey, shares his insight into getting the most value out of integrating emerging technology in MarTech Series. #AI

Happy International MarTech Day! Let's celebrate the power of marketing technology in driving business growth and innovation. From AI to analytics, MarTech fuels our digital strategies. Cheers to data-driven decisions and customer-centric experiences! #martech #marketingtechnology #digitalinnovation #dataanalytics #customerexperience #digitalstrategy #businessgrowth #marketingtrends

CMOs are under pressure from senior management to boost revenue and are focusing on strategic AI investments. 📈 Dive into the CMO Intentions report by the CMO Council and Zeta Global to discover how to accelerate your martech strategy! Download now and gain the momentum you need: https://ter.li/t52ol1 🚀

Ever feel like you're drowning in a sea of same-old marketing strategies? I get it. Gen AI can help. In a recent conversation with Thomas Hirschmann, CEO at CoreCortex, Adverity explores why thinking outside the box is more crucial than ever. Here are my top 5 pieces of advice: 1️⃣ Don't fall for short-term hype: Align your Gen AI expectations with long-term realities. 2️⃣ Embrace creativity: Stand out by thinking beyond traditional marketing strategies. 3️⃣ Collaborate across teams: Break down silos between marketers and analysts for greater impact. 4️⃣ Harness the tech-human dynamic: Let AI shape your world, but remember to shape it back. 5️⃣ Fuel innovation with imagination: Explore new ideas beyond automation to spark creativity. Source: https://lnkd.in/evcVbn8B

McKinsey and Company estimates that generative AI’s impact on productivity could add $2.6T to $4.4T to the global economy. Claim your share of this potential today with #NetcoreGenAI Marketing Co-pilot: https://ow.ly/p9J850R5xJC It is built for marketing teams to transform their strategy and unleash productivity, insights, and personalization. Start today and take the lion’s share. #GenAIMonday #AIinMarketing #AITrends #GenAI #AIAdoption

Download this awesome report!