Jioanna Polychroniou, MBA

Meta has launched Meta Credits, a new currency for purchasing virtual goods in Horizon Worlds! Discover how it works, the age restrictions, and what it means for the future of virtual economies. Will Meta Credits change the way we interact in the metaverse? Read more to find out! #Meta #HorizonWorlds #Metaverse #VirtualEconomy #DigitalCurrency #TechNews #VirtualGoods https://lnkd.in/dHGdGP-h

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The full Momentum ITSMA 2024 Global Account-Based Marketing Benchmark report, sponsored by Demandbase, is now available. This essential resource for ABM leaders uncovers how top-performing organizations are pulling ahead, and how leading marketers are leveraging new tools and improving the orchestration of capabilities to achieve higher ROI. It’s clear that while ABM is a well-established strategy, there’s still significant untapped potential. With strategic adjustments, the best is yet to come. 📖 Get the full report and actionable insights today – see the link in the comments below. #ABM #CustomerFirst #AccountBasedMarketing #MarketingInnovation #GrowthAccelerators #MomentumITSMA #Demandbase

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Is your marketing mix future-proof? As we edge closer to a cookieless world, the urgency for marketers to adapt has never been more critical. The transition away from reliance on third-party cookies means rethinking strategies and embracing new tools for attribution measurement. Turn this challenge into an opportunity by leaning into first-party data, exploring contextual advertising, and investing in privacy-friendly tracking solutions. It's time to innovate and lead in the next era of digital marketing. Stay ahead of the curve and ensure your marketing strategies are not just surviving but thriving in a cookieless future. #Attribution #MarketingAndAdvertising #Advertising #MarketingAnalytics #Strategy #Provalytics #Cookies

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Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

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Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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📅 The Editorial Calendar: Your Roadmap to Audience Engagement In our 3rd article in The Definitive Guide to Content Marketing, we dive into the editorial calendar — the roadmap connecting your brand message with your audience’s journey. Key Takeaways: 👉 Build a Content Matrix that aligns with audience personas at each stage. 👉 90-Day Rolling Calendar to stay agile and data-driven. 💡 Dive into the full article to craft an editorial calendar that fuels engagement and growth! https://lnkd.in/g9bQVJPB 🔍 How do you currently plan your content? Share your best tips or challenges! 👇 #ContentMarketing #EditorialCalendar #MarketingStrategy #PMBDirect

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🎯 Ready to supercharge your small B2B marketing team? Dive into Brianna Miller's guide to Account-Based Marketing (ABM) and discover how to maximize impact with minimal resources. This article is your roadmap to targeting the right accounts, personalizing outreach, and measuring success — all tailored for small teams. Whether you're a seasoned marketer or new to ABM, our guide offers actionable insights to transform your strategy and boost your ROI. Don't miss out on this opportunity to level up your marketing game! 🚀 #B2Bmarketing #ABM https://lnkd.in/eaWNmwEK

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📈 Dive into our white paper: "A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media"! Discover: 📊 Key metrics for each funnel stage 🎯 Effective measurement techniques 🚀 Strategies to align media with your goals Boost your marketing game with expert insights! #UpperFunnel #LowerFunnel #MediaStrategy #WhitePaper #MatrixPoint

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Request Your Free eGuide Now: "Operationalizing Account-Based Experiences: A Tech Stack Approach" Insider Strategies from Industry Leaders Master Your ABM Tech Stack: Insider Strategies from Industry Leaders Unlock the power of a high-performing ABM tech stack with exclusive insights from B2B marketing innovators. This comprehensive guide offers practical strategies to help you build and optimize a high-performing ABM tech stack, enabling seamless data integration, process automation, and accurate measurement of your ABM success. Featuring insights from leaders including Netline, Act-On, Webflow, and others, this guide empowers B2B marketers to select the ideal tools, unify data for a 360-degree account view, automate personalized experiences, and implement effective multi-channel personalization tactics. Whether you're refining your approach or starting from scratch, this guide offers actionable advice on data integration, process automation, and measurement strategies to help you operationalize your ABM approach and demonstrate clear impact on pipeline and revenue. Download here : https://t.ly/m6V6j

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Request Your Free eGuide Now: "Operationalizing Account-Based Experiences: A Tech Stack Approach" Insider Strategies from Industry Leaders Master Your ABM Tech Stack: Insider Strategies from Industry Leaders Unlock the power of a high-performing ABM tech stack with exclusive insights from B2B marketing innovators. This comprehensive guide offers practical strategies to help you build and optimize a high-performing ABM tech stack, enabling seamless data integration, process automation, and accurate measurement of your ABM success. Featuring insights from leaders including Netline, Act-On, Webflow, and others, this guide empowers B2B marketers to select the ideal tools, unify data for a 360-degree account view, automate personalized experiences, and implement effective multi-channel personalization tactics. Whether you're refining your approach or starting from scratch, this guide offers actionable advice on data integration, process automation, and measurement strategies to help you operationalize your ABM approach and demonstrate clear impact on pipeline and revenue. Download here: https://t.ly/m6V6j

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Explore how to leverage generative AI, like ChatGPT, for creating effective A/B test variants in email campaigns. This article provides insights into an agency's use of AI for copywriting while maintaining client privacy. https://hubs.la/Q02WyQ6p0

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As an agency, we know our clients' challenges in preparing for life after cookies. Want to know their biggest hurdles -- and how we're solving them? Get the inside scoop on May 21 in our free webinar with measurement powerhouse Rockerbox and CTV leader tvScientific. By the time we're through, you'll be far more excited about your growth prospects (and about investing higher up the funnel). Sign up today! #marketingmeasurement #holisticgrowth

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