Annie Cheng MCIPR’s Post

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Head of Corporate Communications, Greater China

A recent study by Visa has revealed that 83% of Gen Z consumers in Singapore are aware of generative artificial intelligence (AI) and its potential to enhance their banking experiences. Adeline Kim, Visa Country Manager for Singapore & Brunei, said, “There is immense potential in generative AI, where it is predicted that Gen AI brings US$320B worth of value to the banking industry. We also believe there are interesting use cases in banking that could emerge which includes using Gen AI to create more efficient and automated customer service and drive hyper-personalised content and product customisation to serve customers. Combating fraud leveraging Gen AI is also another great example. We introduced the Visa Account Attack Intelligence score this year, which uses Gen AI components to identify and score enumeration attacks.” https://lnkd.in/gDfWhEkG

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