in 2023 and 2024 Navattic and Chili Piper reached out for a demo from 100 of the largest SaaS companies to see what that experience would be like good or bad? they tracked: - response time - average number of follow up emails to get to that demo - website experience including % of companies that actually show pricing on their pricing page - and way more and compared today vs. 1 year ago turns out that last year was way worse! my hypothesis is: companies saw the 2023 report and upped their game this year but this year there are still many companies that are not actually sharing their pricing on their pricing pages 🤷♀️🤷♀️🤷♀️ 🙈🙈🙈 🤯🤯🤯 😱😱😱 the new Buyer Best Practices Report 2024 just got released with fascinating insights and key takeaways link in the comments 👇👇👇 ✌️&❤️️ #marketing #sales #startups
Interesting how both years, about 80% of companies had a pricing page but didn't show pricing. Hope it's not just a universal truth that pricing pages can never 100% show their pricing.
Companies saw the report and upped their game is a real possibility! Lol and if that’s the case, even for some of the companies in this report, that’s a major win for marketing. 💪🏻
19% no response is still so wild haha!
Positioning and messaging for Seed startups | Host of Modern Startup Marketing podcast
6mohttps://www.navattic.com/report/b2b-buyer-first-best-practices-report-2024