Angeline Beattie’s Post

YOU CAN BE A PR IN IBIZA GIVING OUT FLYERS. YOU CAN WORK SOLELY ON CREATING HEADLINES IN PRINT, ONLINE AND BROADCAST MEDIA. OR, YOU CAN DO WHAT THE UBIQUITY COLLECTIVE DOES... Below is paraphrased from a talk I did for Liverpool John Moores University students on PR, doing my best to put them off entering the industry :-) I've always regarded the PR industry as one in its truest form, that brings a client's people together - that's internally and externally. Just knowing that may change your perception of what we do and what 'true PR' is. We go in deep. I've never changed my mind that you can bill a client consistently for media coverage but you have to bring their tribe too. Whether that's customers direct in the consumer PR space or the community, stakeholders, local authorities in public/private sector coalitions, it all amounts to the same thing. And you have to enjoy doing it because it involves attrition. Hard graft but always worthwhile because bringing people together is surely the essence of business, brands and organisations whether for profit, the greater good or both. It really is all in the detail. From getting to know clients on an 'up, close and personal' as well as professional level to using your intuition in knowing what is going to work for them and how to make it happen. "Swerve the industry like the plague if you're not up for all that" is basically is what I recommended to the students. Finally, I'll be bringing more people together in partnership with Clare Ellis and Wellness In The City Liverpool for the second instalment of 'Ritual' on Tuesday March 26th...check the comments for some outline detail. If you have a genuine interest in workplace wellbeing and work in a community organisation, or tech, professional services...HR, accountancy, law, insurance, property, construction etc. plus also manufacturing, the police and armed forces, we feel you'd be particularly interested in what we're growing. #pr #marketing #events #digital #workplacewellness #workplacewellbeing

Me reading another post where someone claims to be an 'expert' in marketing. Don't let the fact they have no relevant qualifications, experience working in-house or in-agency and their last job working the till at Primark get in the way. They are experts ... right? If i'd known I could just add random roles between 2019-2024, count my viral TikTok's and miming videos as expertise, I wouldn't have wasted four years studying or nine years working my way up. I feel like such an idiot now. 13 years of wasted time and taking piss-poor salaries and working for awful people just to build my experience. A couple of years working for free on the side, an entire year interviewing and meeting agency owners to learn from their experiences. Silly me. And all i needed was a few YouTube videos and a couple of blogs to be an expert. Don't even get me started on people claiming to have started in business at 14 years old and are now super-experienced at 21. Let's get one thing straight. I have nothing against people trying to start a business. I have nothing against people going against the grain and trying something new. I do however, have a problem with deceit. I have a problem with 'fake it until you make it' mentality when you're playing with someones (very real) business. When you're toying with their livelihood and they're placing trust in you. You're practicing with someones hard-earned cash. And you could very possibly hinder them being able to put food on their families table. And I have a very big problem with that. Just because you've managed to get a following on social through makeup tutorials or chatting up girls in the street, does not position you as an 'expert' in marketing. Just cut the cack and actually put in the work. Oh and side-note: I would still never refer to myself as an expert. It's like calling yourself good in bed. You don't say it, you show it. 🤌 Thank you for listening to this TedTalk. I'm here all week. #experts #marketing #marketingagency #marketingagencies #agencylife

I was once asked to go and buy a TV for the office boardroom. What "marketing" tasks have you been asked to do as a marketer? 📺 I'm not saying marketing professionals are the only people in businesses who get asked to sort random stuff out. But I never worked with an accountant who was asked to put the office christmas tree up, or a sales leader who was asked to buy a flag for the roof (Paul Rawson MBA) of the office 😅 The story about buying a tv is even more interesting when you know that this was in my first week working in a new role, but at a company I'd worked in for over three years. And they'd just paid for me to move to Australia 🤯 My role was to implement the marketing strategy we'd established in the UK, in APAC. And within a week I was at JB Hifi (Australia's answer to Currys) checking out tellies. Half thought it was a wind-up. A week later I was asked about branded coffee cups and I realised that this is a global issue for marketers 😅 Would love to hear the most random things you have been asked to do in a marketing role in the comments 👇 #RecruitmentMarketing #ColouringIn #MarketingTasks

Question to my agency and media owner friends. When I was head of strategy in an agency I was one of those people who would try to find time to see someone from a media owner with an idea or I’d point them to someone in my team. It wasn’t a skill unique to me jonathan durden Kevin Brown Jon Wilkins Dan Cresta etc we’re all like it. It wasn’t meant to be an alternative place to sell into from someone in my teams who ran a client. The point was there are some fantastic people with ideas at media owners. So, I wanted to find a way where we were more likely to get offered them and to do them. I also wanted to create a way a good idea could get a second hearing if we’d blocked it. I wanted to encourage a culture of everyone looking for ideas. I meet and know people with similar great ideas now who are outside agencies. They struggle it seems to find out who to see or then struggle to see them or to make ideas happen. Genuine questions. Has it changed since my time inside agencies? Who should someone with an idea now try and see?

Ever wondered how global brands snag the crème de la crème of Marketing, E-commerce, and Design talent? Spoiler alert: It's me! 🕵️♂️ I've been the matchmaker linking top-notch creatives and marketing gurus with the big leagues for 12 whole years. That's right, a whopping 144 months of swiping right for professional perfection in the UK! 🇬🇧 Picture this: A company's marketing team is like a rock band without a lead singer, an e-commerce site is just a flashy window with nothing behind it, and design? Well, let's just say without design, we'd still be stuck in the era of Comic Sans and clip art. Enter yours truly, the talent whisperer who tunes into the heartbeats of global brand giants and hears their silent cries for genius. 🎸 My days are a juggling act between being a LinkedIn ninja and the Sherlock Holmes of recruitment. I sleuth through profiles with the detective prowess of someone on the hunt for the nation's lost biscuits. 🍪 No stone unturned, no skill-set unnoticed, and certainly, no potential left untapped. But don't let the 12 years fool you into thinking I'm an old dog with no new tricks. With the ever-evolving digital landscape, I'm like that DJ who knows just when to drop the bass and send the crowd into a frenzy – except I drop top-tier candidates into roles that fit like Cinderella's glass slipper. ✨ So, here's to two constants: Britain's unpredictable weather and my relentless pursuit of pairing extraordinary talent with exceptional brands. If your company's team still has room for that one star player, give me a shout. I promise I have more than a LinkedIn Premium account and a knack for persuasive emails up my sleeve! P.S. If you've enjoyed this little tale of recruitment wizardry, drop a like, leave a comment, or simply send a carrier pigeon my way. Stay connected, stay creative, and who knows? Maybe your next career adventure is just a post away! 🚀 #RecruitmentMagic #TalentWhisperer #MarketingMaven

POV: You're my partner who thinks I have 100 followers on Linkedin and agreed to do this video with me to let everyone know I've got some capacity... 😂 I absolutely SUCK at selling myself. But isn't that always the way as a marketer? Great at everyone else's marketing and not so good at your own 😅 So while I was planning some big "She's got space for a few clients in 2025!" post, I thought.. What would be better than me selling myself? My partner. Get my partner to sell me. (surely he knows what I do right?) So here's a quick, un-scripted, slightly un-hinged 2 minute video of my partner telling you what I do and why you should work with me 💪 For legal reasons, I can not guarantee you being on the beach in Fiji for 2025.. P.S if I get clients out of this, he said you guys get to vote on what I give him as a reward so comment away below! Enjoy 😂 ----- Hi, I'm Chanel. A full-time Marketing Consultant who loves helping brands grow, showing up on here as a human, sharing marketing resources and building Australasia's fastest growing Marketing Club. Drop me a DM if you need some marketing help 💌 Follow along if you want to see more 👋 #marketing #consultant #newclients #marketingstrategy

Moments in my career that broke my innocent little marketing heart Let's start light: 💔 When I learned about engagement pods 💔 When I learned that you can just buy backlinks 💔 When I realized that Google account managers aren't on your side Let's take it up a notch ... 💔💔 When I learned that marketing and advertising awards are BS / pay to play 💔💔 When I saw journalists could be friendly during the interview but scathing in the published article 💔💔 When I learned that agency pitch team is a very different team that the one you get on your account Let's end with a few things that I still think about a lot: 💔💔💔 When I realized that promotion decisions are based on lots of things, and skill is just one of them, sometimes not the most important 💔💔💔 When I realized that event organizers often invite you to speak at events not because of who you are, but because they want your company's logo on their landing page 💔💔💔 When I saw that you can spend months on a campaign -- but then your work gets shelved, because the company changed direction, making your work irrelevant Sometimes I miss the idealism I had in my early career. I'm still very much a glass half full kind of person! Just one that realizes that many things don't work how you expect, and there are different games being played all around us. Did you have any moments like this?

Super excited to announce… 🚨DANCEHALL SIRENS🚨 I’ve started a new job as Senior Marketing & Comms Manager for Football Beyond Borders. With my whole chest I HATE LinkedIn 👹. It’s a strange wasteland of self-promotion, fakery, ghosting and unwarranted advice (basically corporate Hinge but without a silly, little date to reward your suffering 💔). That being said I’m about to write a SUPER LONG post about my wins this year because I very rarely celebrate my own achievements. TLDR: Had crappy spring, did some cool stuff regardless, got a dreamy job w/ a dreamy team w/ a dreamy mission and I will have a brief gloat about it below before I resume normal business of hiding my light under a bushel 🔥 1. Was made redundant earlier in the year and although being a creative between jobs is quite brat 💅🏽 entering the freelance market whilst the creative industry is on its knees was NOT A VIBE 🚫 2. Started as a freelancer. Got ghosted 👻 by exactly a million recruiters (they move madder than straight men on dating apps). 3. I spent a lot of time alone/with my cat 🐈, spiralling, completing Netflix, and reflecting on what I wanted to do next. 4. I met up with my mate Fergal for a few beers 🍻 and talked about how creatively impotent I felt. They were coordinating Jeremy Corbyn’s election campaign and suggested I get involved. A week later I was presenting the digital comms strategy that I wrote to Jezza’s campaign team. I got to strategize, advise and create some amazing content with an incredible team and be a small cog ⚙️ in the machine that secured a legendary politician his seat in Parliament. 5. I joined the My Life My Say team for a stint, pushing forward their work on engaging young people in democracy 🗳️ The MLMS team are small but hella mighty and working alongside them was a privilege and clarified that I really wanted to be doing work that remedies societal injustice for young people 💪🏽 6. I applied for Senior Marketing & Comms Manager at FBB. After a lowkey screener with Ceylon Andi Hickman and Lee Parker, I was invited to the assessment day. The assessment day turned out to be more challenging than my Oxford interview (no cap) - FBB did not come to play. I left with no idea if I was what they were looking for. The one thing I knew was I wanted that job more than anything. Two weeks after I applied, I was offered the job. MAD. I cried. A lot. A month and a bit later and I’m fully inducted, proudly kitted out in FBB merch ⚽️, buzzing with ideas for the year ahead 💡and truly grateful to be working for an organisation that cares not only about changing the lives of young people, but changing the world we live in so that every young person can thrive. Anyway, I’m starting to give myself the ick so I’ll leave this there. Well done if you read this far, the prize is having me in your life, or at least on your feed. And if you’re interested in working with FBB in any capacity then hit me up!

Can employees become the next wave of brand ambassadors? 🌟 We’re seeing an exciting trend where companies are empowering their teams to serve as influential voices for the brand. This approach goes beyond traditional ambassadorship, as employees share their insights, perspectives, and experiences directly with their networks—effectively becoming the “face” of the company. Claudia Cardinali believes that we'll see a growing trend of people being hired to serve as ambassadors for their companies—representing the brand to the world through their social media channels and unique views. By encouraging employees to create genuine, industry-specific content, companies can build trust, showcase their culture, and connect with potential clients and candidates in a more personal, impactful way. It’s inspiring to see brands across sectors, from retail to finance, recognising the true value of their employees as authentic representatives to their audiences. Do you think employee-driven content will become the new norm? Share your thoughts below! 👇 #EmployeeAdvocacy #TalentBranding #CorporateCulture #EmployeeInfluencers #BrandAmbassadors

“Would you ever go back agency-side?” is a question I’ve been getting a lot. And the answer is yes! Earlier in my career, there was a perception in agency culture that the “grass is greener” on the client-side. I like to say that the grass wasn’t greener – it was blue. Things are just so different that you have to decide which environment is the best for you. In my experience, here’s what I liked the most about agency-side and client-side roles: Agency life: ·      More growth opportunities ·      Diverse workforce and teams ·      Very nice benefits packages and company holidays Client life: ·      Decision-making power ·      9-5 work/life balance culture ·      Exposure to other parts of marketing/bussines outside of advertising I do think that the biggest constant across all experiences, however, is that your manager has the biggest impact on your work experience and well-being. And that can ultimately make/break your experience on either side of the fence. #advertising #advertisingagency #mediaagency #paidmedia