Directors should consider more than one stakeholder…Duh! Planet Price’s B-Corp journey as a start-up Last week I had the pleasure of ticking off the last box for our B Lab Certification. I’m proud to say that Planet Price is now officially a B-Corp certified, purpose-for-profit business. 🎉 It was a lot of work by the team (thanks Debbie O'Byrne, MBA and Rebecca O'Byrne!) to develop the framework and policies that support our goals of being an ethical, well-governed, socially and environmentally responsible and financially successful business. We wanted to do this early in our journey as I’ve seen too many start-ups miss the opportunity of becoming a B-Corp because they were told that it is too hard or “not a priority at this time”. Not a priority to have a purpose for all of our hard work…really? If you’re not familiar with the B-Corp process, as well as scoring more than 80 out of 160 on their scoreboard, you also have to incorporate the following statement into your constitution: Directors must consider stakeholders in their decision-making (“Stakeholder Clause”): In discharging their duties under this constitution, the Corporations Act (2001) and the general law, the directors of the Company: Will include in their consideration the following factors: 🌱 the likely consequences of any decision or act of the company in the long term 🌱 the interests of the company’s employees 🌱 the need to foster the company’s business relationships with suppliers, customers and others 🌱 the impact of the company’s operations on the community and the environment 🌱 the desirability of the company maintaining a reputation for high standards of business conduct 🌱 the interests of the members of the company 🌱 the ability of the company to create an overall positive impact on society and the environment 🌱 the need not to give priority to a particular factor referred to in this paragraph over any other factor included in this paragraph or otherwise. It’s a little bit wordy, but essentially it says that Directors should consider multiple stakeholders when making decisions. Not just shareholders. Customers, employees, suppliers, community and (of course) the environment. This seems obvious to me, and shouldn’t be controversial, but it seems that shareholder primacy over stakeholder value has become hard-wired into our economic system. My intuition tells me that businesses that ignore other stakeholders will ultimately also fail their shareholders in the medium to long term. Planet Price is blessed to have investors who understand this idea and support the ethos we are building. I think that Planet Price | BCorp becoming a B-Corp will turn out to be one of our best decisions… I’d love to hear from any other B-Corp businesses about their journey! #bcorp #planetprice #purpose #stakeholdervalue
Well done Andy! Amazing work by the team!
Congrats! That is big news for you as I know what goes on behind the scenes to get you there.
Tremendous, Andy 👍🏽
Congrats Andy! B-corp certification is great testament to Planet Price's ethos.
Kudos Andy, great achievement!
Great work team!
Congratulations - quite the achievement. B-Corp status definitely shows action underneath intent.
Congratulations to you and your team. It's a long, collaborative effort, and worth every moment
Founder & Investor @Prtnr
4moGreat work Andy Hill Debbie O'Byrne, MBA Rebecca O'Byrne! I fully support and invested in Planet Price | B Corp because of your commitment to helping your customers be better stewards of our environment and the other planetary boundaries. Your step to become a #bcorp is a testament to the culture of your company and your determination to make a sustained positive impact for people and the planet. Our team at Prtnr are excited to be on this journey with you.