Andres Leguizamon’s Post

As Black Friday and Cyber Monday approach, is your brand ready to make an impact? 📺This week Andres explores how TV advertising drives awareness, fuels excitement, and boosts sales during these high-stakes shopping days. From reaching broad audiences to complementing digital campaigns, TV remains a holiday powerhouse for brands looking to stand out. Read on for key trends, insights, and success stories that show why TV advertising is essential for holiday campaigns! #BlackFriday #CyberMonday #TVAdvertising #HolidayMarketing

Like many of you, I have worked in addressable advertising for over a decade. Programmatic has massively revolutionized how we think about integrated planning and media optimization. However, as much as there has been promise, it hasn't come without issues, including fraud. This is even more prevalent and exacerbated in high CPM environments like ConnectedTV. This is mainly due to SIVT (Sophisticated Invalid Traffic) and or Device Spoofing via SSAI (Server Side Ad Insertion) hijacking. There have been many advancements in attacking these fraudsters head-on. Still, one of the most significant ways to mitigate the above is buying Publisher Direct inventory, which helps to circumvent many of the challenges DSPs face today through programmatic Connected TV supply paths. While optimizing supply paths is one vital element in the equation, shifting your integrated video measurement approach to a performance outcomes mindset is ESSENTIAL. Implementing the above dual-headed strategy of buying Publisher Direct with a hyper-focus on incrementality ensures that you purchase real humans (spots) that verify the authentic efficacy of your media mix. Fortunately, Tatari has been championing direct execution & an outcome-based mentality since our inception. If you want to hear more about how we are fortifying our partners against fraudsters, please DM me. Don't let fraud drain your advertising budget. Dive into the full story here: https://lnkd.in/gdq_cgpE #connectedtv #convergenttv #performancetv #streamingtv #tvadvertising #ctv #ctvadvertising

A quick sync on CTV ad fraud🚨 Connected TV advertising is gaining significant traction, but as with any evolving space, challenges like ad fraud persist. While CTV ad fraud exists, it’s worth mentioning that it’s considerably less prevalent than in traditional CPC campaigns. To give you some perspective: CTV ad fraud impacts about 1.3% of total ad spend. Contrast that with the 10.3% typically seen in traditional CPC models, and the difference is clear. So, where does this fraud come from? One of the major culprits is open exchanges. 🔓 The Risk of Open Exchanges: Open exchanges are often the Wild West of digital advertising—anyone can buy and sell inventory, which unfortunately opens the door to a range of vulnerabilities. Fraudsters can easily exploit these platforms by selling fake or low-quality impressions, using traffic spoofing, and deploying other deceptive tactics. Advertisers are left with inflated metrics, wasted budgets, and, ultimately, skewed data that’s difficult to trust. This is where MNTN truly stands out. Their approach isn’t just about combating fraud—it’s about setting a new standard: 💡Direct Publisher Relationships: MNTN avoids the pitfalls of open exchanges by forging direct relationships with publishers. This ensures that your ads are placed in credible, high-quality environments, reducing the risk of fraud. 📊 Living Room Quality Private Marketplace (PMP): MNTN’s PMP offers access to premium inventory, ensuring your ads reach the right audience through trusted channels. This level of curation enhances both transparency and accountability. 🕵️♂️ Transparent Reporting: With Cross-Device Verified Visits technology, MNTN provides comprehensive visibility into the performance of your ads. This transparency is crucial for accurately assessing ROI and quickly identifying any irregularities. 💡 Preferred Pricing and Accountability: By avoiding open exchanges, MNTN delivers clear pricing and reliable results, ensuring that your ad spend is both efficient and effective. The key takeaway? CTV is soooo genius for Performance Marketers, and with MNTN’s robust approach, you can trust that your investment is protected and optimized. I’d love to hear what you think in the comments. How are you addressing ad fraud in your campaigns? #CTV #AdFraud #DigitalMarketing #ConnectedTV #AdTech #Transparency #MNTN #Innovation #PerformanceMarketing

There is one very clear result of a well-planned and executed advertising campaign: PROFITABILITY In our latest article, we take a look at some of the best campaigns we've ever seen...so far 😉 https://lnkd.in/di_Ni2dQ #advertisingandmarketing #media #tv #productplacement

The collaboration between InfoSum and DIRECTV Advertising demonstrates the industry's shift towards privacy-focused advertising solutions, aligning with the importance of cross-web clickstream data for ethical marketing. Cross-web clickstream data, by offering detailed insights without compromising privacy, complements this privacy-first approach. For more on leveraging such data responsibly, the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai is a vital resource.

The collaboration between InfoSum and DIRECTV Advertising demonstrates the industry's shift towards privacy-focused advertising solutions, aligning with the importance of cross-web clickstream data for ethical marketing. Cross-web clickstream data, by offering detailed insights without compromising privacy, complements this privacy-first approach. For more on leveraging such data responsibly, the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai is a vital resource.

Connected TV advertising offers many opportunities, but it also comes with risks. Learn how to make the most of CTV while prioritizing brand safety. https://ow.ly/G6gS50Tl6Pv

In our recent study, 46% of all brand marketers say they are concerned with CTV Ad Fraud, lack of Transparency and Trust. What steps should be taken to combat duplication, invalid traffic and wastage to outlaw bad actors in order to improve the brand of connected TV advertising? Your thoughts?💡 #safety

The Demand-side paid media war is officially raging. And there's plenty of money at stake: U.S. programmatic display advertising is expected to increase 16% to $157 billion in 2024, according to eMarketer, and U.S. connected TV #programmatic video #advertising is expected to generate $24 billion in 2024, up 23% year over year. With so much money up for grabs, you can bank on the big players (The Trade Desk, Google, Amazon) to scrap it out. That's probably good for #marketers as competition will drive innovation and lower prices. But with so many unknowns, the #DSP industry experts will be our guiding lights through the battles to come. https://lnkd.in/gguqHfdg