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Although upper funnel tactics like social and TV don't see immediate returns, their impact on lower funnel tactics and growth in brand awareness are undeniable. Although brand awareness and consideration are important all year, it's especially important ahead of cyber 5 to drive future orders during key periods - what upper funnel ad has resonated with you recently? #digitalmarketing #advertiseacrossthefunnel #socialcommerce #brandawareness #cyber5 #BFCM

The DoubleVerify guide outlines four key pillars: brand safety, viewability, fraud prevention, and targeting accuracy #digitaladvertising #digitalmarketing https://lnkd.in/gv9rM5iH

Insider Q: Ad Radius Suggestion: In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.  Here’s a question from last month that retailers were buzzing about:  Retailer Question:  I would appreciate suggestions. In our new location, there are many high-rise condos […] The post Insider Q: Ad Radius Suggestion appeared first on Crystal Media. https://lnkd.in/gfyCjKSZ #FacebookAds #AwarenessAds #MostRecentAds ⬡ crystalmediaco.com

🛡️ 𝗦𝗵𝗶𝗲𝗹𝗱 𝗬𝗼𝘂𝗿 𝗔𝗱𝘀 𝗳𝗿𝗼𝗺 𝗙𝗿𝗮𝘂𝗱 𝘄𝗶𝘁𝗵 𝗗𝗢𝗢𝗛! 🚀 Tired of ad fraud eating away at your budget? Enter Digital Out-of-Home (DOOH) advertising! 🌟 Ad Fraud Statistics: 💸 $100 billion lost globally to ad fraud in 2023—a staggering 19% increase from the previous year! For every $3 spent on digital ads, $1 vanishes into the abyss of fraud. 📉 Fraudulent traffic rates? A hefty 5.9% in 2022, with Android and iOS devices clocking in at 31% and 25%, respectively. DOOH Advertising Statistics: 📈 DOOH's share in the global OOH advertising market hit one-third in 2022, with revenues expected to soar past $13 billion in 2023—over 20% growth from 2019! 💡 Why the buzz? DOOH campaigns are up to 47% more effective than traditional OOH ads, with a jaw-dropping 88% recall rate among consumers .🔍 Transparent: What you see is what you get—no sneaky bots or fake clicks here! 📊 Verified Performance: Get real-time reports on when and where your ad was seen. 🎯 Engaging: Engage real-world audiences with eye-catching displays. 🛡️ Trustworthy: Build brand credibility by avoiding shady online spaces. Say goodbye to ad fraud worries and hello to impactful, fraud-free advertising! 💪 Look no further than DOOH! Connect with us at [email protected] #DOOH #AdFraud #TransparentAds #dolphinooh #OOH #doohadvertising

#Advertisers are spending more and more on retail media networks -- the advertising platforms run by companies like Amazon, Walmart and others. Billions of dollars are pouring into these platforms, and its only expected to increase in coming years. -This comes as #tech #data privacy regulations are shaking up digital advertising. The ads seen on screens in stores, at gas pumps, on social media, apps, and other places allow for a lot of first-party consumer data. -Meanwhile, traditional TV advertising continues to lag, even with some improvement this past quarter, and digital and streaming ad spending is taking a bigger chunk of the pie. Read my story today on CNBC:

Again.... another Online Ad fraud. Great work by Adalytics. Uncovering that Forbes has been misleading major advertisers. Campaigns that were supposed to run on Forbes' primary site were instead diverted to a "clone site", which hosts over 200 ads per page—far exceeding the 3-10 ads on the main site. This strategy significantly boosted Forbes' revenue at the cost of ad visibility and efficacy. Prominent companies like Microsoft, The Walt Disney Company, and Mercedes-Benz AG-Benz, as well as major agencies such as WPP and Omnicom Media Group, were among those misled. Or failed to see or didn't want to see? This incident, highlighted by The Wall Street Journal, again brings to light the shitty practices in digital advertising. What still surprises and frustrates me is that the companies that were misled are expected to have some checks and balance in place. Or are at least spending money in their tech stack to check this. It is so bad for the Ad landscape to continuously have these kinds of frauds. #Advertising #DigitalMarketing #Forbes #Transparency

Wow, this is a game-changer for the advertising world! Chase just launched Chase Media Solutions, the first-ever bank-led media platform. Here's the scoop: • Chase Media Solutions lets advertisers send targeted promos to Chase's 80 million financial customers • They acquired Figg, a transaction-based digital advertising platform, to make this happen • Chase has a big advantage over other retail media networks - transactional first-party data across various retailers and businesses • This gives them unparalleled insights into consumer spending behavior • Early adopters like Air Canada and Whataburger are already seeing great results from 30-day campaigns I'm excited to see how this shakes up the industry and opens up new opportunities for personalized advertising. Check out the full article on Search Engine Land: "Chase launches first bank-led media network" https://lnkd.in/enNx9rAG Happy Saturday! Let me know your thoughts. Casey Jones #ChaseBankMediaNetwork #DigitalAdvertising #ConsumerInsights #RetailMediaNetworks #MarketingInnovation

The focus for retail media networks is shifting from onsite advertising to the offsite world, an area that retail media networks execs view as a swing at the big leagues. Still, the risk for networks looking to broaden their appeal could be significant: 

Did you know that Super Bowl LVIII set a viewership record for the second consecutive year, drawing 123.4M across platforms? Let’s dive into a few #insights for #CPG advertising, based on campaigns from the Super Bowl. https://lnkd.in/ecatkDG2

The collaboration between InfoSum and DIRECTV Advertising demonstrates the industry's shift towards privacy-focused advertising solutions, aligning with the importance of cross-web clickstream data for ethical marketing. Cross-web clickstream data, by offering detailed insights without compromising privacy, complements this privacy-first approach. For more on leveraging such data responsibly, the Consumer Data Types Cheat Sheet at https://www.voxtrack.ai is a vital resource.