Godspeed MINI! After 13 incredible years with #MINI, I’m embarking on a new adventure. Every day with this brand has been an extraordinary journey, and it's been an honor to be part of a team that constantly pushes the boundaries of creativity and innovation. I'm deeply grateful for the trust that allowed me to bring numerous April Fool's jokes to life—some of which became a reality. This includes the 2012 rooftop tent on a MINI, long before sleeping on your car became a trend. We also secured MINI’s first podiums and a class victory for John Cooper Works at the 24h Nürburgring race in 2023 and 2024. And let’s not forget the first prototype of the all-electric MINI Convertible in 2022, which started as a homemade project and became a reality with a limited production run. A heartfelt thank you to every colleague who walked this path with me and each Head of the MINI brand I had the pleasure to work with. Your leadership and belief in our vision made everything we accomplished possible. To my team—I’m incredibly proud of what we’ve built together. As I pass the torch to Micaela Sandstede, I do so with confidence and optimism. Mica will carry forward the MINI spirit with the same passion and dedication. I hope she receives the same incredible support that you’ve given me. I’m not just taking memories with me, but also a few special cars that will let me enjoy MINI for years to come. Thank you all for being a part of my MINI journey. This brand will always hold a special place in my heart. Here’s to the next adventure—both for me and for MINI! 🚗 Kay Segler Sebastian Mackensen Bernd Koerber Stefanie Wurst Dominik Schaidnagel Julian Kisch Franziska Liebert
Thank you, Andreas... Thank you for keeping the underdog Cooper racing spirit alive. Thank you for making things happen that otherwise wouldn't. Thank you for bringing us back to the Green Hell and winning our first ever 24 Hour race, against all odds. But most of all, thank you for being a great bloke! The memories from Nürburg will stay with us forever!
A bit late to the party, but it was a great pleasure, every time we met!
You should write a book about the MINI stories. Especially about the first years when MINI conquered market by market. About our importers and dealers who nurtured the brand and made it successful. About the press which sometimes doubted the stamina of MINI. Andreas you helped to clear doubts. It was a pleasure to work with you
Wow Andreas! You dealt with five different Heads of the MINI Business, and three generations of MINI Products, and countless stories, changes, strategies, launches etc. What a great story that is, your own personal MINI story. Was always great working with you! All the best, stay cool, Sebastian
There are many stories but I have a favorite example of your work and style. The MINI Countryman powered by X-raid was not only a great PR impulse but an exceptional product execution in one entrepreneurial effort. Keep taking risks in your next story! Cheers, Patrick
…so much passion for the brand 🔥. Thx Andreas for your dedication and the mutual work on the communication of the #NewMINIFamily through the Media House last year. New doors will open up for you 🧡, I’m pretty sure…
Hola Andreas, te deseo todo lo mejor para tu futuro. Aun tuvimos el uno o otro thema con los vehiculos siempre hemos encontrado una solución (FFM, Lisboa y sitges). Gracias por todo. Saludos desde Shanghai y la próxima cuando nos veremos tomamos juntos el champán 😉 que perdiste en la última apuesta este año Daniela
I will miss you. It was amazing working with you. Lots of great memories, lots of great trips and definitely lots of MINI fun and wild adventures in Sweden and Peru. Will see you soon :)
MINI is about stories. It’s about people that believe in and truly care about the brand - unconventional ideas realized in the MINI way. You are such a person and you created many MINI stories and above all you are a great guy to spend time with in a fireside chat. Thank you Andreas, I really liked working with you…but hope we anyway meet soon again