Andrea Montreuil’s Post

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Global frozen dessert business ecosystem | Strategic Sourcing Expert

#learning and #sharing with the #icecream industry: For those who still don't believe that retail private label brands are not a threat. "Our Publix Premium ice cream and limited-edition flavors will keep you cool all summer long. Get a sneak peek of our flavors touring this summer. Whether you want something rich and sweet or bright and refreshing, there’s a flavor for everyone," https://lnkd.in/e93kiX69 _______________________ Did you like this post? -  Share it forward Want to see more? -  Follow and connect with me #icecream #food #foodandbeverageindustry #foodinnovation #frozenfood #dessert #desserts #treats #sweets #dairyproducts #businessstrategy #foodtrends #flavors #marketingstrategy #foodie #cpgbrands #cpgindustry #branding #experientialmarketing #brandactivation #tasting #sampling

A Publix Ice Cream Truck Is Coming to South Florida This Summer

A Publix Ice Cream Truck Is Coming to South Florida This Summer

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Amaury Marescaux

Director @ Unilever || Sales & Marketing || Strategy & Operations || P&L ownership || Lead with passion & resilience

5mo

Thanks for sharing Andrea Montreuil ! I wouldn’t necessarily label it as a threat as the interplay between brands and private labels is more nuanced than an either-or scenario. However I fully agree that private labels are offering an appealing proposition to the consumers. Even without such nice out-of-home experiences, private labels have gained significant market share - up to 60% in certain European markets.

Rubaiya Islam

Logo and Branding Designer, Social media post Designer, Print design Designer (raphixdsgn)

5mo

Innovative!

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