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Innovative!
Director @ Unilever || Sales & Marketing || Strategy & Operations || P&L ownership || Lead with passion & resilience
5moThanks for sharing Andrea Montreuil ! I wouldn’t necessarily label it as a threat as the interplay between brands and private labels is more nuanced than an either-or scenario. However I fully agree that private labels are offering an appealing proposition to the consumers. Even without such nice out-of-home experiences, private labels have gained significant market share - up to 60% in certain European markets.