Personality Plates’ Post

Check out what our Women in Business course attendee, Becki Higgins, has done with her knowledge from one of our workshops!

Not on our watch! Age won't define us. We're flipping the script on stereotypes about women over fifty. Our show, celebrates the incredible stories of trailblazing women. Check out the latest episode here: http://bit.ly/This-Age #ThisAge #TrailblazingWomen"

I’ve been following recent discussions on here about gendered ageism with interest, given my recent work with women-owned distillery Mothers Ruined Gin. Critics like Visible Inc have been pointing out the paucity of midlife women in advertising, despite the fact women 45+ are a massive and growing consumer market. Yes, we get ads showing older women doing care work, but how often do we see women with greying hair and wrinkled faces kicking back and enjoying a cocktail? That advertisers and the clients they work for are missing a trick was really brought home to me when I looked around the room at our Spooks & Spirits gin tasting last week. 85 per cent of the attendees were women, and I’d say the youngest would have been in their 30s. Distillers Dr Helen Gower and Dr Jo Davy tell me the gender mix accurately reflects of the international gin market these days, with the biggest consumer growth among midlife and older women (I count myself as one of them 🍸 ) Yet, look at most gin advertising and it still skews male, and towards a younger demographic. Women 45+ are invisible, despite being the biggest sector of the market! I suspect the same is probably true for a lot of other consumer products, like computers, cars, sports gear or wine. Once you see it (or fail to see it, as is the case with the elusive older woman), the gendered ageism is impossible to ignore. What can we do to create change? Engaging with the research on gender (not just in advertising but on the pension gap and other issues as well) is a start. I'm also making more conscious choices to give my money and loyalty to ethical brands that embrace rather than erase my aging humanity.

Happy Mother's Day to the women who inspire us every day with their love, wisdom, and strength. Today is all about you! May your day be filled with joy, laughter, and all the love you give to others. 💐💖 #DigitalMarketing #MarketingStrategy #SocialMediaMarketing #OnlineAdvertising #DigitalStrategy #ContentMarketing #BrandBuilding #CreativeCampaigns #DigitalAgency #customerengagementsolutions

What can men do to dignify women in their circle of influence? Doug Heulitt and I discuss this in this short clip from Episode 8 of The Sheepdog Brotherhood. The full episode will be available early next week!

It's 2024 and I still hear this when it comes to women running for office, especially women of color. "Well I'd like to vote for her but I'm not sure other folks are ready for her as a candidate" Oh really? Well we're never going to find out if you don't give her a chance. You've might've seen when there are great women candidates (especially women of color) in an multi way election, then a man jumps into the race, for all the talk about "supporting women candidates when all candidates are equal in experience" the voters flock to supporting the man, even when he has LESS experience? The Barbara Lee Foundation, that my guest Amanda H. leads, has a phrase for that phenomenon, as well as other research on the challenges women, especially women of color face when running for office. 🎙️We talk about how can women candidates can be themselves even with the systemic bias baked into the electoral process and voters. 🎙️We talk about what staff working for women candidates and electeds can do to support them when dealing with the media 🎙️ We talk about how women candidates can effectively bypass a lot of race, gender, and other biases to still get elected to office with a few changes in tactics. If you believe in a progressive reflective democracy for the US, and how supporting more women particularly progressive women of color will get us there. You'll enjoy this week's episode #WomeninPolitics #Podcast #WomenofColorLead

Women deserve more than a month! 8 ways to celebrate women All Year Long... 1. Watch women's sports! 2. Dress as your favorite woman of inspiration for Halloween. 3. Get in the habit of thanking the women who have lifted you up. 4. Hit a women-owned restaurant and see a movie by a female filmmaker on opening weekend.  5. Celebrate your women friends' work wins! 6. Go to the doctor - seriously, a woman's health is very complicated and changes year to year. Get in the habit of good health. 7. Volunteer with women-led organizations and/or organizations that help women succeed. 8. Start a book club that highlights women's authors. Learn our strength...one damn day at a time! #StrongIsTheNewPretty

🌟 Ending Women's History Month and Time to Watch Some TV! 🌟 Conveniently, Women’s History Month ends over a weekend, and many had a short workday today in observance of Good Friday.  I have enjoyed reading the tributes on all the social platforms this month.  I also stumbled upon a fabulous television show about a woman I knew nothing about!  Noelle "Nolly" Gordon, whose story is beautifully portrayed in the PBS Masterpiece show about her life struck my interest for a host of reasons. Her journey embodies the resilience, creativity, and innovation that women have brought to every corner of society.  And getting fired at the pinnacle of her career after 18 years on a successful show because some man was rubbed the wrong way. I will link the show in the comments below since LinkedIn does not like me taking you off the page!  But Nolly's story is just one among countless others that often go unnoticed. Unknown to me, Nolly was the model used in 1938 to test color television sets.  Even the fabulous book by Jennifer Keishin Armstrong, "When Women Invented Television", missed Nolly's long and impactful career.  Jennifer’s book dove deep into the overlooked history of women who played pivotal roles in shaping the television industry as we know it today, but I realized after seeing the PBS series that Jennifer’s book was US-centric.  “Nolly” shows, yet again, that women have always been at the forefront of major cultural changes, yet their contributions have too often been sidelined or forgotten. As we celebrate the close of Women's History Month, let's commit to continually look for and amplifying these stories and ensuring that the achievements of women are not only acknowledged but celebrated and honored. Let's continue to push for a world where women's voices are heard, their talents recognized, and their impact acknowledged in every sphere of life. Together, let's strive for progress, equality, and a future where every woman can thrive. #WomensHistoryMonth #VegasPBS #NollyGordon #WhenWomenInventedTelevision #CelebratingWomen #Empowerment #GenderEquality #Innovation

Reposting this powerful quote a week and a half after returning from maternity leave. I had my children 13 years apart. The birth of my first son resulted in a missed promotion. While I was fortunate to take leave, I was away during a critical business change and someone else stepped-up. Fast forward, after the birth of my second son, my husband and I are fortunate to work for organizations that support family leave and are sharing time away, resulting in a shorter gap for me and bonding for each of us. Neither of us takes for granted how fortunate we are for these circumstances. The U.S. workplace has come a long way in supporting families, but we have a long way to go. About 40 percent of women working in the U.S. don't qualify for FMLA and just over 20 percent qualify for paid leave. These statistics don't address the need to balance lack of child care options, the disproportionate cost of child care that pushes many woman from the workplace, and the gap created for women caring for aging family. It's time for systemic reform. As we wait for policy and solutions to catch-up, remember to role model change, advocate for better policy with your employer, and make the choices that are best for your family because there isn't a solution that works for everyone.