American Dream Media (American Dream TV)’s Post

The Rise of FAST Originals FAST (Free Ad-Supported TV) is the new frontier for unscripted formats. Networks are creating low-cost reality and game shows tailored for FAST platforms. The result? Short, snappy formats that feed an always-on audience. Could your next pitch be the perfect FAST hit? FASTChannels #StreamingTrends #TVFormatsOnDemand

Should be an interesting session on the power of Local!

Do you want to learn about leveraging the precision of streaming and the scale of broadcast to drive stronger community connections? What is the best way to maximize the reach and impact of brand messaging in local markets? If you are interested, register today!

When do you schedule appointment viewing on linear/legacy TV? If I had to bet, I'd say it's live sports, local news, or tent pole events (Oscars, Grammy's, etc.). That's certainly a strategy we used back in the TV buying days for attentive viewership, but it's even more relevant now with the share of time spent streaming overtaking linear viewership. We at Oodle.io are bullish on negotiating private marketplace buys directly with national networks for live CTV inventory within premium content. Currently, we have clients all over March Madness CTV, and with record viewership, it certainly won't bust any ratings brackets! #oodle #digitaladvertising #CTV

✅🖥️ Variety (10/31): “There are just too many channels,” said an NBCU exec in 2016, after the company had scuttled Style and G4. Also gone: Esquire, Cloo and Chiller. In 2021, NBCU raised eyebrows by announcing plans to close NBCSN — a sports network! The theory: sports broadcasts would bolster the NBC broadcast network, the USA cable channel and the Peacock streaming service (Narrator: “They have.”). It’s no secret that stand-alone cable networks have become complex but toxic assets in the modern media lineup. They continue to generate millions in advertising and distribution revenue, but they require millions in content spend to keep up their ratings at the exact moment that many of their viewers are moving to streaming services. Disney’s FX, for example, was long known for offering signature dramas and edgy series, which it doled out one episode a week at specific times of the year that often synced up with the needs of its producers. Now, most people think of “The Bear,” a current FX favorite, as something more tied to Hulu, the streaming service owned by parent Walt Disney Co. NBCU’s current cable properties aren’t all running full steam ahead. The Universal Kids network has never scaled the heights the company planned when it acquired DreamWorks Animation for $3.89B. Indeed, NBCU might have been better off keeping the outlet under its previous moniker, Sprout, when it was designed to appeal to preschoolers and their parents. Oxygen, once a network created to appeal to female audiences, is more or less a cookie-cutter true-crime outlet in which rivals have a stronger perch. But there are still some good businesses to be found. MSNBC and CNBC have die-hard audiences, and USA, though no longer known as the home for “blue-sky” dramas such as “Burn Notice” or “White Collar,” still brings in sizable crowds with sports and the return of “WWE SmackDown.” Bravo has cultivated a die-hard fan club of people who want to scoop up every detail of whatever edition of “Real Housewives” is on the schedule.” ⬇️ #cabletv #upfronts #cordcutting #ctv #streaming #ott #avod #tvos https://lnkd.in/exaG6Nhu

If your a media owner and interested in how LoopMe can help you monetize your CTV inventory give me a shout.

Real talk: it's hard to understand where the value lies in media these days for both consumers and advertisers. That's why I'm so excited to be moderating The CTV vs. MOBILE Debate at #StreamingMediaNYC on May 20 In the user-centric media era (coined by Evan Shapīro), where viewers want content on their terms, there's a blurry line between mobile viewing and CTV. So where should programmers and advertisers focus their attention? This debate-style panel with an all-star cast of industry leaders will attempt to answer the make or break questions facing our industry as we try to keep up with shifting consumer behavior. If you'd like to attend the #StreamingMediaNYC conference, you can use the discount code GoUpstream for full access! If you haven't already, give our panelists a follow. See you in NYC! --> Kent Rees (Sling TV) --> Dallas Lawrence (Telly TV) --> Hedvig Arnet (Vevo) --> Steve Crombie (Totem Network) Date & Time: May 20, 3:30PM #media #content #streaming #NYC

I'm finding lots of comparisons across industries as I work this quarter with leaders in streaming and broadcasting as well as events and trade shows. The overlap is content — how do we distribute it, personalize it, segment it, improve it and get more of it? #Eventprofs deal with the issue in this clip, too: how can we make the experience better and easier so people will pay more and keep coming back?

💥The future of sports entertainment has arrived! AI and a modern network infrastructure are at the heart of the action. 📣It is urgent for #venues 🏟️ to modernize their networks to stay ahead of the curve and remain competitive and transforming the way we experience event day. 📌Driving innovation and creative solutions to enhance fan experiences, streamline stadium operations, and chart unprecedented paths to revenue generations.📈 Extreme Networks JT Tech Inc we know the way 🦾Eloïs #Technology #SportsData #SportsBetting #FutureOfSports #SportsAnalytics #sportstech #analytics #data

TBI took the pulse of more than 25 distribution companies to find out how they are finding their footing on this shifting ground and what the next 12 months have in store. #TVIndustry #LondonTVScreenings #TVContent #TelevisionBusiness #TVMarket #TVProduction #TVShows #ContentDistribution #TVDeals #IndustryInsights