About
Dallas Lawrence is a seasoned executive counselor with extensive experience supporting…
Articles by Dallas
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Looking forward to an engaging discussion on the future of connected television (can we just say tv now?) tomorrow led by the always great Alan Wolk!
Looking forward to an engaging discussion on the future of connected television (can we just say tv now?) tomorrow led by the always great Alan Wolk!
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We’re bringing the smartest TV to the world’s biggest tech stage at CES 2025. Ready to talk game-changing innovations in TV and advertising? Let’s…
We’re bringing the smartest TV to the world’s biggest tech stage at CES 2025. Ready to talk game-changing innovations in TV and advertising? Let’s…
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The biggest innovation in tv since color is retuning to CES! If you’re in town for CES I’d love to connect and share how we’re revolutionizing tv and…
The biggest innovation in tv since color is retuning to CES! If you’re in town for CES I’d love to connect and share how we’re revolutionizing tv and…
Shared by Dallas Lawrence
Experience
Education
Publications
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Content alone is not going to win the streaming war. Here’s why
MARTECHToday
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree.
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Apple TV’s biggest news isn’t about content, it’s about screens — you can watch anywhere
VentureBeat
pple rolled out its much anticipated video-streaming service, Apple TV+, yesterday, and a cavalcade of A-List celebrity talent appeared on stage to preview shows Apple would be producing with its estimated $1 billion production budget. Yet, despite all of the celebrity sizzle, the real meat of the announcement had nothing to do with Reese Witherspoon, Jennifer Aniston, Steven Spielberg, or Oprah Winfrey. It had everything to do with Apple’s game-changing move to abandon its device strategy for…
pple rolled out its much anticipated video-streaming service, Apple TV+, yesterday, and a cavalcade of A-List celebrity talent appeared on stage to preview shows Apple would be producing with its estimated $1 billion production budget. Yet, despite all of the celebrity sizzle, the real meat of the announcement had nothing to do with Reese Witherspoon, Jennifer Aniston, Steven Spielberg, or Oprah Winfrey. It had everything to do with Apple’s game-changing move to abandon its device strategy for video streaming and bring Apple TV+ to Smart TVs everywhere as a seamlessly preinstalled built-in application.
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Reaching the elusive digitally-driven millennial consumer
Marketingland
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations.
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Mobile millennials are reshaping the consumer landscape
Internet Retailer
The Millennial generation of consumers born between 1980 and 1995 is leading a dramatic shift away from TV viewing and toward engaging in all kinds of activity on the smartphone. The shift in behavior by the first truly digital generation requires rethinking brand marketing and retail engagement strategies.
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The 2016 Electorate Has Moved Online And Mobile. Will The Campaigns Follow?
Forbes
This article is by Dallas Lawrence, senior vice president of Rubicon Project and a former member of President George W. Bush’s communications team:
Tight races in Iowa this week for both the Republican and Democratic presidential contenders officially kicked off what has already become one of the most hotly contested elections in American history. With campaigns and Super PACs set to spend more than $10 billion over the next 10 months targeting, engaging, and turning out voters, having…This article is by Dallas Lawrence, senior vice president of Rubicon Project and a former member of President George W. Bush’s communications team:
Tight races in Iowa this week for both the Republican and Democratic presidential contenders officially kicked off what has already become one of the most hotly contested elections in American history. With campaigns and Super PACs set to spend more than $10 billion over the next 10 months targeting, engaging, and turning out voters, having a complete understanding of the evolving media landscape they use to shape opinions will be critical.... -
California's Toughest And Most Important Race: Who Will Be The State's Chief School Officer?
Forbes
The campaign for California’s non-partisan Superintendent of Public Instruction is about much more than which Democrat (as both candidates are Democrats) will be elected the state’s chief school officer. It is, as a recent San Diego Union Tribune headline declared, a campaign pitting “reformer versus union” in an election with significant national implications.
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Investigating Terror in the Age of Twitter
The Wall Street Journal
In an incredibly short span of five days last week, America went from a nation under attack by terrorists to one made proud as law-enforcement agencies quickly identified the suspected Boston bombers and tracked them down. The attack, the investigation, the manhunt and the swift resolution were unprecedented. So too was the way that law enforcement employed digital tools to do its job...
Honors & Awards
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2022 Corporate Communicator Of The year
PR Daily
PR Daily honoree for PR Professional of the Year for in-house corporate communications leader category.
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Chamber of Commerce 40 under 40 Award
Greater Conejo Valley Chamber of Commerce
Honored to be recognized in the very first "40 Under Forty!" awards for a commitment to "local business leadership and to the future of California's Greater Conejo Valley."
http://www.thestreet.com/story/13550339/1/dallas-lawrence-recognized-with-chamber-of-commerce-40-under-forty-award.html -
PR Week 40 under 40 Most Influential People in PR
PR Week
40 Under 40 2013: The new trailblazers
PRWeek profiles 40 dynamic individuals under the age of 40 who are leading the charge for the next generation of communicators.
http://www.prweek.com/article/1275020/40-40-2013-new-trailblazers
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Social Media Professional of the Year
PR News
Honored to be recognized by my peers for the great work my team delivered in 2012: http://www.businesswire.com/news/home/20121203006507/en/Burson-Marsteller-Digital-Leader-Named-%E2%80%9CSocial-Media-Professional
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Crisis Manager of the Year
PR News
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United States Department of Defense Joint Civilian Service Citation Award
United States Ambassador L. Paul Bremer
Citation Accompanying Award: Dallas B. Lawrence distinguished himself by exceptional meritorious service as Coordinator, U.S. Regional Media Outreach, Coalition Provisional Authority, Baghdad, Iraq. During his tenure, Mr. Lawrence served as Coalition Press Officer for the Ministries of Education, Higher Education and Electricity where he was principally responsible for implementing a global media relations effort to effectively communicate hundreds of education and infrastructure success…
Citation Accompanying Award: Dallas B. Lawrence distinguished himself by exceptional meritorious service as Coordinator, U.S. Regional Media Outreach, Coalition Provisional Authority, Baghdad, Iraq. During his tenure, Mr. Lawrence served as Coalition Press Officer for the Ministries of Education, Higher Education and Electricity where he was principally responsible for implementing a global media relations effort to effectively communicate hundreds of education and infrastructure success stories occurring throughout Iraq. As a Coalition radio spokesperson, Mr. Lawrence effectively communicated the optimistic and hopeful message of the liberation of an oppressed people to tens of millions of Americans. As the Coalition's coordinator of U.S. Regional Media, Mr. Lawrence effectively stood up the regional media program in Iraq aggressively pursuing the implementation of procedures and practices to advance the cause of freedom and democracy throughout the nation. The singularly distinctive accomplishments of Dallas Lawrence reflect great credit upon himself, the Coalition Provisional Authority and the Department of Defense.
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Blurry eyed, but ready to rock for the Future of TV Ads Global summit in London (first time back home in 22 years!). If you are around and want to…
Blurry eyed, but ready to rock for the Future of TV Ads Global summit in London (first time back home in 22 years!). If you are around and want to…
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I am a day late for giving Tuesday but I would hope I may ask everyone to consider supporting the charitable campaign in honor Mike Shehan's son who…
I am a day late for giving Tuesday but I would hope I may ask everyone to consider supporting the charitable campaign in honor Mike Shehan's son who…
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Excited to announce our funding from Smilegate. Have really enjoyed getting to know the team in Korea! More good things to…
Excited to announce our funding from Smilegate. Have really enjoyed getting to know the team in Korea! More good things to…
Liked by Dallas Lawrence
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The day finally came 🥹 I’m happy to announce that I am now a proud Telly TV owner. As a person whose career is focused entirely on technology and…
The day finally came 🥹 I’m happy to announce that I am now a proud Telly TV owner. As a person whose career is focused entirely on technology and…
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As I reflected this past weekend on all the many blessing I am thankful for in life, I wanted to send a heartfelt thank you to all my friends…
As I reflected this past weekend on all the many blessing I am thankful for in life, I wanted to send a heartfelt thank you to all my friends…
Shared by Dallas Lawrence
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Hanging out backstage at the Hard Rock Times Square in the Stones dressing room (signed Rolling Stones tour posters), before kicking off the The TV…
Hanging out backstage at the Hard Rock Times Square in the Stones dressing room (signed Rolling Stones tour posters), before kicking off the The TV…
Liked by Dallas Lawrence
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