American Association of Wine Economists AAWE’s Post

Per Capita Wine, Beer and Spirits Consumption in Spain, 1961-2022. The amazing decline of wine and the slow ascent of beer; beer overtook wine in 2005. https://lnkd.in/dSyUTMaG

Changing Beverage Preferences in Europe 2015 v. 1990. In general, beer is growing, notably in Russia (in lieu of spirits) and Spain (in lieu of wine). Scandinavia (and Germany & Benelux) is moving toward wine; Caucasus moving from wine to spirits?

Changing Beverage Preferences in Europe 2015 vs. 1990: In general, beer is growing, notably in Russia (in lieu of spirits) and Spain (in lieu of wine). Scandinavia (and Germany & Benelux) is moving toward wine; Caucasus moving from wine to spirits?

An awful lot of reasons for the significant drop in wine consumption per capita but will anyone from the wine industry look at this and realize that something needs to change? It’s not that people around the world aren’t consuming alcohol, it is almost nothing is being done to promote wine. Watch any sporting event and you will bound to see at least beer commercials. Thumb through any upscale magazine and you’ll see advertisements for different kinds of spirits. You almost never see anything for wine. Most of the beer companies and spirits manufacturers have huge revenues. Buy almost any beer or spirits bottle today and again in 5 years and it will always taste the same but high quality wine not so. Clear and deliberate action is needed by the wine industry!

This makes it seem like wine consumption has decreased but realitynis that volume and value have increased worldwide. Also, Asia and África continue to be the frontier markets for alcohol and wine will be on the rise soon. Us brewers need to be on the look for huge changes in the need future. From supply chain to health consciousness and wellbeing, alcoholic beverages will require an evolution towards the 22nd century. It’s never too soon.

Per Capita Wine, Beer, and Spirits Consumption in Romania, 1961-2022. Romania has morphed from a wine consuming country to a beer consuming country. Per capita beer consumption has been surging, esp during the last 20 years.

Per Capita Wine, Beer, and Spirits Consumption in Romania, 1961-2022. Romania has morphed from a wine consuming country to a beer consuming country. Per capita beer consumption has been surging, esp during the last 20 years. https://lnkd.in/e-5MzbJZ

Value of U.S. Wine, Beer, and Spirits Exports, 1992-2023. 2023 values: Spirits $2,533m, Wine $1,231m, Beer $334m

How Tasting Wine Differs From Tasting Spirits - Part 1. Read the full article on the blog: https://lnkd.in/ebuUxZxF GDE SERVICES LLC

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