Amelia Dolan’s Post

There’s a lot of talk now of matching growth to ‘desire’ across social channels. I’m on this. See below a 3 min read in Marketing Week…The Coca-Cola Company taking the fore in matching desire to growth. I’m sure we’ll see this referenced in new marketing ‘bibles’ like P. Kotler if case studies are to learn from -marketing leaders such as Coca Cola, Unilever and and and… I suggest this as a leap to stay ahead of competition Customer Experience? And/or Customer Desire? #growth #desire #b2bleadgeneration #b2cleadgeneration The Coca-Cola Company MarketingWeek

I stumbled upon an intriguing article from Just Drinks that sheds light on the rising trend of "new practicality" in the consumer goods industry. This shift renews the emphasis on understanding and meeting consumers' unmet needs and desires, highlighting the importance of revamping existing products rather than always seeking new ideas. A prime example of this approach is demonstrated by companies like Olipop and Poppi. This presents a unique opportunity for consumers to revisit familiar products that have been updated to better suit their needs. Despite the advancements in technology, traditional methods still hold value, especially concerning consumer preferences. It's fascinating to witness how these timeless approaches remain relevant in today's digital era. #CPG #Marketing

🥂 The #Alcohol #eCommerce market in Europe is forecasted to exceed 12 billion euros by 2028. Is your brand leveraging the right channels at the right moments to engage Alcohol shoppers' attention? Read our guide to learn the latest trends and best practices to increase marketing effectiveness.👇 #eCommerceMarketing #AlcoholMarketing

Here's a great recap of our session with Women of the Vine & Spirits on how to lean into data and the power of personalization at scale in the beverage alcohol category. Check it out! https://lnkd.in/e-_B7QX7 Pamela Lazakis Aki Technologies Constellation Brands #personalizationatscale #beveragealcohol #adultbeverage

5 mistakes I see FMCG Brands making again and again: (a brain dump on notes from my roundtable talk at last weeks Up Fest from Up World) 1️⃣ Not talking to customers enough: - Overthinking the process - Making too many assumptions - Not willing to face reality that their customer need might be different to what they thought 2️⃣ Not finding their actual point of difference: - Heroing commodity features like taste, which should be taken as a given - Being unremarkable - Not giving people a reason to care - Not thinking enough about occasion 3️⃣ Underinvesting in top of funnel marketing: - Too much conversion focused comms - Not enough testing of different content - Not enough content that entertains & attracts - Not putting enough or the right people into making content - Being too focused on the product not the consumer and their lives 4️⃣ Struggling to find the right marketing mix for different life stages of the brand: - Not knowing when is right time to focus on different channels - Not understanding what to do pre-and post distribution 5️⃣ Not understanding the importance of incrementality when it comes to securing listings: - Do you add incremental revenue to their category (i.e. not just transfer sales from another brand to yours) - Can you bring in new shoppers to their category - Can you help them tick a box that makes them look good to their bosses - Do you have enough brand awareness to make sure your product actually moves off the shelf - Do you have a budget to put into activating in-store, be that sampling, POS, media or promo fees

𝐒𝐭𝐞𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝟐𝟎𝟐𝟒 𝐰𝐢𝐭𝐡 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐕𝐢𝐬𝐢𝐨𝐧! Here's a detailed breakdown of my professional goals for the year 2024: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: This year we are set for the grand launch of "Maza Fizzy" sparkling drink and "Cheetah" energy drink in the vibrant Pakistani beverage market. Seizing the post-MNC's product boycott opportunity, we are meticulously focusing on quality, aiming to make a significant impact in the juices and soft drink category. Get ready for an exhilarating journey! 🚀 𝐄𝐱𝐩𝐨𝐫𝐭: Embarking on an exciting global expedition to explore and understand the dynamics of international beverage markets. 2024 is dedicated to identifying opportunities, bridging gaps, and strategically expanding our footprint worldwide. A year of broadening our horizons and making our mark on the global stage! 🌍 𝐓𝐫𝐚𝐝𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: This year, our sights are set on wholesalers, retailers, and distributors., our mission is to not only boost demand but also forge robust partnerships within the supply chain. We are determined to ensure that our products reach the maximum number of consumers, building strong bridges in the intricate landscape of trade marketing. 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Last year, I took the opportunity to lead the launched of Popularfoods.pk website, revolutionizing the FMCG industry's online presence. Our focus for 2024 is on optimizing the online consumer experience. It's not just about adding another income stream but enhancing the convenience for every individual consumer. This strategic move aims to increase product trial, Product recall value, and overall demand, both in the online and retail spheres. Let's make every click count and elevate the virtual shopping journey to new heights! Here's to a year of innovation, strategic expansion, and collective success! 🚀 #2024Vision #MarketingStrategy #GlobalExpansion #EcommerceExcellence

The chart illustrates the distribution of consumer price sensitivity within the food and beverage market in Dubai, segmented into three categories: Highly Sensitive, Moderately Sensitive, and Low Sensitivity. Here’s a detailed breakdown: 1. Highly Sensitive (40%): • Characteristics: Consumers in this category are very responsive to price changes. They are likely to switch brands or products based on price fluctuations and are often on the lookout for promotions, discounts, and better deals. • Implications for Businesses: Brands targeting this segment need to focus on competitive pricing strategies, frequent promotions, and value-for-money propositions. It’s essential to communicate discounts and offers clearly to attract and retain these price-sensitive customers. 2. Moderately Sensitive (35%): • Characteristics: These consumers balance their purchasing decisions between price and other factors such as quality, brand reputation, and convenience. While they do consider price, they are not as quick to switch brands solely based on cost. • Implications for Businesses: For this segment, businesses should maintain a balance between competitive pricing and emphasizing product quality and brand values. Marketing strategies that highlight the overall value proposition, including quality and benefits, can be effective. 3. Low Sensitivity (25%): • Characteristics: Consumers with low price sensitivity place a higher emphasis on factors such as brand loyalty, product quality, and unique features rather than price. They are less likely to change their purchasing behavior based on price changes. • Implications for Businesses: Brands can focus on premium pricing strategies and invest in brand building, quality improvement, and customer loyalty programs. Communicating unique selling points, superior quality, and brand values will resonate more with this group. Key Insights: • Market Dynamics: The chart reveals that a significant portion of the market (75%) shows some degree of price sensitivity, indicating that price remains a critical factor in purchasing decisions for the majority of consumers in Dubai’s food and beverage market. • Strategy Diversification: Businesses need to adopt diversified pricing and marketing strategies to cater to different segments effectively. For instance, offering a range of products at different price points can help capture a broader audience. • Promotional Activities: Frequent promotions and discounts can be particularly effective for attracting highly price-sensitive consumers, while premium products and loyalty programs can cater to those with lower price sensitivity. Overall, understanding and addressing the varying degrees of price sensitivity can help food and beverage companies in Dubai tailor their strategies to meet consumer needs, enhance customer satisfaction, and drive market growth.

🥤 Taste: Classic, distinct flavor known globally, featuring a sweet, deep cola taste with a slight underlying spiciness. 🥤 Carbonation: Effervescent bubbles that enhance the drinking experience. 🥤 Caffeine Content: Contains caffeine, which can help increase alertness and reduce fatigue. 🥤 Variety: Available in several variants to cater to diverse tastes and dietary needs. 🥤 Packaging: Comes in various sizes and packaging options suitable for different occasions and preferences. ➡️ That's what a B2B The Coca-Cola Company advertisement would look like. LinkedIn itself is increasingly emphasizing the concept of product delusion (maybe you also saw their ads?) It says that B2B companies often fixate on the superiority of their product and its features, assuming it's the sole driver of sales. Sure, Coca-Cola has a classic, distinct flavor, but what sells it isn't just the taste—it's the branding and the emotional connection it evokes. The same principle applies to B2B products and services: Consumers gravitate toward familiarity. However, quantifying brand awareness (which results in familiarity with our brand) isn't always straightforward. Many marketing strategies are undervalued or dismissed, despite their potential impact. Here's my (and probably LinkedIn's) pro tip: Be active on LinkedIn 😉 Nothing new for most people. However, I'm still experiencing that people abandon their LinkedIn efforts because of the lack of immediate sales results. It's understandable; sometimes it's challenging to see the direct impact. But don't focus too much on immediate sales. Our efforts are very important for our long-term brand recognition and authority in the industry. Trust in the process, and the results will follow. #b2b #brandawareness #marketing

In today's crowded Beverage Alcohol market, how do you make your Brand stand out online?  By utilizing data analytics, Brands can effectively track campaign performance, understand customer behavior, and make informed Marketing decisions. This article will explore how leveraging analytics can transform your digital strategy with real-life examples and actionable insights 👇🏼 https://lnkd.in/eJcjMUJF #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMedia #DigitalMarketingAgency #Marketing #Beverage #Alcohol #MarketingStrategy #BeverageAlcohol #BevAlc #MarketingAnalytics

🚀 A must-read for the weekend!  Whether you’re a retailer, manufacturer, brand expert or marketer, our latest European Demand Signals Category Monitor, reveals the state of play in the world of private labels Vs national brands.   Covering sales of more than 175 fast moving consumer goods (#FMCG) categories and 2,000 product segments across the six largest markets in Europe (for the 12 months to end of February 2024 compared to the previous 12 month period), our report shows how, as pressure on consumer wallets continues, keeping the lid on volume growth, European retailers have joined national brands by increasing the share of promotions for more private labels.   Take a look at the full story as covered by FoodNavigator Europe - Why is the price gap between private labels and national brands narrowing? https://lnkd.in/dQmgx_wq