Murtaza Abbas’ Post

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing #Goybo

𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐒𝐚𝐥𝐞𝐬: 𝟏.𝟓 𝐂𝐫 𝐏𝐞𝐫 𝐌𝐨𝐧𝐭𝐡 𝐓𝐚𝐫𝐠𝐞𝐭 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞: 𝟏.𝟓 𝐂𝐫 (𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝟑 𝐂𝐫) 𝐏𝐞𝐫 𝐌𝐨𝐧𝐭𝐡 𝐂𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐒𝐧𝐚𝐜𝐤𝐢𝐧𝐠 𝐂𝐨𝐝𝐞: 𝐑𝐞𝐚𝐜𝐡 𝐘𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 & 𝐒𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬.. Challenges: Market Saturation: The FMCG snacking market is competitive. Increasing market share requires strategic differentiation. Price Sensitivity: Consumers are often price-sensitive, so significant price hikes might backfire. Distribution Network: Expanding reach requires strengthening distribution channels or exploring new ones. Marketing & Promotions: Effective marketing campaigns are crucial to create brand awareness and generate demand. Strategies (based on the saving example): Product Innovation: Develop new, unique snack options that cater to evolving consumer preferences (healthier, organic, etc.). Cost Optimization: Analyze production and distribution costs to identify areas for efficiency gains without compromising quality. Targeted Marketing: Identify and target specific consumer segments with focused marketing campaigns. Leverage digital marketing for wider reach. Distribution Channel Expansion: Explore new distribution channels like online marketplaces or convenience stores to reach a wider audience. Strategic Promotions: Implement strategic promotions (discounts, bundled offers) to incentivize purchase and drive sales volume. Timeframe: The timeframe to achieve a 100% sales increase depends on various factors like the effectiveness of implemented strategies and market response. A realistic timeline could be 12-24 months, but significant improvements might be seen sooner. #fmcg #marketingstrategy #salesgrowth #innovation #cpg

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing

NielsenIQ breakfast conference held on the 8th of July 2024 https://lnkd.in/dzQWf-AM Consumers are no longer brand loyal as it were but they're looking out for alternative sources of surviving and adapting. "As much as there is resilience there is a survival mood". While some multinational companies are exiting the country, new players are emerging and coming into the market and taking advantage of the big squeeze to introduce new product offerings such as flavours/variants, pack sizes and formats that will suit the current needs of the stretched consumer. Consumers are now spending more money for less or fewer volumes. Consumers are pivoting around emerging challenges to get by. These manoeuvres create green spots of opportunities that companies can harness to weather the storms ahead. Thank you for honouring our invitation. #NIQNigeria  #BreakfastconferenceAug2024 #Setourpathtogrow #Growingaroundthebigsqeezeng #newsinnigeria #newsheadlines #newsupdate #newsinnigeria #newstoday #newsheadlines #stvnews #silverbirdtv #newshub Nwachukwu Joyce Bayonle Daniel Oseni MBA Tosin Onayemi Clovis Munsense Tabitha Ndichu Faith Wanderi At NielsenIQ, we deliver a full view of the market by clearly understanding consumer buying behaviour that reveals new pathways to growth.

How are we solving real problems of Sales & growth? To find out connect with us... ProReach Sales Academy Sunil S Devdhar #Sales #Growth #Expansion #opportunties #Channels #Distribution #Sellingsmart #ProReach

The two largest grocery chains in Australia, Coles and Woolworths, have a significant impact on smaller retailers, change Australian consumer behavior, and influence pricing, technology, and product offerings.  In this Canvas8 report, I had the opportunity to talk with the Chairman and Founder of Retail Doctor Group Brian Walker, and Professor Dr Edwina Luck about how different factors in the supermarket grocery retail industry come into play with the landscape of this sector. Read the report here: https://lnkd.in/gH_CG2Uh

The consumer goods and retail playbook Only 6% of consumer goods and retail executives say their companies focus on all the right initiatives. Let's explore how industry leaders are responding to macro and industry-specific trends to create a playbook that will helps your brand thrive. - - - - #branding #marketing #cpg #food #beverage #ecommerce #growth

Can chocolate trends teach us eCommerce gold? 🍫 Loads of folks queuing for a candy bar sounds e­asy, huh? People often think tre­ndy items, such as Lindt's "Dubai chocolate," fly off the she­lves due to excite­ment alone. Guess what, just having social me­dia hype isn't the be-all, e­nd-all. FIX Dessert Chocolatier re­ally nailed this. They didn't just hop on the tre­nd, they took it further, giving it a unique spin. Showcasing the­ir regional identity and pairing it with an eComme­rce game plan really rampe­d up their sales! Through well-chose­n marketing tactics that resonate he­avily with their culture, they've­ shown what really works for eCommerce­. It proves one thing for sure: a viral hit re­quires a carefully thought-out plan to truly succee­d! How can we turn trends into long-term success? Share your thoughts! #ECommerce #MarketingStrategy #ChocolateInnovation #dubaichocolate

Boosting Brand Recognition in the Chinese Community for a Grocery Chain Introduction In the ever-evolving and competitive landscape of the grocery industry, standing out and resonating with specific cultural communities can be a daunting task. In this case study, I explore how a well-structured research methodology, combining quantitative and qualitative principles, can yield exceptional results in building brand recognition and driving shopping frequency within the Chinese community. The Challenge Our client, a grocery chain, sought to introduce its brand to the Chinese community amidst a fiercely competitive environment. The goal was to not only establish a strong brand presence but also to increase shopping frequency among this demographic. The Strategy To address this challenge, our approach was to gain deep insights into the Chinese food retail market. This included understanding the perceived brand value, food category preferences, and the key drivers influencing shopping behavior. The Objective The primary objective was to build brand recognition and drive shopping frequency among the Chinese community. To continue click: https://lnkd.in/ducNzupG #GroceryIndustryInsights #BrandRecognition #ChineseCommunityEngagement #RetailStrategy #MarketAnalysis #ConsumerResearch #EthnicMarketing #ShoppingBehavior #QuantitativeQualitative #BrandGrowth

There’s a lot of talk now of matching growth to ‘desire’ across social channels. I’m on this. See below a 3 min read in Marketing Week…The Coca-Cola Company taking the fore in matching desire to growth. I’m sure we’ll see this referenced in new marketing ‘bibles’ like P. Kotler if case studies are to learn from -marketing leaders such as Coca Cola, Unilever and and and… I suggest this as a leap to stay ahead of competition Customer Experience? And/or Customer Desire? #growth #desire #b2bleadgeneration #b2cleadgeneration The Coca-Cola Company MarketingWeek