Andrew McGuire’s Post

Name: Andrew McGuire on LinkedIn: 334 brands have signed up for this in the last four months, including… | 13 comments
Uploaded: 2024-09-23T13:00:01.884Z
Duration: 1 min 45 s
Channel: Andrew McGuire

Andrew McGuire

Creator Attention Guy | LinkedIn Strategist | Helping you convert the right attention into pipeline. Click the link in the featured section to learn more👇

2mo

334 brands have signed up for this in the last four months, including HubSpot, The Washington Post, and Clay. Here’s why you should too: The Great Ignore is real and you need a way to stand out from the noise. In today’s world: Nobody wants to be sold to. Nobody picks cold calls. Nobody clicks on ads. And your buyers are the same. They're not scrolling on Instagram. They're not searching on Google. They’re following real people. They want real connections. With humans. And David Walsh @ Limelight is the new Google for B2B. So… Here’s 4 things you should know: 𝟏/ 𝐁𝟐𝐁 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 > 𝐆𝐨𝐨𝐠𝐥𝐞/𝐌𝐞𝐭𝐚 ↳ Your audience trusts people, not pixels. ↳ Relationships trump interruptions, every time. ↳ Budgets are shifting from search and social to content creators. 𝟐/ 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 > 𝐂𝐥𝐢𝐜𝐤𝐬 ↳ 72% of buyers don’t want to talk to salespeople. ↳ Building community = building pipeline. ↳ Gen Y and Z don't click on ads. 𝟑/ 𝐇𝐮𝐦𝐚𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 > 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 ↳ Buyers crave relationships, not retargeting. ↳ They're following people, not your company page. ↳ Trust is earned through consistent value, not ad frequency. 𝟒/ 𝐅𝐨𝐮𝐧𝐝𝐞𝐫-𝐋𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 ↳ Your voice matters more than your ad budget. ↳ Leverage others' audiences to build yours. ↳ Share insights, not sales pitches. So… Be the face of your brand. Yes, YOU. Authentic voices cut through the noise. Here’s how: ↳ Sign up for Limelight. ↳ Find your B2B creator community. ↳ Speak directly to your audience -no filter. ↳ Build your personal brand -it's your biggest asset. This is the next phase of how to build pipeline. Use Limelight to combat The Great Ignore that Mark Kosoglow and the Operator team have released into the wild. It’s your cheat code.

13 Comments

Transcript

Marketing leaders, 334 brands have signed up for this in the last four months, including HubSpot, The Washington Post, and Clay. It means that your MQL's are completely useless now and a complete waste of time. Here's what you need to do instead. Sign up for Limelight. It is the new Google. David Walsh posted about this on August 20th, he's the CEO. It's fantastic to see what's happening, but leading marketing teams are recognizing that they need to move away from spending money with Google and Meta and move towards B2B influencers. Have an audience. Early adopters are recognizing this. This is by far the most powerful thing you can do with your marketing dollars is to build your next community by leveraging others. Meaning B2B content creators like a Chris Walker and Adam Robinson, a Devon Reed. Those are individuals that have built audiences that you can speak to on LinkedIn. And rather than spending your money on a Google Search console or a scrolling feed in Instagram, what you can do is. Partner with these individuals and focus on speaking to Gen. Y and Gen. Z. We all know that 72% of buyers don't want to talk to salespeople. Now what's happening is we also have buyers who don't wanna click on ads. They want to build relationships with people, humans. That means they're following people on LinkedIn that they want to hear from and who they work with and who they partner with. And that can be you, but not if you're spending all your money on Google and Facebook. Remember, this is the future. Early adopters know it and key. Marketing and marketing leaders understand this, so go sign up for Limelight and remember the B2B content creators are the future of where you're going to generate your pipeline. So do that, build your founder LED brand and just hit post.

Peter Lisoskie

CEO @berelatable.pro | Relatable accelerates trust and relationships in the Human to Human economy to create predictable customer demand and loyalty | I live in Contrarianville - want to visit?

2mo

This is a good piece on the behavioral shift that's already happened. I've been talking about this for quite awhile now and I'm glad to see you writing on this Andrew McGuire. We are no longer in the Attention Economy with lead generation. We are in the Relationship Economy with demand generation. Founders/CEO need to be front and center with interactive video. Hubspot shared a study - 70% of all consumers don't care about a company or brand as much as they want direct interaction with the Founder/CEO. Businesses need to build trust and relationships. Gartner shared a study - 84% of all B2B purchases are based on relationships even if your competitor has a better price or sales terms. No one wants to be sold. People want to buy. Limelight works for finding Creators. Relatable works for Founders/CEOs to create interactive video experiences that fit with buyer's behaviors. Here's a recent video on the 4 behavior shifts that happened and what to do about it if you want to make it as a company going forward: https://bottech.co/relatable.php?app=07e9e33f-4ad0&uid=792782&nogif=true

Shayaan Rashid

Sales Intern at Sharp Stakes | Community Leader at Illuminate Universe

2mo

334 brands signing up shows the power of B2B influencers. What’s your first step in leveraging this? Andrew McGuire

Rolan Reichel

Founder of Arrow AI | Unlocking Portfolio Value Through Strategic Marketing | Private Equity Advisor

2mo

Spot on analysis of the shifting B2B landscape. The emphasis on human connection and authentic voices resonates strongly in today's digital noise.

Gloria Mwendwa

Empowering Professionals To Build A Profitable Personal Brand| Sharing content about Career Growth, Personal Branding & Product Engineering | Tips on (How To) Regularly.

2mo

Rich information especially on what sells nowadays Andrew McGuire is right about human connection With so much tech getting into our personal life It's hard to not interact with your fellow human beings Hence its important to make sure your content Brings out a sense of human connection

David Walsh

CEO @ Limelight | A B2B Creator Partnership Platform | 3x Founder | 10+ Years in B2B SaaS

2mo

You’re speaking my language Andrew McGuire! Admittedly building in a public takes a bit of getting used to, but it’s so powerful! Thanks for following our journey and making this video. Lots more to build ⚡️

1 Reaction

Limelight

2mo

We love this! Thanks for mentioning us 🙌

1 Reaction

Seth Yakatan

Raising & Selling 📈 $1B+ Raised 💰 22 Companies Sold 🤝

2mo

WOW, I'm blown away by the numbers!!!!

Amir Syed

2mo

If Hubspot is doing it, it works ! Andrew McGuire

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