Limelight

By 2027, the creator economy will hit $500BN. Either reallocate your paid ad spend or FAIL. Every stat tells the same story… → B2B Creator Partnerships are the future of marketing. For every $1 spent on influencer marketing, B2B businesses earn avge $5.20 in return (~ Influencer Marketing Benchmark Report, 2023). 87% of B2B decision-makers prefer credible content from trusted influencers over brand messaging (~ LinkedIn B2Believe). 89% of marketers saw an ROI from influencer marketing equal to or better than other channels (~ Influencer Marketing Hub). 81% of B2B marketers said influencer marketing accelerated their buying cycle (~ Demand Gen Report, 2023). If you’re a Founder, VP of Sales, Head of Growth, CMO, etc. You’d be crazy not to harness this power to… → Scale your lead-gen → Blow up brand awareness → Reach highly engaged, relevant audiences You can invest half the budget on B2B content creators and get over 4x ROI - eliminating the need to suffer low ROAS and bid on keywords. It’s a chance to scale growth: Without the risk Without the guesswork Without the poor return on investment Brands that move now will win big! _________ Not sure where to start? We just launched a new guide to help! 📌 The Official B2B Influencer Pricing Benchmarks 2025 Want a FREE copy? 1. Like this post 2. Comment: REPORT (I'll ping it across via DM) FYI: we must be connected, so send a connection request and say "REPORT" if not.

Last week, I turned down a big potential customer. Saying "no" to revenue is scary! A Head of Growth (for a major US security firm) was intro’d to me by a current Limelight customer. So we jumped on a call to: → Chat about the future of B2B influencer marketing → Hash out their 2025 goals and marketing budget → Research B2B creators in their niche But after careful consideration (& consulting with my team)... We decided to bow out of the partnership. Why? I wasn’t 100% convinced we could deliver the B2B creators/ad space they needed for their niche. My priority is delivering for EVERY customer. I’ll only take on brands I’m sure we can knock it out of the park for 👊🏼 Weirdly, I feel proud writing this. It’s hard saying “no” when there's cash on the line (Especially at the early stages of a startup!) But it's the right call. Rather than saying “yes” to quick revenue, we’re growing consciously AND cautiously... With the right partnerships With solid product-user fit With 100% happy users This is how we’ll hit $10M ARR and RETAIN customers! 📈 No shortcuts here. P.S. Have you ever said no? Why

Launching: Influencer Pricing Benchmarks 2025 💰 Grab your FREE copy below! We collected data from 100’s of proposals and 1000’s of posts. Brands, this is your guide to B2B influencer marketing. Want it? Comment: INFLUENCER. (I’ll ping it across via DM) This 14-page bible covers: - Influencer marketing trends for 2025 - What makes a “top B2B creator” - How to optimize ROI But most importantly… It answers THIS question: → “How much does B2B influencer marketing cost?” The Limelight team have been hard at work. We’ve combined first and third-party data (with exclusive insights from 30+ advisors) The goal? To create transparency and consistency in this relatively new space. Get realistic insights into: - How much B2B influencer marketing costs - What kind of ROI you can expect to see - Practical tips for getting started This report reflects our commitment to becoming the foundational technology driving the B2B creator partnership economy. As we look to 2025, it’s clear the momentum is building and budgets for B2B creators are increasing every day. B2B influencer marketing is the future. Why? Because people follow people. We make it simple, seamless and accessible for any brand looking to accelerate their growth. This guide is a GREAT place to start. What questions do you have? Drop them below!

Proud to be a CEO to watch in 2025! 🎉 24 months ago, I was: Burned out after 10 years in SaaS Needing time off to recharge Nervous about my next step I questioned if I would find my drive again. I’d sprinted for 6 years and run out of steam. (entrepreneurship does that to you!) But in June 2023, the spark returned. After 5 months out of work... & raising my son, Cooper I decided it was time to build something ⚡ A few terrible ideas later, I began to narrow it down. I knew... - I wanted to be in B2B SaaS - I wanted to build revenue-tech - I was wasting my time doing anything else So I got to work. Today, it feels like I’m FINALLY back. Limelight is in such an exciting growth phase. We are locked in for 2025. Thank you 🙏 Pavilion This is a moment I will never forget as a Founder.

I will eventually fire my team. (If they don't leave before, that is). Why? They're too good NOT to start their own thing. When they do (hopefully not anytime soon 😅) … I’ll be their first customer! But right now? I'm building a team of intrapreneurs. (this is my $10M revenue strategy) I hire people who... Have entrepreneurial mindset Take full ownership of their results Execute at speed and stack learnings (But who aren't 'ready' to go solo just yet) And then? → I give them 100% autonomy → I encourage them to lead their function → I don't manage them; they manage themselves I don’t run Limelight. My team do. Each person is the 'Founder' of their function. They lead decision-making. They advise me on what to do. They work in a way that suits them. I don't believe in hierarchy in founding teams. Sure, one day they will leave. That's business. But my strategy will always be the same: Hire "intrapreneurs" and give them full freedom. These people will 10x your early growth.

Calling ALL 🚨 LinkedIn content creators 🚨 I have 553 brands who want to pay you 👀 I built Limelight so creators can monetize their audience... With AUTHENTIC brand partnerships! If you: - Have minimum 20K+ audience - Post thought leadership content - Want to land PAID brand partnerships This is perfect for you. (And it’s 100% FREE). So far? The value of sent proposals is $550,545. How? 👇🏼 Step 1: A creator sets up a storefront on our platform (this takes about 5-10 minutes to do) Step 2: Brands will reach out to ‘good fit’ matches (they’ll send you a sponsorship proposal) Step 3: If you like it, you can agree to work together (If not, you can negotiate your pricing) Benefits to creators? → You work with brands you like → You get paid upfront for all campaigns → You have full control over the posts you share You can also ‘apply’ to specific brand campaigns (and land paid partnerships even faster!) 100s of creators have set up storefronts... Including Awais Khan, Brianna Doe, Mark Kosoglow, Shoaib Ahmed, Daniel Disney, zoë hartsfield, Laura Erdem and more. DM me if you’re an interested creator. Let’s get you set up AND paid 💸

November was one hell of a month 🎉 Spoiler: We signed a $650M revenue brand! If you're new here... Hi I'm Dave, Co-Founder of Limelight 👋🏼 (we're entering month 9 of business) And I'm building in public… With a tiny team of 4 → My co-founder → Our designer → Our VA (who's awesome!) FYI: Limelight is a B2B Creator Partnership platform. The November stats (MoM)? 🔥 +267% MRR 🔥 +439% total $$ transactions 🔥 +1360% total proposals to creators 🔥 +325% total transactions complete 🔥 +116% applicants to live creator campaigns This month, we signed 39 NEW users! Including: Adobe, Hubspot & Demandbase. Our 'premium' offer is going down a storm (brands are paying 6 months upfront for it). In 2025, if you're NOT reallocating your ad spend... To B2B influencer marketing… You will fail. Wait there’s more… 😅 We also launched 4 NEW features: - A campaign resource hub to help activate creators - New filters to manage multi-channel campaigns - One click 'creator-campaign' matching - Automatic payment messaging Why? To make it seamless for users! Our mission? To help B2B brands: 1. Identify relevant & credible B2B creators quickly. 2. Launch multiple influencer campaigns at once. 3. Track all partnership analytics in real-time. 4. Increase spend where ROI is highest. 5. Scale their awareness & revenue. 2025 is going to be major. How do I know? Our customers want to angel invest in us! 💰 That's how much value they're seeing. We refuse to slow down. P.S. Want to explore B2B influencer marketing? I just created a FREE guide for brands. 📌 6-Step B2B Influencer Blueprint: How to grow revenue with B2B creators! Want a copy? Comment: Limelight I’ll ping it to you in a DM 🙏

Nobody reads your 60-page research report. They read John’s 250-word summary. You see John every day. On your newsfeed. He has 20-100k loyal followers on LinkedIn. He shares engaging content on niche topics. He is a thought leader in his industry. Why do people follow and trust John? → Because John has a face. → Because John has a strong POV. → Because John helps you get to know him. → Because John doesn’t use technical jargon. → Because John makes complex ideas simple. → Because John isn’t overtly ‘selling’ to his audience. John’s posts make people CARE. Way more than: → Your company’s LinkedIn posts → Your corporate whitepapers → Your annual conferences This is what the future of marketing looks like. Every brand needs a John. (Or Joanne). B2B creators will deliver the highest ROI for brands in 2025. Who agrees?

“Hire BEFORE you need to.” I disagree ❌ In 2020, it was cool to have 100+ people teams. Today? Nobody cares 🤣 It’s more IMPRESSIVE to have: → Low burn rate → High % profitability → Lean and flexible teams Fiverr, Gumroad and BrewDog made $10M revenue (with less than 10 employees each). Now all 3 are giants in their industries. Early stage startups don’t need a high headcount. More people ≠ more output Tight teams help you hit $10M revenue - faster! ✅ You make quicker decisions ✅ You solve problems more quickly ✅ You eliminate bureaucracy and admin ✅ You have a stronger sense of camaraderie ✅ You cull hierarchy and bloated management The focus is on your user, product and sales. Not managing people problems. → Hire b̶e̶f̶o̶r̶e̶ WHEN you need to! Do you agree?

If you’re a B2B brand NOT doing this... You are already 3 steps behind your competitors. → Partnering with B2B influencers What does the data say? CPM for LI paid ads is 2.7x higher than influencer marketing. 71% of CMOs increased budget for this in 2024 (Ogilvy). Brands report a 420% ROI ($5.20 for every $1 spent). Why is it so effective? 📢 Unlock access to highly engaged niche audiences 📝 Get social first content from expert B2B creators 🗣️ Hijack the trust of credible industry voices 💰 Put brand awareness & sales on steroids Look at brands like Hubspot, Clay, Webflow and Instantly. (their growth is skyrocketing right now 🔥🔥) What’s the process? Discover → Match with relevant creators in your niche Activate → book ad slots with many creators all at once Measure → set goals, view analytics and track results P.S. I’ve put together an in-depth guide for you. 📌 6-Step B2B Influencer Blueprint: How to grow revenue with B2B creators! Want a FREE copy? Comment: Limelight I’ll ping it to you in a DM 🙏