Amar - Sales and Growth Mentor’s Post

If at product level the effective coverage is maintained and secondary sales is declining then there is an issue with offtake. To fix offtake issues, deep dive to be done into marketing and trade marketing aspects

We love when a CPG industry CEO has enough conviction to "call" his/her shot! With an almost 20% share on Amazon...plus literally growing 10 times its size compared to three years ago (when he made this prediction), should you have really bet against John Fieldly that CELSIUS Holdings, Inc. would reach $2 billion in retail sales one day soon? P.S. - The energy drink brand just crossed that retail sales threshold in TTM IRI data 😲 #strategy #trends #markets #fmcg #cpg #beverages #energydrinks #sportsnutrition #convenience #supplements #wellness #innovation #productdevelopment #marketing #branding #merchandising #retailing #retail #business #businessintelligence #entrepreneurship #consultants

Building a strong brand requires a strategic plan that takes into account core concepts as well as future strategies. Thus, for a brand that is newly launched, especially in a highly competitive category like FMCG, it is important to build a clear and well-defined image right from the beginning. This includes developing and communicating clear brand values, identifying the target market, and establishing a brand equity that sets the brand apart from the rest. Concentrating on these elements, a brand can create a base for development that is sustainable and capable of change. Equally important is flexibility, which is the ability to adapt quickly to market conditions. The brand needs to be flexible enough to change its strategies depending on the consumers’ reactions and the advancements in the field. This approach ensures that Gopal Snacks can withstand challenges and continue to thrive, securing long-term growth and stability in an ever-evolving market. #GopalSnacks #GopalNamkeen #Strategy #BrandValues

As you scale your brand, really think about your channel strategy. Think about where your core customer is shopping and how you are going to get the product to the retailer. Both of these pieces need to be considered as you scale your business. Every category will need a unique strategy on where to go and how to get there. I have sold into health and wellness for five years. Grocery and frozen for at least a decade. Maybe more. Even regenerative grains into retail, bulk, and foodservice and this was before regenerative was on trend... I guess that means I am a fire starter. All of these categories will find success by partnering with different distributors or in some cases direct. I have been gifted the opportunity to work with some amazing retail partners like Kroger, Target, Natural Grocers by Vitamin Cottage, Whole Foods Market, Wegmans Food Markets, Thrivemarket Ltd, INFRA and National Co+op Grocers. Every retailer listed will require a different strategy to gain lift off shelf. There is no cookie cutter formula to growing. I challenge you to dive deep and partner as best you can as you grow. Get support along the way so that you can get oriented to the natural products system and begin to make decisions based on profitable growth. #strategy #sales #Ihavenevergrownabrandthesamewaytwice

Having your product widely available in stores doesn't guarantee success if there isn't enough demand from consumers. This is known as numeric distribution, which measures how many stores carry a product compared to the total number of outlets available. However, achieving numeric distribution isn't enough if there isn't sufficient demand from consumers. Consumer demand plays a crucial role in determining the success of a product. Even if your product is available in many stores, if consumers aren't interested in buying it, those stores won't sell enough to justify carrying your product. The stores will start to stop selling your product, leading to a decrease in its availability over time in line with the number of stores discontinuing it. Therefore, it's essential to create and maintain strong demand for your product among consumers. To boost consumer demand, businesses can employ various marketing strategies such as advertising, promotions, and creating a strong brand image. By effectively communicating the value and benefits of the product to consumers, businesses can stimulate interest and drive demand. If you agree with this message, kindly like and share with others who might find it beneficial. I’d love to hear your comment as well. #leadership #motivation #selfdevelopment #marketing #management

What's your process of predicting "the next big thing"? A prospective client recently asked us about how we approach trend forecasting...and our answer likely surprised them a bit! While examining historical/current retail sales data is important, we most often use it for validation purposes... Instead, we typically start by watching shifts in consumer behaviors that transcend the category because they drive demand. After this perspective is established, we can look for possible connections with consumer-driven areas that are emerging within the category. #strategy #trends #markets #fmcg #cpg #food #beverages #sportsnutrition #supplements #innovation #productdevelopment #marketing #branding #merchandising #retailing #retail #business #businessintelligence #entrepreneurship #consultants

🌟 Why Traditional Business is the Backbone of the Indian Market 🌟 In the diverse and dynamic Indian market, traditional businesses hold unparalleled importance. For brands in Food, FMCG, and Grocery, focusing on traditional channels is not just strategic—it's essential for sustainable growth. Here's why: 📊 The Power of Traditional Business (Numbers Speak) 1️⃣ 83% of India's FMCG sales still come from traditional channels (kirana stores, general trade) as of 2023. 2️⃣ Over 12 million kirana stores operate across India, forming the largest retail ecosystem in the world. 3️⃣ Tier II, III, and rural markets contribute to over 50% of FMCG consumption, primarily driven by traditional trade. 4️⃣ Quick commerce and e-commerce combined hold just a 7-10% share in FMCG, with growth concentrated in urban areas. 🛠️ Why Brands Need Traditional Business to Scale 🔹 Wide Reach: Traditional trade ensures brand availability in even the remotest parts of India. 🔹 Consumer Trust: Local retailers build trust, offering personalized recommendations unmatched by digital platforms. 🔹 Low Logistics Dependency: Unlike quick commerce, traditional channels leverage existing networks, reducing operational costs. 🔹 Sustained Growth: Markets like groceries and essentials see higher retention and repeated purchases through traditional setups. 📈 Why Quick Commerce & E-Commerce Alone Aren't Enough ? 🚚 Limited Penetration: Quick commerce caters mainly to urban, tech-savvy consumers, leaving rural and semi-urban markets untapped. 💰 Cost-Intensive: Scaling through e-commerce demands heavy investments in logistics, warehousing, and technology. ⏳ Sustainability Concerns: High customer acquisition costs and deep discounting models question long-term profitability. 💡 How MARKET X Helps Brands Win in the Indian Market At MARKET X, we believe that growth is a game of strategy, not chance. Just like a cricket team needs a great coach to win, your brand needs the right strategy, execution, and innovative approaches to capture the Indian market. Here’s what we bring to the table: ✅ Channel Development: Expand your presence in traditional and modern trade. ✅ RTM Expertise: Build an efficient route-to-market strategy tailored for Indian regions. ✅ Team Empowerment: Equip your sales and marketing teams with the skills to drive results. ✅ On-Ground Support: We don't just strategize—we execute with you, ensuring impact. ✅ Sustainable Growth: Integrate traditional channels with new-age platforms like quick commerce and e-commerce for omnichannel success. 🌍 Visit us at - www.market-x.co.in , and let’s take your brand to the next level in the Indian market. 🚀 Traditional Business isn’t just a channel; it’s the backbone of India’s economy. With MARKET X as your partner, you can tap into its immense potential and scale your brand where it truly matters! #MarketStrategy #FMCG #TraditionalBusiness #IndiaMarket #BusinessGrowth #Consulting #FoodAndGroceries #MarketX

𝗔𝗻 𝗠𝗕𝗔 𝘄𝗼𝗻'𝘁 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. When I first stepped into the market as an MBA grad, I thought I had all the tools - strategy, marketing, etc. But reality hit differently. Here’s what I learned: 💡 𝗟𝗲𝘀𝘀𝗼𝗻 𝟭: 𝗦𝘁𝗼𝗰𝗸 𝗥𝗼𝘁𝗮𝘁𝗶𝗼𝗻 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 If your SKUs sit too long, you're risking expired products and signaling low demand. 𝙁𝙧𝙚𝙦𝙪𝙚𝙣𝙩 𝙧𝙤𝙩𝙖𝙩𝙞𝙤𝙣 = 𝙛𝙧𝙚𝙨𝙝 𝙨𝙩𝙤𝙘𝙠 = 𝙝𝙚𝙖𝙡𝙩𝙝𝙮 𝙙𝙚𝙢𝙖𝙣𝙙. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘪𝘯𝘷𝘦𝘯𝘵𝘰𝘳𝘺 𝘧𝘳𝘦𝘴𝘩? 💡 𝗟𝗲𝘀𝘀𝗼𝗻 𝟮: 𝗦𝗞𝗨 𝗥𝗮𝗻𝗴𝗲 𝙑𝙖𝙧𝙞𝙚𝙩𝙮 𝙞𝙨 𝙣𝙤𝙣-𝙣𝙚𝙜𝙤𝙩𝙞𝙖𝙗𝙡𝙚. 𝘌𝘷𝘦𝘳 𝘣𝘦𝘦𝘯 𝘴𝘱𝘰𝘪𝘭𝘦𝘥 𝘧𝘰𝘳 𝘤𝘩𝘰𝘪𝘤𝘦? In FMCG, offering different flavors, sizes, or packaging keeps customers loyal. 𝙁𝙚𝙬𝙚𝙧 𝙤𝙥𝙩𝙞𝙤𝙣𝙨? 𝙃𝙞𝙜𝙝𝙚𝙧 𝙘𝙝𝙖𝙣𝙘𝙚 𝙩𝙝𝙚𝙮’𝙡𝙡 𝙨𝙬𝙞𝙩𝙘𝙝 𝙩𝙤 𝙖 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧. Are you offering enough choices? 💡 𝗟𝗲𝘀𝘀𝗼𝗻 𝟯: 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝘃𝘀. 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝙁𝙤𝙧𝙜𝙚𝙩 𝙗𝙧𝙖𝙣𝙙 𝙡𝙤𝙮𝙖𝙡𝙩𝙮 𝙞𝙣 𝙁𝙈𝘾𝙂. What really keeps consumers coming back? 𝙋𝙧𝙞𝙘𝙞𝙣𝙜, 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩𝙨, 𝙖𝙣𝙙 𝙤𝙛𝙛𝙚𝙧𝙨. The most competitive price wins. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘦𝘯𝘰𝘶𝘨𝘩? 💬 What’s the 𝙤𝙣𝙚 𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙠𝙚𝙚𝙥𝙨 𝙮𝙤𝙪 𝙡𝙤𝙮𝙖𝙡 𝙩𝙤 𝙖 𝙗𝙧𝙖𝙣𝙙? Let’s chat in the comments, and I’ll share 𝙝𝙤𝙬 𝙩𝙤𝙥 𝙁𝙈𝘾𝙂 𝙜𝙞𝙖𝙣𝙩𝙨 𝙖𝙧𝙚 𝙖𝙙𝙖𝙥𝙩𝙞𝙣𝙜 𝙩𝙤 𝙢𝙚𝙚𝙩 𝙩𝙝𝙤𝙨𝙚 𝙣𝙚𝙚𝙙𝙨. #MarketInsights #FMCG #MBALife #BusinessGrowth #MarketingTips

In the fast-paced world of FMCG and F&B, having a clear strategy is not just a choice—it’s a necessity for sustainable success. What I’ve come to realize is that being agile is everything. Markets change, trends shift, and consumer tastes evolve—businesses that can quickly adapt are the ones that succeed. It’s not just about responding to change; it’s about staying a step ahead. Innovation is what keeps things interesting. Whether it’s launching a new product, improving packaging, or enhancing the customer experience, fresh ideas are what keep brands exciting and relevant. At the center of it all is the customer. Building genuine relationships and really understanding their needs is what creates loyalty. It’s not just about selling a product; it’s about earning trust and offering value that keeps people coming back. And of course, none of this works without efficiency. Finding smarter ways to operate and do more with less is key in such a competitive space. It’s about delivering quality while staying cost-effective. In the end, it’s not just about keeping up with change—it’s about always improving and looking ahead to what’s next. #FMCG #FoodAndBeverage #BusinessStrategy #Innovation #CustomerFocus #Efficiency #OperationalExcellence #Leadership #Growth #SRGT

Market teaches you all & good marketter means 100MBAs