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Head of Marketing | B2B & B2C Marketer | Growth Strategist

➡️ As we near the end of 2024, one of the most significant trends this year has been the continued rise in specialty drug costs, a challenge that’s putting immense pressure on payers, risk managers, and the healthcare system at large. Back in April, Verikai sat down with Insurance Business America to discuss this trend. In the article, we explore the reasons behind the skyrocketing costs of specialty medications, emphasizing the balance between innovative treatments and the growing financial strain on the industry. This year alone, we’ve seen unprecedented growth in the use of these drugs, which has sparked critical conversations around affordability, access, and effective risk management. 🔍 Looking ahead to 2025, it’s clear that forward-thinking strategies are crucial. Predictive analytics and AI, like the solutions offered by Verikai, are game-changers in this space—enabling healthcare organizations to identify high-risk individuals earlier, reducing costs through proactive and personalized interventions. The challenge moving forward will be balancing the innovations of today with the economic realities they present. 🔗 Read the full article here: https://lnkd.in/gZYT68uC

Why are specialty drug costs increasing and what is its impact on payers and risk managers

Why are specialty drug costs increasing and what is its impact on payers and risk managers

insurancebusinessmag.com

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