Allison Betito’s Post

6 years ago I lost everything in a bar shooting that took 12 lives. I was broke, left my then life partner, walked away from a thriving career in marketing and moved back in with my mom. What's crazy about this story is that the decision to keep going didn't feel like a decision at all - it was survival. But I'm grateful for the mind numbing trauma that created a husk for the bad times and gave tremendous value to the good times. Fast forward, this week, AdBeacon launched an optimization attribution model I conceptualized. Never did I think I'd be in the business of attribution, SaaS or media buying - let alone creating an optimization model for businesses to grow profitably. But here we are, happier than ever, eyes wide open, heart full. When you lose what feels like everything, you begin to reevaluate who you are and the person you want to become. I wanted to invest in people, great concepts and to take every opportunity at full speed. Win or lose - personal or in business. So when the opportunity of AdBeacon came, we took it. What do you have to lose when you've lost it "all" and survived? That's why my leadership style and approach isn't crippled by losing, but rather laser focused on what makes sense. Building a great product that I would lead my teams to use for maximum reward. It was a simple question and statement of: Attribution platforms shouldn't just be for reporting, what if we created an attribution model that made sense for optimization? That is easy to comprehend and had proof? What if we built it for the teams executing campaigns rather than the C-suite paying the bills? What if we just took the opportunity. Well, we launched the Lighthouse Attribution Model today. The fun begins where we put gasoline on proof of concept to the masses. This moment means more to me than a model, a platform or a post, this is a step back of deep gratitude and a symbol of what can happen if you just keep moving. It's a good day.

Another valuable Growth Meetup (my third!). This time, I want to share key takeaways from a recent meetup that delved into fast shipping in product & marketing. Even though I'm more into marketing, the product parts were also very interesting (how can one live without the other?). 1. "How to speed up the release process in product management" (Joanna Jachuła) - Try with the retrospective: why didn't we deliver a product at a certain time? (Tip: brainstorm with the ideas of all the adversaries). - There are two types of people: the cathedral and the bazaar (I think I'm somewhere in between, but I tend to be the bazaar type 🤣). - Always think about the contrast between the perspectives of the different team members (Cathedral and Bazaar). 2. "Done is better than perfect: why there's a need for speed in content?" (Kinga Edwards – you literally are the speed 🚀) - Reveal your company's self-destructive tendencies. - Prioritise timely campaigns over perfection (your Black Friday campaign can't be ready for December (although maybe you're ready for next year? 😉). - It's a good alternative to create a sandbox to play in, where you can freely test different ideas and implement them later in production. - Be fearless and embrace imperfection (!). 3. "How to validate product ideas faster?" (Tomasz Pośpiech) - Generate ideas and validate them, and don't be afraid to throw away some subtasks for the sake of the whole project. - Ask yourself about the MVP (research the competition!). - Create this information loop for thorough project evaluation. - Value your users' and customers' feedback for effective validation Now let's turn the spotlight on YOU! Which one are you? Bazaar or Cathedral? 🧐 Maybe some valuable learnings about your experience in how to ship faster? 🔗 #GrowthMarketing #ProductManagement #MarketingStrategies #ShipFaster #GrowthMeetup

Celebrating One Year of Innovation and Teamwork at BuzzHub! 🎉   This anniversary week marks a significant milestone in our journey: BuzzHub's 1st Anniversary. As we reflect on the past year, it's clear that our achievements are not just milestones but stepping stones to greater innovation and success. I want to take this moment to extend my heartfelt congratulations and gratitude to every member of our incredible team. Your hard work, creativity, and dedication have been the driving force behind our progress.   🚀 Special Acknowledgements:   ● SEO Department: Your expertise in optimizing our digital presence has significantly increased our visibility, driven organic growth, and helped us reach new audiences. Your strategies and insights have been invaluable.   ● Designing Department: The creativity and vision you bring to our projects are unmatched. Your designs not only capture the essence of BuzzHub but also inspire and engage our community. You've played a crucial role in shaping our brand's identity.   ● Social Media Department: Through your efforts, BuzzHub has cultivated a vibrant and engaged online community. Your innovative campaigns and content have not only amplified our message but also fostered meaningful connections with our audience.   🌟 Company Progress:   Thanks to your collective efforts, BuzzHub has seen remarkable growth over the past year. From expanding our service offerings to entering new markets and forging impactful partnerships, we've achieved more than we could have imagined. Your resilience, adaptability, and passion have made these accomplishments possible.   As we celebrate this anniversary, let's look back with pride and forward with excitement. The journey ahead is filled with opportunities to innovate, impact, and inspire. Together, we will continue to break new ground, exceed expectations, and shape the future of our industry.   Thank you for being an integral part of BuzzHub's story. Here's to many more years of success and innovation!   #BuzzHubAnniversary #Teamwork #Innovation #ThankYou

10 years ago on September 25, 2014, I joined MediaAgility(Now Persistent). Today marks my last day at the organization and I'm proud to share with everyone that I'm leaving after having a remarkable journey, following a never ending path of continuous learning and having some incredible moments along the way. I have been fortunate to be supported by a great leadership and a smart, winning team of go getters. Rajesh built a team of mavericks where we were allowed to make a lot of mistakes and learn to grow. It's all been a mission of "Exceptional Services" Backed by a Global People First thinking. A few learnings: (1) Being agile is challenging the status quo. But it puts you a way ahead of slow competitors. (2) Culture is a very important part of working with a team. If not the most important. (3) More than timely delivery and quality, customers looks for trust in you. (4) Leadership is about knowing what everyone is doing and creating a growth environment. For me it was a team of people developing applications. (5) Vision should be aligning something which you can keep working on and never reach the end. Examples: Meaningful work, Great Customer Service, Continuous learning. (6) Be there. Always. Last two years with a greater persistent team, our learning grew even further. We worked with a diverse and bigger teams organizational structure. A short yet fantastic journey. I want to thank my closely working team members for all their support Swarraj Kulkarni, Kamal Puri, Nirdesh Chahal, Arpit Agrawal, Youdhveer Panwar, Naresh Pokhriyal, Isha Das, Gaurav Bhatia, Ambuj Chhibber, Dhruv Ahuja, Prabhpreet Singh, Aman Agarwal, Pramiti Saxena, Nilesh Chavda, John Sebastian, Pallavi Srivastava, Shubham Goel, Deepak Kumar Koshta. Plus all those whom I forgot to mention today but they know they are always in my list. no matter what. With you all, there have been many wins and many learnings. I'm pretty certain that our paths will cross. Sooner, rather than later. Now, its time to breathe a little have some fun time. Before we start a new chapter after having put a serious thought in.

I hit 2k followers this week! According to Joe Daniels ✊ scale, I'm still 1000 followers away from graduating from "influencer wannabe" to "influencer apprentice." So why celebrate this modest milestone? 7 months ago, I had around 100 connections and never posted. Today, I have an amazing network of fellow PMM friends. I don’t follow the traditional rules of posting. While attention spans continue to drop, I post 6-8 minute education videos and 3-4 minute comedy videos. I also focus on the more boring parts of the PMM job; alignment, sales enablement, data analysis, etc. So, it’s rewarding to attract like-minded individuals who value this content. And the growth comes easier with time: ➖1000 followers came faster than 500 ➖1500 quicker still ➖1500 to 2000 happened in no time Posting is a pain, but I'm seeing its career-changing potential. I'll keep at it, aiming for that "influencer apprentice" title. Thanks to all my new connections and those engaging with my content. You're awesome!

𝟓 𝐊𝐞𝐲 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 +𝟐𝟎 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 Within the last four years, we’ve launched many new products at Yepoda and went through over 20 launch campaigns. Including our latest launches of refills and 14 new shades of The Dewy Day Cushion Foundation, I've gathered some 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐡𝐚𝐭 𝐈’𝐦 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮. ✨ 𝐇𝐞𝐫𝐞’𝐬 𝐦𝐲 𝐭𝐨𝐩 𝟓 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬: 𝐓𝐞𝐚𝐬𝐢𝐧𝐠 𝐢𝐬 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. Building anticipation before a product launch is key. We love giving our community sneak peeks - whether it's behind-the-scenes insights from the production or fun hints from our team. It creates buzz and gets everyone excited for what’s coming. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲. Engagement doesn’t stop at the launch. We stay close to our community by responding to their questions and adjusting our content based on their feedback. It’s all about making them feel heard and involved in the process. 𝐎𝐧𝐥𝐲 𝐋𝐚𝐮𝐧𝐜𝐡 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐑𝐞𝐚𝐥𝐥𝐲 𝐋𝐨𝐯𝐞. We believe in launching products that we’re 150% passionate about. If you wouldn’t use it yourself or recommend it to your closest friends, it’s not ready. This authenticity ensures that every product we release is something special. 🫰🏼 𝐆𝐢𝐯𝐞 𝐄𝐚𝐜𝐡 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐭𝐬 𝐌𝐨𝐦𝐞𝐧𝐭. With so many exciting products in the pipeline, it’s tempting to release them all at once. But we’ve learned that every product deserves its own spotlight. Rushing through launches can dilute their impact - so we take the time to let each one shine. 𝐓𝐡𝐞 𝐋𝐚𝐮𝐧𝐜𝐡 𝐢𝐬 𝐉𝐮𝐬𝐭 𝐭𝐡𝐞 𝐁𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠. Our work doesn’t stop once a product is out. We focus on post-launch support, establishing a feedback loop to continuously improve. This ongoing connection with our customers helps build trust and keeps our products evolving. These learnings have been so important in making our launches not just successful but meaningful. What are your top insights for launching new products? I would love to know. 🙌🏼

After a brief break from LinkedIn, I’m back—and feeling recharged! Taking time off isn’t just about switching off from work; it’s also an opportunity to gain new perspectives. During my vacation, I found myself in conversations with small business owners, travelers, and locals. Their stories challenged some of my own assumptions about go-to-market strategies and sparked fresh ideas I’m excited to explore further. In product marketing, insights can come from anywhere—sometimes, stepping away is what you need to come back stronger and clearer. If you’ve been feeling stuck, maybe it’s time to pause and listen to what’s outside your usual bubble. On another note, I’ll be sharing more product marketing insights regularly on my Substack starting January 2025. If you’re curious, check it out here: https://lnkd.in/gPJkKFqq Here’s to returning with a renewed focus!

New background image, who dis? My background on here was overdue for a refresh. I wanted to treat my background a bit like a website hero, so I opted for: 1. Leading with my category: "I'm a product marketer." 2. Differentiating on POV: I include callouts to my approach and how I think about PMM. But I broke some rules in that: 1. I include a LOT of information. You get a glimpse of what I do for work, what I'm doing at Product Marketing Alliance, AND my passion project. 2. I didn't "niche down" very hard. And I'm okay with that. Not everything needs to be about efficiency or monetization. This is, after all, a social platform. 😉

PMM Madness is Here! Current PMMs looking to sharpen their skills? Check. Marketing managers ready to pivot? You bet. Content rockstars eager to expand their horizons? Our candidate lineup is stacking up, So, whether you're a seasoned vet or a fresh face in the game, PMM Madness promises to be an electrifying experience. You'll learn from the best, network with your peers, and maybe even walk away with a championship-caliber PMM playbook. So, what are you waiting for? https://lnkd.in/dcVsaG9E What else? I'll be judging there 🙂 G-CMO Forum Orit Cohen Shiri Grosbard Varda Caspi Michal 🦄 Sever Moria Inbar

You’ve got the users, but how do you keep them? Building trust doesn’t happen overnight It happens with consistent engagement. Here’s where most projects fall short: They focus on getting users and forget to nurture them once they’re inside. Retention isn’t just about keeping people around—it’s about turning them into loyal advocates who champion your brand. Here’s how Marysea is helping founders → A Bespoke retention plan We create personalized strategies that nurture users with consistent, value-driven content. → Focus on long-term growth No short-term hype—just sustainable, meaningful engagement. → Building trust through transparency Ongoing communication that keeps your users in the loop and feeling valued. Whack-a-mon hit 120k users in just 3 months and the community is active It’s about more than metrics—it’s about creating loyal users who stay because they believe in your mission. How are you building trust with your community? ( Posting a pic of how excited I feel being part of a company that we invested in and is generating real results for our founders ) It’s an exciting week!