Allen Levin’s Post

What does it take to disrupt an industry long dominated by the same old brands? Ask yourself, when was the last time you saw a deodorant brand start a conversation? That's exactly what Jake Paul’s W Brand is doing. With a recent $11M investment and a value north of $150 million, Paul is looking to topple Axe and Dr. Squatch from their perch. I have seen brands disrupt the market before but Jake Paul, along with his co-founders Geoffrey Woo and Woodie Hillyard, have all the tools to really make a major difference in the men's personal care space. Paul is a brilliant marketer and brings that influencer-driven energy to a category long dominated by familiar names and is proving that consumer loyalty can come from new faces—and fresh, relatable branding. On top of that, Jake and the brand have a massive marketing opportunity with his upcoming mega fight against Mike Tyson, which will bring an unprecedented amount of visibility to W. More than just another product line, W represents a new wave of influencer-founded brands that leverage massive followings to go head-to-head with household names. As online customer acquisition costs continue to rise, these brands show that an authentic connection with consumers can be the ultimate competitive advantage. Jake Paul’s W isn’t just about personal care—it’s about reshaping how products enter the market and reach the people who’ll use them.  How do you see influencer-led products impacting the industry’s traditional retail dynamics? #cpg #jakepaul #wbrand

Consumer promotion is a pivotal facet of marketing strategies, encompassing various initiatives designed to entice consumers into purchasing products or services. These initiatives include discounts, coupons, free samples, loyalty programs, and contests, often creating a sense of urgency or exclusivity to stimulate immediate buying decisions. In the contemporary landscape, digital platforms and online channels amplify the reach and impact of consumer promotions, enabling companies to engage a wider audience. Effective consumer promotions not only boost short-term sales but also contribute to long-term brand loyalty and awareness. Companies tailor these promotions by closely analyzing consumer behavior and market trends. The success of consumer promotions hinges on their ability to create positive brand perceptions, foster trust, and encourage positive word-of-mouth. As markets evolve, constant evaluation and adaptation of consumer promotion strategies become essential for maintaining competitiveness and staying attuned to changing consumer dynamics. #MKTG-5519-RLD Eli Yufest

🔆 🔅 This is my favourite one.. Factors driving consumers brand engagement :- ↔️With the benefit of valuable experiences gained in the industry, I have come to recognize that there are three to four essential factors that significantly influence consumer brand engagement- ❗ 📍 The brand 📍 The industry 📍 The consumers/ Customers 📍 The Social media presence ✍ 🫵 How it actually transforms into consumers brand engagement, I will share my collective thoughts here, hope it helps .. ⤴️ The Brand - Throughout the evolution of any brand, it must tap into consumers emotions and create deeper and more lasting relationship. People are more likely engaged with a brand when they feel connected to its values, purpose, or story. ⤴️ The industry - Each industry is positioned differently and hence manufacturer or service provider has to be clear while targeting their users. For example, an Automobile industry can be more safety centric, while as apparel industry can ensure to offer sessional discounts and product exchange options. Similarly in service industry- helpful responses to customer inquiries or complaints help build loyalty. Quality, service and transparency can be a game changer in food, restaurant industries. ⤴️ The consumers / customers - I have come to observe, that we humans quickly develop an emotional connection with anyone who is transparent, determined and loyal. Hence, each brand must tap in these emotional elements and try to connect with the consumers/customers, it can be an important link in brand engagements. ⤴️ The Social media presence - Finally, yet equally important, social media platform gives every brand an opportunity to let consumers engage with brands while seeing testimonials, endorsements and actions of their peers. 👉 If you're working on strengthen consumer engagement for a brand, concentrating on these factors and tailoring them to your audience can have a significant impact .. #brandengagement #consumer #customers #brandgrowth #marketresearch #insightsassociation #MRX #brandtracking

How does your brand spark joy and how does it make consumers' lives better, easier or brighter? ✨ In a divided and polarized world, brands have the power to unite people. Our Devora Rogers writes for Quirk's Media on how joy can improve a brands relationship with its consumers: https://lnkd.in/ghp7ctME #MRX #MarketResearch #BrandStrategy #Insights #ConsumerBehavior #ConsumerInsights

We can broadly categorize customers into three main groups: 1. Your loyal customers 2. Your competitors' loyal customers 3. Undecided consumers Those who have already developed strong brand loyalty are generally difficult to convert. If a customer is a vocal advocate for a competing brand, it becomes nearly impossible—we might say 110% impossible—to win them over. The more they engage with and promote a brand, the stronger their loyalty becomes, and the less receptive they are to alternatives. The undecided consumer group, which hasn't yet developed strong brand loyalty, is particularly interesting. This group can be further divided into two types: - Brand-loyal personalities - Value-seeking consumers Consumers with a tendency towards brand loyalty can become strong brand advocates once they choose a product or service. However, they often struggle to objectively compare different options, becoming resistant to change once they've made a choice. Value-seeking consumers, on the other hand, make purchasing decisions based on perceived value and personal benefit. Sometimes they choose products based on price or features that best serve their needs; other times, they prioritize quality and reputation, supporting brands that align with their values. These two types of undecided consumers are critical in business growth: - Brand-loyal personalities represent potential long-term customers and brand ambassadors. - Value-seeking consumers act as a dynamic market force, providing both revenue and valuable feedback, depending on how well a product meets their current needs. Understanding and effectively targeting these consumer segments is key to successful marketing strategies and sustainable business growth. #customersegmentation #brandloyalty #undecidedconsumer #targetmarket #marketingstrategy #businessgrowth #brandadvocates #valuedriven #consumerfeedback

Over half of global consumers (56%) are drawn to products with compelling brand stories, seeking personal connections that can boost a product's value by up to 20 times. Retailers enhance this narrative, using everything from social media to in-store displays, turning shopping into an engaging story-sharing experience. This approach not only attracts customers but deepens brand loyalty. #RetailNews #RetailTrends

📢 Are brands really losing touch with consumers? 🤔 In today's fast-paced world, many consumers feel that brands are increasingly disconnected from their needs and interests. A recent article on Inc. explores this growing sentiment and dives deep into the reasons behind it. Are companies truly as disinterested in their customers as it seems, or is there more to the story? 📉💬 Understanding the evolving relationship between brands and consumers is crucial for staying ahead in the market. Discover the insights and takeaways that can help bridge this gap and foster better connections. 🧠💡 Read the full article: [Are Brands Really as Profoundly Disinterested in Consumers as It Seems?](https://lnkd.in/gGgaTNPW) #ConsumerInsight #BrandStrategy #CustomerEngagement #Marketing #BusinessTrends

E.l.f. Beauty's intensified marketing strategies are proving pivotal in capturing young consumers and driving sales growth, executives revealed during fiscal Q4 discussions. With marketing spending soaring to 25% of net sales in fiscal 2024, up from 7% five years ago, the brand is leveraging partnerships with disruptors like Liquid Death and bold campaigns, such as "So Many Dicks," to challenge corporate norms. This disruptive approach, combined with value proposition and innovation, propelled E.l.f.'s net sales to a staggering 77% year-over-year increase, reaching $1.02 billion. Looking ahead, E.l.f. aims for a balanced marketing approach, with investment targeting 24% to 26% of net sales in fiscal 2025. #Elfbeauty #MarketingSuccess #CosmeticsGrowth #InnovativeMarketing #BrandSuccess #BeautyIndustry #TheSocialTalks #talksocialtous

Over half of global consumers (56%) are drawn to products with compelling brand stories, seeking personal connections that can boost a product's value by up to 20 times. Retailers enhance this narrative, using everything from social media to in-store displays, turning shopping into an engaging story-sharing experience. This approach not only attracts customers but deepens brand loyalty. #RetailNews #RetailTrends

While consumers are becoming increasingly discerning about their spending, brands must look for new opportunities to adapt and innovate. There are new brands emerging every day, each with its unique brand offering, brands must look for new opportunities to adapt and innovate. The pressure to do something extraordinary to grab their attention is at an all time high. Connected packaging is becoming popular, as it forms a direct line between the customer and your brand—a promising channel for interaction with the brand. This allows businesses to leverage the power of this connection through their packaging. Connected packaging has proven to strengthen brand loyalty and lead to repeat purchases, while also gathering valuable insights for target marketing. Curious to know what the connected packaging buzz is all about? Read more to find out the best practices for adopting connected packaging: https://lnkd.in/gYqbRnVq #connectedpackaging #brandpackaging #packagingforsuccess #packagingaus #packaginginnovation